Auto · County · Arizona
Insurance agencies in Coconino County, AZ
The insurance agencies in Coconino County, AZ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #944 of 2,272 scored counties
#10 of 14 scored counties in Arizona
- Listings
- 59
- 12 chain locations (20%)
- Official establishments
- 39
- −32.8% since 2019
- Household spending a year
- $105.5M
- On vehicle insurance · $1,914 a household
- Spending per listing
- $1.8M
- 42% above the U.S.
- Listings per 10k households
- 10.7
- 31% below the U.S.
- Population, 2025
- 144,368
- −0.6% since 2020
See the insurance agencies around any address in Coconino County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 59 insurance agencies in Coconino County. Chain locations make up 20% of them, against 21% across the U.S. That is 10.7 per 10,000 households, 31% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Coconino County comes to about $105.5M a year: $1,914 per household, 2% below the U.S. average. That works out to $1.8M per agency, 42% above the U.S. figure of $1.3M.
In 2023, official counts showed 39 businesses with payroll in Coconino County classed as insurance agencies and brokerages, down 32.8% from 2019. That is one for every 1,413 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $39K have gone to businesses classed as insurance agencies and brokerages in Coconino County.
Population estimates show Coconino County declined 0.6% from 2020 to 2025, against +3.1% for the U.S. For insurance agencies, Coconino County has a Groundwork market score of 55 (upper middle): #944 of 2,272 scored counties and #10 of 14 scored counties in Arizona.
How Coconino County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Coconino County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 16.0 | 15.6 |
| Spending per listing | $1.8M | $1.2M | $1.3M |
| Households per official establishment | 1,413 | 1,004 | 966 |
| Official establishment growth, 2019–2023 | −32.8% | +0.9% | −1.0% |
| Population growth, 2020–2025 | −0.6% | +6.1% | +3.1% |
| Spending per household on vehicle insurance | $1,914 | $1,858 | $1,957 |
| Median household income | $72,966 | $79,964 | $80,734 |
| Groundwork market score | 55 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 58 → 39−32.8% over the period
- Employees, 2023
- 153
- Annual payroll, 2023
- $8.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5912 chain locations
- Listings at the U.S. rate for this spending
- 84The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $39K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Coconino County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Coconino County
- Population, 2025 estimate
- 144,368−0.6% since 2020
- Households
- 55,118
- Median age
- 36.5
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 18,616 sq. mi.
- People per square mile
- 8
- Median household income
- $72,966+22.7% vs. 2015–2019, before inflation
- Average household income
- $101,878
- Median home value
- $448,000
- Jobs located here
- 59,472
- Daytime population
- 148,186Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Coconino County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for insurance agencies, numbered among those based in Arizona, with Coconino County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 87 | 92 | 5.7 | $3.5M | +25.4% | #97 of 2,272 |
| 2Graham County, AZ | 72 | 12 | 9.4 | $2.4M | +4.0% | #411 of 2,272 |
| 3Mohave County, AZ | 71 | 99 | 9.7 | $2M | +6.5% | #441 of 2,272 |
| 4La Paz County, AZ | 70 | 6 | 6.7 | $2.8M | +0.9% | #453 of 2,272 |
| 5Apache County, AZ | 68 | 9 | 4.3 | $4.2M | −2.2% | #514 of 2,272 |
| 6Yavapai County, AZ | 65 | 123 | 11.1 | $1.8M | +6.5% | #625 of 2,272 |
| 7Navajo County, AZ | 64 | 38 | 9.5 | $1.9M | +3.0% | #655 of 2,272 |
| 8Cochise County, AZ | 64 | 54 | 10.6 | $1.9M | +0.6% | #663 of 2,272 |
| 9Yuma County, AZ | 62 | 93 | 11.7 | $1.5M | +9.2% | #734 of 2,272 |
| 10Coconino County, AZ | 55 | 59 | 10.7 | $1.8M | −0.6% | #944 of 2,272 |
Other business types in Coconino County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Coconino County, AZ?
There are 59 insurance agencies on map listings in Coconino County as of September 2026. 12 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 39 businesses with payroll classed as insurance agencies and brokerages in 2023, down 32.8% from 2019.
How much do households in Coconino County, AZ spend on vehicle insurance?
About $105.5M a year, or $1,914 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 59 insurance agencies on map listings, it comes to $1.8M per agency. It is estimated from the incomes of the 55,118 households in Coconino County and national spending patterns by income.
How does Coconino County, AZ compare with the U.S. for insurance agencies?
Coconino County has 10.7 insurance agencies per 10,000 households, 31% below the U.S. rate of 15.6. Spending per agency is $1.8M, 42% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Coconino County would have about 84, against 59 on map listings. There is one business with payroll in the industry for every 1,413 households, against one for every 966 across the U.S. The official count fell 32.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is Coconino County, AZ growing?
Population estimates put Coconino County at 144,368 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 55,118 households. The median household income in Coconino County is $72,966 a year, 10% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Coconino County scores 55 for insurance agencies (upper middle), #944 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Coconino County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Coconino County
Screening a site or an acquisition in Coconino County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.