Real estate · County · South Dakota
Real estate businesses in Potter County, SD
Competitor counts, household spending and official business counts for real estate businesses in Potter County, SD, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.5M
- On rent and homeowner costs · $13,648 a household
- Housing spending per listing (U.S. = 100)
- 336
- Too few listings to compare
- Listings per 10k households
- 9.4
- Too few listings to compare
- Population, 2025
- 2,377
- −3.8% since 2020
See the real estate businesses around any address in Potter County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Potter County spend about $14.5M a year on rent and homeowner costs, or $13,648 per household, 18% below the U.S. average. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There is 1 real estate business on map listings in Potter County as of September 2026. That is 9.4 per 10,000 households.
Official counts don’t publish a figure for real estate agents, property managers, mortgage lenders and inspectors in Potter County, since they leave out counts under 3. Official counts list 9 one-person businesses without payroll.
Between 2020 and 2025, the population of Potter County declined 3.8%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Potter County compares
The same measures for South Dakota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Potter County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 32.7 | 38.5 |
| Housing spending per listing (U.S. = 100) | 336 | 98 | 100 |
| Households per official establishment | n/a | 487 | 414 |
| Official establishment growth, 2019–2023 | n/a | +29.3% | +15.8% |
| Population growth, 2020–2025 | −3.8% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,648 | $13,945 | $16,661 |
| Median household income | $72,045 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Potter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Potter County
- Population, 2025 estimate
- 2,377−3.8% since 2020
- Households
- 1,066
- Median age
- 49.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 861 sq. mi.
- People per square mile
- 3
- Median household income
- $72,045
- Average household income
- $89,555
- Median home value
- $121,300
- Jobs located here
- 798
- Daytime population
- 2,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Potter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for real estate businesses, numbered among those based in South Dakota, with Potter County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yankton County, SD | 59 | 16 | 16.5 | 191 | +1.5% | #620 of 2,229 |
| 2Union County, SD | 52 | 15 | 20.5 | 171 | +3.3% | #978 of 2,229 |
| 3Hughes County, SD | 49 | 19 | 26.2 | 126 | −0.9% | #1,144 of 2,229 |
| 4Meade County, SD | 48 | 24 | 20.1 | 162 | +2.7% | #1,171 of 2,229 |
| 5Butte County, SD | 48 | 12 | 27.9 | 115 | +5.5% | #1,191 of 2,229 |
| 6Beadle County, SD | 45 | 15 | 19.9 | 153 | +2.4% | #1,338 of 2,229 |
| 7Minnehaha County, SD | 45 | 249 | 29.4 | 112 | +7.6% | #1,354 of 2,229 |
| 8Roberts County, SD | 44 | 6 | 16.6 | 185 | −0.1% | #1,375 of 2,229 |
| 9Brookings County, SD | 41 | 45 | 32.6 | 96 | +9.6% | #1,577 of 2,229 |
| 10Lake County, SD | 38 | 12 | 25.4 | 128 | −0.2% | #1,726 of 2,229 |
| Potter County, SD | Not scored | 1 | 9.4 | 336 | −3.8% |
Other business types in Potter County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Potter County, SD?
As of September 2026, map listings count 1 real estate business in Potter County. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. No official count is published for real estate agents, property managers, mortgage lenders and inspectors in Potter County: counts under 3 are left out. Official counts also show 9 one-person businesses without payroll.
How much do households in Potter County, SD spend on rent and homeowner costs?
About $14.5M a year, or $13,648 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 1,066 households in Potter County and national spending patterns by income.
How does Potter County, SD compare with the U.S. for real estate businesses?
Potter County has 1 real estate business on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of real estate businesses to household spending, Potter County would have about 3, against 1 on map listings.
How fast is Potter County, SD growing?
Population estimates put Potter County at 2,377 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 1,066 households. Median household income in Potter County is $72,045, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Potter County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Potter County
Screening a site or an acquisition in Potter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Potter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.