Beauty and personal care · County · South Dakota
Hair salons in Potter County, SD
The hair salons in Potter County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1M
- On personal care products and services · $950 a household
- Spending per listing
- $506K
- Too few listings to compare
- Listings per 10k households
- 18.8
- Too few listings to compare
- Population, 2025
- 2,377
- −3.8% since 2020
See the hair salons around any address in Potter County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $950 per household (5% below the U.S. average), households in Potter County spend about $1M a year on personal care products and services. Spread across 2 hair salons, that is $506K per salon. The spending figure covers all personal care products and services, not only hair salons.
Potter County has 2 hair salons on map listings as of September 2026. That is 18.8 per 10,000 households.
Official counts don’t publish a figure for beauty salons in Potter County, since they leave out counts under 3. Official counts also show 7 one-person businesses without payroll.
Population estimates put the population change in Potter County from 2020 to 2025 at −3.8%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Potter County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.8 | 20.0 | 23.4 |
| Spending per listing | $506K | $492K | $430K |
| Households per official establishment | n/a | 2,285 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −5.9% | +6.0% |
| Population growth, 2020–2025 | −3.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $950 | $983 | $1,005 |
| Median household income | $72,045 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 2,377−3.8% since 2020
- Households
- 1,066
- Median age
- 49.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 861 sq. mi.
- People per square mile
- 3
- Median household income
- $72,045
- Average household income
- $89,555
- Median home value
- $121,300
- Jobs located here
- 798
- Daytime population
- 2,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for hair salons, numbered among those based in South Dakota, with Potter County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 86 | 10 | 13.7 | $796K | +3.3% | #33 of 2,339 |
| 2Butte County, SD | 80 | 7 | 16.3 | $601K | +5.5% | #79 of 2,339 |
| 3Meade County, SD | 79 | 17 | 14.2 | $701K | +2.7% | #92 of 2,339 |
| 4Beadle County, SD | 76 | 8 | 10.6 | $865K | +2.4% | #128 of 2,339 |
| 5Lincoln County, SD | 76 | 62 | 22.2 | $512K | +17.5% | #149 of 2,339 |
| 6Brookings County, SD | 67 | 22 | 15.9 | $601K | +9.6% | #388 of 2,339 |
| 7Yankton County, SD | 63 | 20 | 20.6 | $465K | +1.5% | #551 of 2,339 |
| 8Lake County, SD | 62 | 9 | 19.1 | $520K | −0.2% | #590 of 2,339 |
| 9Minnehaha County, SD | 62 | 176 | 20.8 | $487K | +7.6% | #597 of 2,339 |
| 10Pennington County, SD | 60 | 106 | 22.9 | $430K | +6.6% | #697 of 2,339 |
| Potter County, SD | Not scored | 2 | 18.8 | $506K | −3.8% |
Other business types in Potter County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Potter County, SD?
Map listings as of September 2026 show 2 hair salons in Potter County. The listings count hair and beauty salons. No official count is published for beauty salons in Potter County: counts under 3 are left out. Official counts list 7 one-person businesses without payroll.
How much do households in Potter County, SD spend on personal care products and services?
About $1M a year, or $950 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 2 hair salons on map listings, it comes to $506K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 1,066 households in Potter County and national spending patterns by income.
How does Potter County, SD compare with the U.S. for hair salons?
Potter County has 2 hair salons on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of hair salons to household spending.
How fast is Potter County, SD growing?
Population estimates put Potter County at 2,377 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 1,066 households. Median household income in Potter County is $72,045, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.