Groceries and convenience · Small-town market · Virginia
Grocery stores in the Danville, VA area
The grocery stores in the Danville, VA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #464 of 506 scored small-town markets
#3 of 3 scored small-town markets based in Virginia
- Listings
- 38
- 20 chain locations (53%)
- Official establishments
- 24
- +4.4% since 2019
- Household spending a year
- $234.5M
- On groceries · $5,320 a household
- Spending per listing
- $6.2M
- 34% below the U.S.
- Listings per 10k households
- 8.6
- 26% above the U.S.
- Population, 2025
- 101,137
- −1.7% since 2020
See the grocery stores around any address in the Danville area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For grocery stores, the Danville area has a Groundwork market score of 21 (low): #464 of 506 scored small-town markets and #3 of 3 scored small-town markets based in Virginia. That puts it in the bottom quarter of small-town markets.
Households in the Danville area spend about $234.5M a year on groceries, or $5,320 per household, 16% below the U.S. average. That is about $6.2M of household spending for each store on map listings, 34% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
There are 38 grocery stores on map listings in the Danville area as of September 2026. 20 of them (53%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 8.6, 26% above the U.S. rate of 6.8.
The official count of businesses with payroll classed as supermarkets and grocery stores in the Danville area was 24 in 2023, up 4.4% from 2019. That is one for every 1,837 households, against one for every 2,053 across the U.S. Population estimates show the Danville area declined 1.7% from 2020 to 2025, against +3.1% for the U.S.
How the Danville area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Danville area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 6.6 | 6.8 |
| Spending per listing | $6.2M | $9.9M | $9.3M |
| Households per official establishment | 1,837 | 2,270 | 2,053 |
| Official establishment growth, 2019–2023 | +4.4% | −2.7% | 0.0% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on groceries | $5,320 | $6,537 | $6,319 |
| Median household income | $49,874 | $93,170 | $80,734 |
| Groundwork market score | 21 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24+4.4% over the period
- Employees, 2023
- 979
- Annual payroll, 2023
- $22.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3820 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Danville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Danville area
- Population, 2025 estimate
- 101,137−1.7% since 2020
- Households
- 44,086
- Median age
- 44.7
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,012 sq. mi.
- People per square mile
- 101
- Median household income
- $49,874+18.3% vs. 2015–2019, before inflation
- Average household income
- $67,587
- Median home value
- $150,900
- Jobs located here
- 37,406
- Daytime population
- 97,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Danville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for grocery stores, numbered among those based in Virginia (a market based in another state is listed without a number), with the Danville area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 94 | 8 | 5.4 | $12.1M | +10.1% | #1 of 506 |
| Bluefield, WV-VA | 46 | 22 | 5.4 | $9.9M | −3.8% | #302 of 506 |
| 2Martinsville, VA | 30 | 20 | 7.5 | $7.1M | −1.9% | #423 of 506 |
| 3Danville, VA | 21 | 38 | 8.6 | $6.2M | −1.7% | #464 of 506 |
Other business types in the Danville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores24
- Grocery stores21
- Convenience stores20
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Danville, VA area?
As of September 2026, map listings count 38 grocery stores in the Danville area. 20 of them (53%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 24 businesses with payroll classed as supermarkets and grocery stores in 2023, up 4.4% from 2019.
How much do households in the Danville, VA area spend on groceries?
About $234.5M a year, or $5,320 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 38 grocery stores on map listings, it comes to $6.2M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 44,086 households in the Danville area and national spending patterns by income.
How does the Danville, VA area compare with the U.S. for grocery stores?
The Danville area has 8.6 grocery stores per 10,000 households, 26% above the U.S. rate of 6.8. Spending per store is $6.2M, 34% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, the Danville area would have about 25, against 38 on map listings. There is one business with payroll in the industry for every 1,837 households, against one for every 2,053 across the U.S. The official count rose 4.4% from 2019 to 2023, against 0.0% for the U.S.
How fast is the Danville, VA area growing?
Population estimates put the Danville area at 101,137 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,086 households. The median household income in the Danville area is $49,874 a year, 38% below the U.S. median of $80,734. That rose 18.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Danville area scores 21 for grocery stores (low), #464 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Danville area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Danville area
Screening a site or an acquisition in the Danville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.