Food and drink · County · South Dakota
Sit-down restaurants in Potter County, SD
The sit-down restaurants in Potter County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $3.9M
- On food away from home · $3,676 a household
- Spending per listing
- $490K
- 26% below the U.S.
- Listings per 10k households
- 75.0
- 22% above the U.S.
- Population, 2025
- 2,377
- −3.8% since 2020
See the sit-down restaurants around any address in Potter County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,676 per household (10% below the U.S. average), households in Potter County spend about $3.9M a year on food away from home. That is about $490K of household spending for each restaurant on map listings, 26% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
Potter County has 8 sit-down restaurants on map listings as of September 2026. One of them (13%) is a chain location, against 29% across the U.S. That is 75.0 per 10,000 households, 22% above the U.S. rate of 61.3.
The official count of businesses with payroll classed as full-service restaurants in Potter County was 4 in 2023. That is one for every 267 households, against one for every 500 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $195K has gone to businesses classed as full-service restaurants in Potter County.
Between 2020 and 2025, the population of Potter County declined 3.8%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Potter County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Potter County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 75.0 | 52.3 | 61.3 |
| Spending per listing | $490K | $737K | $664K |
| Households per official establishment | 267 | 542 | 500 |
| Official establishment growth, 2019–2023 | n/a | −5.5% | +1.5% |
| Population growth, 2020–2025 | −3.8% | +5.3% | +3.1% |
| Spending per household on food away from home | $3,676 | $3,849 | $4,070 |
| Median household income | $72,045 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 46
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $195K
SBA-backed loans to businesses classed as full-service restaurants in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 2,377−3.8% since 2020
- Households
- 1,066
- Median age
- 49.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 861 sq. mi.
- People per square mile
- 3
- Median household income
- $72,045
- Average household income
- $89,555
- Median home value
- $121,300
- Jobs located here
- 798
- Daytime population
- 2,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for sit-down restaurants, numbered among those based in South Dakota, with Potter County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, SD | 97 | 77 | 27.6 | $1.6M | +17.5% | #1 of 2,405 |
| 2Union County, SD | 80 | 34 | 46.5 | $927K | +3.3% | #129 of 2,405 |
| 3Meade County, SD | 79 | 44 | 36.8 | $1.1M | +2.7% | #147 of 2,405 |
| 4Minnehaha County, SD | 64 | 456 | 53.8 | $738K | +7.6% | #584 of 2,405 |
| 5Beadle County, SD | 62 | 31 | 41.1 | $869K | +2.4% | #661 of 2,405 |
| 6Brown County, SD | 57 | 74 | 45.4 | $822K | −1.7% | #858 of 2,405 |
| 7Brookings County, SD | 57 | 77 | 55.8 | $673K | +9.6% | #877 of 2,405 |
| 8Butte County, SD | 55 | 22 | 51.1 | $752K | +5.5% | #955 of 2,405 |
| 9Pennington County, SD | 50 | 262 | 56.5 | $680K | +6.6% | #1,177 of 2,405 |
| 10Lake County, SD | 46 | 23 | 48.8 | $798K | −0.2% | #1,348 of 2,405 |
| Potter County, SD | Not scored | 8 | 75.0 | $490K | −3.8% |
Other business types in Potter County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Potter County, SD?
Map listings as of September 2026 show 8 sit-down restaurants in Potter County. One of them (13%) is a chain location. The listings count restaurants of every cuisine, pizza included. Official counts show 4 businesses with payroll classed as full-service restaurants in 2023.
How much do households in Potter County, SD spend on food away from home?
About $3.9M a year, or $3,676 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 8 sit-down restaurants on map listings, it comes to $490K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 1,066 households in Potter County and national spending patterns by income.
How does Potter County, SD compare with the U.S. for sit-down restaurants?
Potter County has 75.0 sit-down restaurants per 10,000 households, 22% above the U.S. rate of 61.3. Spending per restaurant is $490K, 26% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Potter County would have about 6, against 8 on map listings. There is one business with payroll in the industry for every 267 households, against one for every 500 across the U.S.
How fast is Potter County, SD growing?
Population estimates put Potter County at 2,377 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 1,066 households. Median household income in Potter County is $72,045, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.