County profile · Iowa
Muscatine County, IA market data
Population, household spending and competition for 56 business types in Muscatine County, each scored against other counties.
- Population, 2025
- 41,853
- −3.0% since 2020
- Households
- 17,345
- Median household income
- $69,396
- +18.7% vs. 2015–2019, before inflation
- Median home value
- $182,100
- Jobs located here
- 21,008
- Highest market score
- 63
- Bakeries and dessert shops, #439 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Muscatine County by name and distance, and the households and spending within reach. Or open the report at the center of Muscatine County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 41,853 people live in Muscatine County, in 17,345 households. Between 2020 and 2025, the population of Muscatine County declined 3.0%, against +3.1% for the U.S. The median household income in Muscatine County is $69,396 a year, 14% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Muscatine County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (62).
The highest Groundwork market scores in Muscatine County are for bakeries and dessert shops (63); clothing, shoe and laundry businesses (61); and clothing and shoe stores (60). Muscatine County ranks #439 of 1,889 scored counties for bakeries and dessert shops.
Muscatine County is part of the Muscatine area. For its number of households, Muscatine County has the most map listings, relative to the U.S., for chiropractors (93% above the U.S. rate) and the fewest for real estate businesses (51% below the U.S. rate).
All 56 business types in Muscatine County
Highest Groundwork market score first. Each score compares Muscatine County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 63 | #439 of 1,889 | 10 | 5.8 | $6.4M | 153 | 6 |
| Clothing, shoes and laundry | 61 | #668 of 2,210 | 25 | 14.4 | $1.3M | 146 | 3 |
| Clothing and shoe stores | 60 | #680 of 2,087 | 19 | 11.0 | $1.7M | 133 | 3 |
| Nail salons | 59 | #411 of 1,328 | 5 | 2.9 | $3.3M | 195 | Under 3 |
| Grocery stores | 58 | #745 of 2,070 | 10 | 5.8 | $10.2M | 109 | 5 |
| Spas and skin care | 57 | #603 of 1,769 | 10 | 5.8 | $1.6M | 186 | Under 3 |
| Salons, barbers and spas | 56 | #833 of 2,385 | 57 | 32.9 | $286K | 134 | 9 |
| Convenience stores | 56 | #891 of 2,261 | 13 | 7.5 | $7.8M | 99 | 4 |
| Grocery and convenience stores | 54 | #1,021 of 2,402 | 32 | 18.4 | $3.2M | 94 | 9 |
| Coffee shops and cafes | 52 | #940 of 2,063 | 16 | 9.2 | $4M | 107 | 6 |
| Hair salons | 51 | #1,125 of 2,339 | 38 | 21.9 | $428K | 100 | 5 |
| Auto repair and car care | 51 | #1,184 of 2,401 | 72 | 41.5 | $273K | 102 | 24 |
| Optometrists and eye care | 50 | #668 of 1,302 | 6 | 3.5 | $3.9M | 123 | 4 |
| Auto repair shops | 49 | #1,241 of 2,378 | 47 | 27.1 | $418K | 94 | 15 |
| Veterinarians | 47 | #803 of 1,485 | 5 | 2.9 | $2.7M | 100 | 5 |
| HVAC and plumbing | 43 | #1,087 of 1,707 | 9 | 5.2 | $4.9M | 103 | 15 |
| Fast food and sandwich shops | 42 | #1,426 of 2,222 | 20 | 11.5 | $3.2M | 104 | 38 |
| Gyms, studios and classes | 41 | #1,452 of 2,088 | 23 | 13.3 | $592K | 89 | 7 |
| Physical therapy | 40 | #975 of 1,422 | 9 | 5.2 | $2.6M | 107 | 10 |
| Car washes and detailing | 40 | #978 of 1,451 | 8 | 4.6 | $2.5M | 97 | 5 |
| Gas stations | 40 | #1,578 of 2,358 | 24 | 13.8 | $2.1M | 88 | 25 |
| Lawn, cleaning and pest control | 39 | #1,282 of 1,771 | 13 | 7.5 | $1.6M | 93 | 21 |
| Real estate | 39 | #1,654 of 2,229 | 33 | 19.0 | Index only | 163 | 22 |
| Collision repair and body shops | 38 | #943 of 1,327 | 8 | 4.6 | $2.5M | 80 | Under 3 |
| Pet businesses | 38 | #1,595 of 2,200 | 21 | 12.1 | $648K | 74 | 9 |
| Dentists and orthodontists | 37 | #1,395 of 1,886 | 20 | 11.5 | $1.2M | 118 | 19 |
| Real estate agents and brokers | 37 | #1,728 of 2,176 | 30 | 17.3 | Index only | 142 | 13 |
| Gyms | 36 | #1,341 of 1,792 | 12 | 6.9 | $1.1M | 87 | 7 |
| Landscaping and lawn care | 34 | #1,171 of 1,493 | 9 | 5.2 | $2.2M | 77 | 16 |
| Restaurants and cafes | 34 | #1,866 of 2,405 | 182 | 104.9 | $349K | 94 | 77 |
| Doctors, dentists and clinics | 33 | #1,982 of 2,394 | 157 | 90.5 | $147K | 97 | 54 |
| Martial arts and dance studios | 32 | #1,093 of 1,334 | 8 | 4.6 | $1.7M | 84 | Under 3 |
| Sit-down restaurants | 32 | #1,960 of 2,405 | 106 | 61.1 | $599K | 90 | 32 |
| Home repair trades | 31 | #1,824 of 2,057 | 27 | 15.6 | $1.6M | 67 | 22 |
| Electricians | 30 | #990 of 1,160 | 8 | 4.6 | $5.5M | 46 | 7 |
