County profile · Iowa
Louisa County, IA market data
Population, household spending and competition for 56 business types in Louisa County, each scored against other counties.
- Population, 2025
- 10,416
- −3.7% since 2020
- Households
- 4,237
- Median household income
- $77,354
- +36.5% vs. 2015–2019, before inflation
- Median home value
- $150,100
- Jobs located here
- 3,871
- Highest market score
- 69
- Doctors, dentists and clinics, #359 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Louisa County by name and distance, and the households and spending within reach. Or open the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 10,416 people live in Louisa County, in 4,237 households. Between 2020 and 2025, the population of Louisa County declined 3.7%, against +3.1% for the U.S. The median household income in Louisa County is $77,354 a year, 4% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Louisa County spend the most on vehicle maintenance and repairs (an index of 137, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Louisa County are for medical and dental practices (69); salons, barbers and spas (56); and auto repair shops (56). Louisa County ranks #359 of 2,394 scored counties for medical and dental practices.
For its number of households, Louisa County has the most map listings, relative to the U.S., for grocery and convenience stores (64% above the U.S. rate) and the fewest for medical and dental practices (69% below the U.S. rate).
All 56 business types in Louisa County
Highest Groundwork market score first. Each score compares Louisa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 69 | #359 of 2,394 | 11 | 26.0 | $536K | 351 | Under 3 |
| Salons, barbers and spas | 56 | #826 of 2,385 | 13 | 30.7 | $318K | 149 | 3 |
| Auto repair shops | 56 | #882 of 2,378 | 8 | 18.9 | $694K | 156 | 7 |
| Real estate | 51 | #1,015 of 2,229 | 5 | 11.8 | Index only | 270 | Under 3 |
| Real estate agents and brokers | 48 | #1,136 of 2,176 | 5 | 11.8 | Index only | 214 | Under 3 |
| Restaurants and cafes | 45 | #1,427 of 2,405 | 52 | 122.7 | $311K | 84 | 10 |
| Auto repair and car care | 42 | #1,544 of 2,401 | 21 | 49.6 | $264K | 98 | 9 |
| Gas stations | 37 | #1,712 of 2,358 | 9 | 21.2 | $1.6M | 66 | 7 |
| Hair salons | 31 | #1,993 of 2,339 | 11 | 26.0 | $375K | 87 | 3 |
| Grocery and convenience stores | 30 | #1,955 of 2,402 | 13 | 30.7 | $2M | 58 | Under 3 |
| Sit-down restaurants | 28 | #2,123 of 2,405 | 32 | 75.5 | $505K | 76 | 8 |
| Pizza | 27 | #1,866 of 2,090 | 6 | 14.2 | $2.7M | 53 | Under 3 |
| Grocery stores | 23 | #1,826 of 2,070 | 6 | 14.2 | $4.2M | 46 | Under 3 |
| Pet businesses | 22 | #2,077 of 2,200 | 8 | 18.9 | $437K | 50 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 9.4 | $180K | 27 | Under 3 |
| Insurance agencies | Not scored | Not scored | 4 | 9.4 | $2.2M | 172 | 5 |
| Physical therapy | Not scored | Not scored | 4 | 9.4 | $1.5M | 61 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 7.1 | $5.4M | 130 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 7.1 | $528K | 53 | 4 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 7.1 | $5.4M | 146 | Under 3 |
| Convenience stores | Not scored | Not scored | 3 | 7.1 | $8.5M | 108 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 7.1 | $1.2M | 176 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 7.1 | $3.7M | 153 | 7 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 7.1 | $1.7M | 58 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 7.1 | $1.7M | 101 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 7.1 | $1.2M | 46 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 4.7 | $2.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.7 | $2.8M | Too few | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 2 | 4.7 | $8.1M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 4.7 | $1.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 4.7 | $2.8M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.4 | $4.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.4 | $5.9M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 1 | 2.4 | $8.1M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.4 | $5.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.4 | $11.2M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.4 | $11.2M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 2.4 | $8.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.4 | $3.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.4 | $5.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.4 | $11.2M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.4 | $4.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.4 | $3.5M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Louisa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.6M | $1,311 | 137 |
| Gasoline and other fuels | $14.2M | $3,354 | 129 |
| Food away from home | $16.2M | $3,816 | 94 |
| Groceries | $25.5M | $6,010 | 95 |
| Personal care products and services | $4.1M | $975 | 97 |
| Child care and other personal services | $1.6M | $374 | 64 |
| Memberships, classes and admissions | $3.5M | $827 | 84 |
| Medical and dental services | $5.9M | $1,390 | 108 |
| Pets | $3.5M | $826 | 91 |
| Clothing, shoes and related services | $8.1M | $1,914 | 93 |
| Vehicle insurance | $8.6M | $2,039 | 104 |
| Home repairs, maintenance and insurance | $11.2M | $2,637 | 87 |
| Lawn care, cleaning and other household services | $5.1M | $1,204 | 85 |
| Rent and homeowner costs | $58.4M | $13,778 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Louisa County
- Population, 2025 estimate
- 10,416−3.7% since 2020
- Households
- 4,237
- Median age
- 43.2
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 402 sq. mi.
- People per square mile
- 27
- Median household income
- $77,354+36.5% vs. 2015–2019, before inflation
- Average household income
- $93,435
- Median home value
- $150,100
- Jobs located here
- 3,871
- Daytime population
- 9,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Louisa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
- Muscatine County, IA42,559 people
- Henry County, IA20,004 people
- Washington County, IA22,561 people
- Des Moines County, IA38,487 people
- Johnson County, IA156,639 people
- Cedar County, IA18,349 people
- Jefferson County, IA15,705 people
- Scott County, IA174,608 people
Questions
How fast is Louisa County, IA growing?
Population estimates put Louisa County at 10,416 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 4,237 households. Against the 2015–2019 survey, median household income rose 36.5%, before inflation.
How much do households in Louisa County, IA spend?
Households in Louisa County spend about $58.4M a year on rent and homeowner costs, $25.5M on groceries and $16.2M on food away from home. Relative to the U.S., household spending in Louisa County runs highest on vehicle maintenance and repairs (an index of 137, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Louisa County, IA?
Of the business types scored in Louisa County, medical and dental practices (69); salons, barbers and spas (56); and auto repair shops (56) have the highest Groundwork market scores. For medical and dental practices, that ranks #359 of 2,394 scored counties.
How does Louisa County, IA compare with the U.S.?
Median household income in Louisa County is $77,354, 4% below the U.S. median of $80,734. The population fell 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (64% above the U.S. rate) and lowest for medical and dental practices (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 14 of the 56 business types have a score in Louisa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Louisa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Louisa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.