Small-town market profile · Kansas
Atchison, KS area market data
Population, household spending and competition for 56 business types in the Atchison area, each scored against other small-town markets.
- Population, 2025
- 16,172
- −0.9% since 2020
- Households
- 5,735
- Median household income
- $61,112
- +21.2% vs. 2015–2019, before inflation
- Median home value
- $145,700
- Jobs located here
- 5,726
- Highest market score
- 65
- Gas stations, #111 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Atchison area by name and distance, and the households and spending within reach. Or open the report at the center of the Atchison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 16,172 people live in the Atchison area, in 5,735 households. Between 2020 and 2025, the population of the Atchison area declined 0.9%, against +3.1% for the U.S. The median household income in the Atchison area is $61,112 a year, 24% below the U.S. median of $80,734. That rose 21.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Atchison area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (55).
The highest Groundwork market scores in the Atchison area are for gas stations (65), grocery and convenience stores (62) and fast food and sandwich shops (62). The Atchison area ranks #111 of 536 scored small-town markets for gas stations.
The Atchison area is made up of one county, Atchison County. For its number of households, the Atchison area has the most map listings, relative to the U.S., for insurance agencies (68% above the U.S. rate) and the fewest for salons, barbers and spas (33% below the U.S. rate).
All 56 business types in the Atchison area
Highest Groundwork market score first. Each score compares the Atchison area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 65 | #111 of 536 | 6 | 10.5 | $2.8M | 117 | 7 |
| Grocery and convenience stores | 62 | #154 of 538 | 8 | 13.9 | $4M | 118 | Under 3 |
| Fast food and sandwich shops | 62 | #163 of 537 | 7 | 12.2 | $2.8M | 92 | 6 |
| Clothing, shoes and laundry | 60 | #175 of 536 | 7 | 12.2 | $1.4M | 163 | Under 3 |
| Auto repair and car care | 60 | #183 of 538 | 26 | 45.3 | $247K | 92 | 7 |
| Auto repair shops | 59 | #180 of 538 | 15 | 26.2 | $428K | 96 | 5 |
| Salons, barbers and spas | 57 | #177 of 538 | 18 | 31.4 | $279K | 131 | 3 |
| Real estate | 55 | #187 of 536 | 5 | 8.7 | Index only | 338 | Under 3 |
| Clothing and shoe stores | 54 | #237 of 536 | 6 | 10.5 | $1.7M | 131 | Under 3 |
| Doctors, dentists and clinics | 53 | #243 of 538 | 38 | 66.3 | $189K | 124 | 13 |
| Gyms, studios and classes | 50 | #283 of 535 | 6 | 10.5 | $668K | 101 | Under 3 |
| Restaurants and cafes | 47 | #295 of 538 | 57 | 99.4 | $343K | 93 | 22 |
| Hair salons | 44 | #334 of 538 | 12 | 20.9 | $419K | 97 | Under 3 |
| Pizza | 42 | #335 of 520 | 8 | 13.9 | $2.4M | 48 | 6 |
| Sit-down restaurants | 41 | #359 of 538 | 27 | 47.1 | $725K | 109 | 13 |
| Bakeries and dessert shops | 40 | #356 of 507 | 5 | 8.7 | $3.9M | 94 | 3 |
| Gyms | 29 | #445 of 506 | 5 | 8.7 | $802K | 62 | Under 3 |
| Coffee shops and cafes | 29 | #477 of 529 | 10 | 17.4 | $2M | 53 | 3 |
| Dentists and orthodontists | 26 | #479 of 526 | 8 | 13.9 | $900K | 91 | 6 |
| Chiropractors | 21 | #419 of 426 | 6 | 10.5 | $1.2M | 50 | 4 |
| Home repair trades | 20 | #519 of 526 | 8 | 13.9 | $1.7M | 71 | 15 |
| HVAC and plumbing | 14 | #475 of 476 | 5 | 8.7 | $2.7M | 58 | 8 |
| Insurance agencies | 14 | #520 of 537 | 15 | 26.2 | $680K | 54 | 12 |
| Car washes and detailing | Not scored | Not scored | 4 | 7.0 | $1.6M | 64 | Under 3 |
| Convenience stores | Not scored | Not scored | 4 | 7.0 | $8M | 102 | Under 3 |
| Pet businesses | Not scored | Not scored | 4 | 7.0 | $1M | 119 | 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 7.0 | Index only | 335 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 5.2 | $4.6M | 38 | 7 |
| Funeral homes | Not scored | Not scored | 3 | 5.2 | $330K | 49 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 5.2 | $10.7M | 115 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 5.2 | $2.1M | 125 | 5 |
| Nail salons | Not scored | Not scored | 3 | 5.2 | $1.7M | 100 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 5.2 | $2.4M | 77 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 5.2 | $2.1M | 86 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 5.2 | $1.4M | 51 | 3 |
| Barbershops | Not scored | Not scored | 2 | 3.5 | $2.5M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.5 | $3.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.5 | $3.1M | Too few | 5 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.5 | $3.6M | Too few | 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.7 | $1.8M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 1.7 | $6.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $10M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.7 | $4.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.7 | $7.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Atchison area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.4M | $1,120 | 117 |
| Gasoline and other fuels | $16.8M | $2,930 | 113 |
| Food away from home | $19.6M | $3,412 | 84 |
| Groceries | $32.1M | $5,598 | 89 |
| Personal care products and services | $5M | $877 | 87 |
| Child care and other personal services | $1.8M | $322 | 55 |
| Memberships, classes and admissions | $4M | $699 | 71 |
| Medical and dental services | $7.2M | $1,255 | 97 |
| Pets | $4.2M | $727 | 80 |
| Clothing, shoes and related services | $10M | $1,747 | 85 |
| Vehicle insurance | $10.2M | $1,779 | 91 |
| Home repairs, maintenance and insurance | $13.7M | $2,394 | 79 |
| Lawn care, cleaning and other household services | $6.3M | $1,096 | 77 |
| Rent and homeowner costs | $73.1M | $12,749 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Atchison area
- Population, 2025 estimate
- 16,172−0.9% since 2020
- Households
- 5,735
- Median age
- 37.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 431 sq. mi.
- People per square mile
- 38
- Median household income
- $61,112+21.2% vs. 2015–2019, before inflation
- Average household income
- $78,946
- Median home value
- $145,700
- Jobs located here
- 5,726
- Daytime population
- 14,569Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Atchison area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Atchison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Atchison area 1
- Atchison County, KS16,208 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
Questions
How fast is the Atchison, KS area growing?
Population estimates put the Atchison area at 16,172 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 5,735 households. Against the 2015–2019 survey, median household income rose 21.2%, before inflation.
How much do households in the Atchison, KS area spend?
Households in the Atchison area spend about $73.1M a year on rent and homeowner costs, $32.1M on groceries and $19.6M on food away from home. Relative to the U.S., household spending in the Atchison area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Which business types have the highest market scores in the Atchison, KS area?
Of the business types scored in the Atchison area, gas stations (65), grocery and convenience stores (62) and fast food and sandwich shops (62) have the highest Groundwork market scores. For gas stations, that ranks #111 of 536 scored small-town markets.
How does the Atchison, KS area compare with the U.S.?
Median household income in the Atchison area is $61,112, 24% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $145,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for insurance agencies (68% above the U.S. rate) and lowest for salons, barbers and spas (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in the Atchison area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Atchison area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Atchison area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Atchison area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.