| Funeral homes | 29 | #1,236 of 1,472 | 8 | 4.6 | $302K | 44 | 3 |
| Child care and preschools | 29 | #1,359 of 1,611 | 12 | 6.9 | $518K | 52 | 8 |
| Pet grooming and boarding | 24 | #1,305 of 1,461 | 11 | 6.3 | $1.2M | 49 | 4 |
| Chiropractors | 24 | #1,382 of 1,490 | 18 | 10.4 | $1.3M | 54 | 8 |
| Insurance agencies | 24 | #1,969 of 2,272 | 28 | 16.1 | $1.1M | 87 | 20 |
| Pizza | 22 | #1,976 of 2,090 | 26 | 15.0 | $2.4M | 48 | 38 |
| Laundromats | 15 | #747 of 785 | 6 | 3.5 | $5.4M | 43 | Under 3 |
| Roofing and gutters | 11 | #1,163 of 1,177 | 10 | 5.8 | $4.4M | 52 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.3 | $4.1M | 216 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.3 | $5.8M | 325 | 13 |
| Tire shops | Not scored | Not scored | 4 | 2.3 | $4.9M | 196 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.7 | $6.7M | 66 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.7 | $4.5M | 112 | 7 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $6.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.2 | $11.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $20.2M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Muscatine County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.6M | $1,132 | 118 |
| Gasoline and other fuels | $50.5M | $2,912 | 112 |
| Food away from home | $63.5M | $3,663 | 90 |
| Groceries | $101.5M | $5,854 | 93 |
| Personal care products and services | $16.3M | $938 | 93 |
| Child care and other personal services | $6.2M | $358 | 62 |
| Memberships, classes and admissions | $13.6M | $786 | 80 |
| Medical and dental services | $23.1M | $1,334 | 104 |
| Pets | $13.6M | $784 | 86 |
| Clothing, shoes and related services | $32.1M | $1,851 | 90 |
| Vehicle insurance | $30.7M | $1,770 | 90 |
| Home repairs, maintenance and insurance | $44.2M | $2,551 | 85 |
| Lawn care, cleaning and other household services | $20.2M | $1,164 | 82 |
| Rent and homeowner costs | $232.5M | $13,407 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Muscatine County
- Population, 2025 estimate
- 41,853−3.0% since 2020
- Households
- 17,345
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 437 sq. mi.
- People per square mile
- 97
- Median household income
- $69,396+18.7% vs. 2015–2019, before inflation
- Average household income
- $86,373
- Median home value
- $182,100
- Jobs located here
- 21,008
- Daytime population
- 43,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muscatine County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Muscatine County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
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- Cedar County, IA18,349 people
- Scott County, IA174,608 people
- Johnson County, IA156,639 people
- Washington County, IA22,561 people
- Henry County, IA20,004 people
- Des Moines County, IA38,487 people
- Clinton County, IA46,268 people
Questions
How fast is Muscatine County, IA growing?
Population estimates put Muscatine County at 41,853 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 17,345 households. Against the 2015–2019 survey, median household income rose 18.7%, before inflation.
How much do households in Muscatine County, IA spend?
Households in Muscatine County spend about $232.5M a year on rent and homeowner costs, $101.5M on groceries and $63.5M on food away from home. Relative to the U.S., household spending in Muscatine County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Which business types have the highest market scores in Muscatine County, IA?
Of the business types scored in Muscatine County, bakeries and dessert shops (63); clothing, shoe and laundry businesses (61); and clothing and shoe stores (60) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #439 of 1,889 scored counties.
How does Muscatine County, IA compare with the U.S.?
Median household income in Muscatine County is $69,396, 14% below the U.S. median of $80,734. The population fell 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (93% above the U.S. rate) and lowest for real estate businesses (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Muscatine County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muscatine County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Muscatine County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muscatine County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.