County profile · Iowa
Linn County, IA market data
Population, household spending and competition for 56 business types in Linn County, each scored against other counties.
- Population, 2025
- 232,028
- +0.7% since 2020
- Households
- 95,600
- Median household income
- $77,649
- +19.6% vs. 2015–2019, before inflation
- Median home value
- $214,300
- Jobs located here
- 130,525
- Highest market score
- 76
- Grocery and convenience stores, #266 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Linn County by name and distance, and the households and spending within reach. Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 232,028 people live in Linn County, in 95,600 households. Between 2020 and 2025, the population of Linn County grew 0.7%, slower than the U.S. (+3.1%). The median household income in Linn County is $77,649 a year, 4% below the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Linn County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (73).
The highest Groundwork market scores in Linn County are for grocery and convenience stores (76), convenience stores (76) and nail salons (75). Linn County ranks #266 of 2,402 scored counties for grocery and convenience stores.
Linn County is part of the Cedar Rapids metro area. For its number of households, Linn County has the most map listings, relative to the U.S., for roofing and gutter companies (2.2 times the U.S. rate) and the fewest for mortgage brokers and lenders (49% below the U.S. rate).
All 56 business types in Linn County
Highest Groundwork market score first. Each score compares Linn County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 76 | #266 of 2,402 | 144 | 15.1 | $4.1M | 120 | 36 |
| Convenience stores | 76 | #279 of 2,261 | 66 | 6.9 | $8.9M | 113 | 8 |
| Nail salons | 75 | #88 of 1,328 | 39 | 4.1 | $2.5M | 149 | 4 |
| Grocery stores | 71 | #382 of 2,070 | 52 | 5.4 | $11.3M | 121 | 28 |
| Pet stores | 70 | #167 of 974 | 16 | 1.7 | $5.2M | 115 | 3 |
| Oil change and quick lube | 69 | #78 of 479 | 6 | 0.6 | $17.5M | 127 | 5 |
| Barbershops | 67 | #287 of 1,356 | 35 | 3.7 | $2.8M | 147 | Under 3 |
| Collision repair and body shops | 63 | #369 of 1,327 | 28 | 2.9 | $3.7M | 121 | 24 |
| Gas stations | 62 | #643 of 2,358 | 76 | 7.9 | $3.5M | 145 | 98 |
| Funeral homes | 61 | #452 of 1,472 | 15 | 1.6 | $863K | 127 | 10 |
| HVAC and plumbing | 61 | #463 of 1,707 | 54 | 5.6 | $5M | 104 | 69 |
| Laundromats | 60 | #266 of 785 | 16 | 1.7 | $12.1M | 97 | 4 |
| Fast food and sandwich shops | 60 | #752 of 2,222 | 128 | 13.4 | $3M | 98 | 159 |
| Mortgage brokers and lenders | 59 | #260 of 887 | 21 | 2.2 | Index only | 167 | 11 |
| Optometrists and eye care | 58 | #467 of 1,302 | 41 | 4.3 | $3.4M | 108 | 19 |
| Tire shops | 58 | #572 of 1,530 | 41 | 4.3 | $2.6M | 102 | 17 |
| Physical therapy | 55 | #582 of 1,422 | 55 | 5.8 | $2.5M | 105 | 40 |
| Primary care and pediatrics | 55 | #698 of 1,656 | 92 | 9.6 | $1.5M | 85 | 90 |
| Auto repair shops | 55 | #944 of 2,378 | 206 | 21.5 | $508K | 114 | 116 |
| Auto repair and car care | 55 | #966 of 2,401 | 348 | 36.4 | $301K | 112 | 162 |
| Dentists and orthodontists | 54 | #788 of 1,886 | 107 | 11.2 | $1.3M | 132 | 86 |
| Pet businesses | 53 | #949 of 2,200 | 107 | 11.2 | $779K | 89 | 57 |
| Clothing, shoes and laundry | 53 | #1,017 of 2,210 | 187 | 19.6 | $1M | 118 | 66 |
| Veterinarians | 52 | #697 of 1,485 | 40 | 4.2 | $2.1M | 77 | 25 |
| Bakeries and dessert shops | 52 | #850 of 1,889 | 81 | 8.5 | $4.7M | 114 | 66 |
| Clothing and shoe stores | 52 | #984 of 2,087 | 142 | 14.9 | $1.4M | 107 | 59 |
| Martial arts and dance studios | 50 | #661 of 1,334 | 47 | 4.9 | $1.9M | 95 | 28 |
| Pet grooming and boarding | 50 | #726 of 1,461 | 34 | 3.6 | $2.5M | 96 | 29 |
| Pizza | 50 | #1,044 of 2,090 | 111 | 11.6 | $3.4M | 68 | 159 |
| Restaurants and cafes | 50 | #1,183 of 2,405 | 992 | 103.8 | $385K | 104 | 420 |
| Coffee shops and cafes | 48 | #1,097 of 2,063 | 104 | 10.9 | $3.7M | 99 | 59 |
| Sit-down restaurants | 48 | #1,268 of 2,405 | 525 | 54.9 | $727K | 110 | 201 |
| Hair salons | 48 | #1,288 of 2,339 | 233 | 24.4 | $417K | 97 | 58 |
| Pest control | 47 | #387 of 699 | 13 | 1.4 | $9.3M | 91 | 11 |
| Salons, barbers and spas | 46 | #1,415 of 2,385 | 434 | 45.4 | $224K | 105 | 92 |
| Yoga, Pilates and fitness studios | 45 | #477 of 777 | 23 | 2.4 | $3.9M | 96 | 35 |
| Electricians | 45 | #716 of 1,160 | 33 | 3.5 | $8.1M | 67 | 54 |
