Beauty and personal care · County · South Dakota
Hair salons in Clay County, SD
Competitor counts, household spending and official business counts for hair salons in Clay County, SD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,680 of 2,339 scored counties
#14 of 16 scored counties in South Dakota
- Listings
- 12
- 5 chain locations (42%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.9M
- On personal care products and services · $884 a household
- Spending per listing
- $409K
- 5% below the U.S.
- Listings per 10k households
- 21.6
- 8% below the U.S.
- Population, 2025
- 15,031
- +0.2% since 2020
See the hair salons around any address in Clay County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 hair salons in Clay County. Chain locations make up 42% of them, against 14% across the U.S. That comes to 21.6 for every 10,000 households, 8% below the U.S. rate of 23.4.
Households in Clay County spend about $4.9M a year on personal care products and services, or $884 per household, 12% below the U.S. average. That is about $409K of household spending for each salon on map listings, 5% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Clay County: counts under 3 aren’t published. Official counts also show 22 one-person businesses without payroll.
Between 2020 and 2025, the population of Clay County grew 0.2%, slower than the U.S. (+3.1%). Clay County scores 39 (lower middle) on the Groundwork market score for hair salons, ranking #1,680 of 2,339 scored counties and #14 of 16 scored counties in South Dakota.
How Clay County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.6 | 20.0 | 23.4 |
| Spending per listing | $409K | $492K | $430K |
| Households per official establishment | n/a | 2,285 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −5.9% | +6.0% |
| Population growth, 2020–2025 | +0.2% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $884 | $983 | $1,005 |
| Median household income | $56,850 | $75,081 | $80,734 |
| Groundwork market score | 39 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 125 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 15,031+0.2% since 2020
- Households
- 5,547
- Median age
- 31.1
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.9
- Land area
- 412 sq. mi.
- People per square mile
- 37
- Median household income
- $56,850+12.1% vs. 2015–2019, before inflation
- Average household income
- $78,631
- Median home value
- $232,300
- Jobs located here
- 5,728
- Daytime population
- 14,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for hair salons, numbered among those based in South Dakota, with Clay County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 86 | 10 | 13.7 | $796K | +3.3% | #33 of 2,339 |
| 2Butte County, SD | 80 | 7 | 16.3 | $601K | +5.5% | #79 of 2,339 |
| 3Meade County, SD | 79 | 17 | 14.2 | $701K | +2.7% | #92 of 2,339 |
| 4Beadle County, SD | 76 | 8 | 10.6 | $865K | +2.4% | #128 of 2,339 |
| 5Lincoln County, SD | 76 | 62 | 22.2 | $512K | +17.5% | #149 of 2,339 |
| 6Brookings County, SD | 67 | 22 | 15.9 | $601K | +9.6% | #388 of 2,339 |
| 7Yankton County, SD | 63 | 20 | 20.6 | $465K | +1.5% | #551 of 2,339 |
| 8Lake County, SD | 62 | 9 | 19.1 | $520K | −0.2% | #590 of 2,339 |
| 9Minnehaha County, SD | 62 | 176 | 20.8 | $487K | +7.6% | #597 of 2,339 |
| 10Pennington County, SD | 60 | 106 | 22.9 | $430K | +6.6% | #697 of 2,339 |
| 14Clay County, SD | 39 | 12 | 21.6 | $409K | +0.2% | #1,680 of 2,339 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons39
- Barbershops
- Nail salons
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Clay County, SD?
There are 12 hair salons on map listings in Clay County as of September 2026. 5 of them (42%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Clay County: counts under 3 are left out. Official counts list 22 one-person businesses without payroll.
How much do households in Clay County, SD spend on personal care products and services?
About $4.9M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 12 hair salons on map listings, it comes to $409K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 5,547 households in Clay County and national spending patterns by income.
How does Clay County, SD compare with the U.S. for hair salons?
Clay County has 21.6 hair salons per 10,000 households, 8% below the U.S. rate of 23.4. Spending per salon is $409K, 5% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Clay County would have about 11, against 12 on map listings.
How fast is Clay County, SD growing?
Population estimates put Clay County at 15,031 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 5,547 households. The median household income in Clay County is $56,850 a year, 30% below the U.S. median of $80,734. That rose 12.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 39 for hair salons (lower middle), #1,680 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.