Fitness and classes · Small-town market · Pennsylvania
Gyms in the Bradford, PA area
Competitor counts, household spending and official business counts for gyms in the Bradford, PA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #188 of 506 scored small-town markets
#10 of 19 scored small-town markets based in Pennsylvania
- Listings
- 8
- 3 chain locations (38%)
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $10.9M
- On memberships, classes and admissions · $667 a household
- Spending per listing
- $1.4M
- 5% above the U.S.
- Listings per 10k households
- 4.9
- 36% below the U.S.
- Population, 2025
- 38,984
- −3.5% since 2020
See the gyms around any address in the Bradford area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Bradford area spend about $10.9M a year on memberships, classes and admissions, or $667 per household, 32% below the U.S. average. Spread across 8 gyms, that is $1.4M per gym, 5% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 8 gyms on map listings in the Bradford area as of September 2026. Of those, 3 are chain locations, or 38%, against 28% across the U.S. Per 10,000 households, that is 4.9, 36% below the U.S. rate of 7.6.
Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in the Bradford area in 2023. That is one for every 5,456 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
Between 2020 and 2025, the population of the Bradford area declined 3.5%, against +3.1% for the U.S. The Bradford area scores 56 (upper middle) on the Groundwork market score for gyms, ranking #188 of 506 scored small-town markets and #10 of 19 scored small-town markets based in Pennsylvania.
How the Bradford area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bradford area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 6.9 | 7.6 |
| Spending per listing | $1.4M | $1.3M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 5,456 | 3,222 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −1.0% | +5.8% |
| Population growth, 2020–2025 | −3.5% | +0.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $667 | $926 | $983 |
| Median household income | $62,905 | $77,971 | $80,734 |
| Groundwork market score | 56 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All fitness and recreational sports centers
- Employees, 2023
- 194
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 83 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Bradford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Bradford area
- Population, 2025 estimate
- 38,984−3.5% since 2020
- Households
- 16,369
- Median age
- 44.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.6
- Land area
- 980 sq. mi.
- People per square mile
- 41
- Median household income
- $62,905+29.3% vs. 2015–2019, before inflation
- Average household income
- $79,484
- Median home value
- $104,500
- Jobs located here
- 13,613
- Daytime population
- 37,207Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bradford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring small-town markets in Pennsylvania for gyms, numbered among those based in Pennsylvania, with the Bradford area marked.
Top small-town markets in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hemlock Farms, PA | 93 | 12 | 4.9 | $1.8M | +7.2% | #3 of 506 |
| 2Lock Haven, PA | 68 | 7 | 4.5 | $1.5M | +1.3% | #60 of 506 |
| 3Oil City, PA | 67 | 5 | 2.3 | $2.7M | −2.0% | #64 of 506 |
| 4Pottsville, PA | 65 | 39 | 6.7 | $1.1M | +1.5% | #96 of 506 |
| 5East Stroudsburg, PA | 64 | 41 | 6.7 | $1.4M | −0.7% | #101 of 506 |
| 6DuBois, PA | 63 | 13 | 4.0 | $1.6M | −2.9% | #108 of 506 |
| 7Sunbury, PA | 63 | 20 | 4.4 | $1.6M | −1.7% | #109 of 506 |
| 8Lewistown, PA | 62 | 7 | 3.8 | $1.7M | 0.0% | #120 of 506 |
| 9Hermitage, PA | 62 | 23 | 4.9 | $1.4M | −2.4% | #123 of 506 |
| 10Bradford, PA | 56 | 8 | 4.9 | $1.4M | −3.5% | #188 of 506 |
Other business types in the Bradford area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Bradford, PA area?
As of September 2026, map listings count 8 gyms in the Bradford area. 3 of them (38%) are chain locations. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Bradford, PA area spend on memberships, classes and admissions?
About $10.9M a year, or $667 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 8 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 16,369 households in the Bradford area and national spending patterns by income.
How does the Bradford, PA area compare with the U.S. for gyms?
The Bradford area has 4.9 gyms per 10,000 households, 36% below the U.S. rate of 7.6. Spending per gym is $1.4M, 5% above the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of gyms to household spending. There is one business with payroll in the industry for every 5,456 households, against one for every 3,109 across the U.S.
How fast is the Bradford, PA area growing?
Population estimates put the Bradford area at 38,984 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 16,369 households. Median household income in the Bradford area is $62,905, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bradford area scores 56 for gyms (upper middle), #188 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bradford area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Bradford area
Screening a site or an acquisition in the Bradford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.