| Car washes and detailing | 43 | #903 of 1,451 | 48 | 5.0 | $2.2M | 87 | 23 |
| Spas and skin care | 43 | #1,144 of 1,769 | 114 | 11.9 | $853K | 97 | 25 |
| Home repair trades | 42 | #1,417 of 2,057 | 162 | 16.9 | $1.7M | 68 | 141 |
| Property management | 41 | #605 of 910 | 31 | 3.2 | Index only | 80 | 34 |
| Real estate agents and brokers | 40 | #1,580 of 2,176 | 207 | 21.7 | Index only | 121 | 94 |
| Landscaping and lawn care | 39 | #1,049 of 1,493 | 65 | 6.8 | $1.9M | 64 | 80 |
| Gyms | 39 | #1,272 of 1,792 | 102 | 10.7 | $880K | 68 | 35 |
| Gyms, studios and classes | 39 | #1,523 of 2,088 | 172 | 18.0 | $522K | 79 | 63 |
| Doctors, dentists and clinics | 39 | #1,729 of 2,394 | 1,075 | 112.4 | $129K | 85 | 297 |
| Real estate | 37 | #1,784 of 2,229 | 268 | 28.0 | Index only | 118 | 175 |
| Roofing and gutters | 33 | #954 of 1,177 | 75 | 7.8 | $3.6M | 42 | 18 |
| Chiropractors | 33 | #1,211 of 1,490 | 94 | 9.8 | $1.5M | 62 | 62 |
| Home inspectors | 31 | #352 of 415 | 9 | 0.9 | Index only | 58 | 7 |
| Child care and preschools | 31 | #1,309 of 1,611 | 64 | 6.7 | $637K | 64 | 86 |
| Lawn, cleaning and pest control | 31 | #1,542 of 1,771 | 104 | 10.9 | $1.2M | 69 | 157 |
| House cleaning | 29 | #760 of 847 | 26 | 2.7 | $4.6M | 73 | 66 |
| Insurance agencies | 23 | #2,002 of 2,272 | 157 | 16.4 | $1M | 81 | 129 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.4 | $34.7M | 141 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.3 | $64.5M | 411 | 3 |
Household spending in Linn County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $104.7M | $1,095 | 114 |
| Gasoline and other fuels | $262.7M | $2,747 | 106 |
| Food away from home | $381.8M | $3,994 | 98 |
| Groceries | $586.7M | $6,138 | 97 |
| Personal care products and services | $97.2M | $1,017 | 101 |
| Child care and other personal services | $40.8M | $427 | 73 |
| Memberships, classes and admissions | $89.7M | $939 | 95 |
| Medical and dental services | $138.7M | $1,451 | 113 |
| Pets | $83.3M | $872 | 96 |
| Clothing, shoes and related services | $193.5M | $2,024 | 98 |
| Vehicle insurance | $159.2M | $1,665 | 85 |
| Home repairs, maintenance and insurance | $267.4M | $2,797 | 93 |
| Lawn care, cleaning and other household services | $120.9M | $1,264 | 89 |
| Rent and homeowner costs | $1.4B | $14,327 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Linn County
- Population, 2025 estimate
- 232,028+0.7% since 2020
- Households
- 95,600
- Median age
- 39.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 717 sq. mi.
- People per square mile
- 321
- Median household income
- $77,649+19.6% vs. 2015–2019, before inflation
- Average household income
- $104,478
- Median home value
- $214,300
- Jobs located here
- 130,525
- Daytime population
- 248,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Linn County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Jones County, IA20,896 people
- Iowa County, IA16,507 people
- Cedar County, IA18,349 people
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- Washington County, IA22,561 people
Questions
How fast is Linn County, IA growing?
Population estimates put Linn County at 232,028 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 95,600 households. Against the 2015–2019 survey, median household income rose 19.6%, before inflation.
How much do households in Linn County, IA spend?
Households in Linn County spend about $1.4B a year on rent and homeowner costs, $586.7M on groceries and $381.8M on food away from home. Relative to the U.S., household spending in Linn County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Which business types have the highest market scores in Linn County, IA?
Of the business types scored in Linn County, grocery and convenience stores (76), convenience stores (76) and nail salons (75) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #266 of 2,402 scored counties.
How does Linn County, IA compare with the U.S.?
Median household income in Linn County is $77,649, 4% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $214,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.2 times the U.S. rate) and lowest for mortgage brokers and lenders (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Linn County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Linn County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Linn County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.