Groundwork

Fitness and classes · County · South Carolina

Gyms and studios in Oconee County, SC

How Oconee County, SC compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #469 of 2,088 scored counties
#6 of 37 scored counties in South Carolina

Listings
34
5 chain locations (15%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$22.5M
On memberships, classes and admissions · $651 a household
Spending per listing
$661K
In line with the U.S.
Listings per 10k households
9.9
34% below the U.S.
Population, 2025
83,775
+6.3% since 2020

See the gyms and studios around any address in Oconee County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Oconee County spend about $22.5M a year on memberships, classes and admissions, or $651 per household, 34% below the U.S. average. That works out to $661K per location, in line with the U.S. figure of $662K.

There are 34 gyms and studios on map listings in Oconee County as of September 2026. 5 of them (15%) are chain locations, against 20% across the U.S. That comes to 9.9 for every 10,000 households, 34% below the U.S. rate of 14.9.

In 2023, official counts showed 7 businesses with payroll in Oconee County classed as fitness centers and recreation instruction. That is one for every 4,931 households, against one for every 1,641 across the U.S.

Population estimates put the population change in Oconee County from 2020 to 2025 at +6.3%, faster than the U.S. (+3.1%). For gyms and studios, Oconee County has a Groundwork market score of 64 (upper middle): #469 of 2,088 scored counties and #6 of 37 scored counties in South Carolina. That puts it in the top quarter of counties.

How Oconee County compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Oconee County, SC compared with South Carolina and the U.S.
MeasureOconee CountySouth CarolinaU.S.
Listings per 10k households9.913.314.9
Spending per listing$661K$528K$662K
Households per official establishment4,9312,1901,641
Official establishment growth, 2019–2023n/a+5.9%+8.2%
Population growth, 2020–2025+6.3%+8.5%+3.1%
Spending per household on memberships, classes and admissions$651$700$983
Median household income$62,388$69,324$80,734
Groundwork market score6449

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 7
Employees, 2023
38
Annual payroll, 2023
$665K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
345 chain locations
Listings at the U.S. rate for this spending
34The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Oconee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Oconee County

Population, 2025 estimate
83,775+6.3% since 2020
Households
34,515
Median age
45.8
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
627 sq. mi.
People per square mile
128
Median household income
$62,388+27.0% vs. 2015–2019, before inflation
Average household income
$91,233
Median home value
$237,100
Jobs located here
24,938
Daytime population
73,699Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Oconee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across South Carolina

Every South Carolina market ranked →

The highest-scoring counties in South Carolina for gyms and studios, numbered among those based in South Carolina, with Oconee County marked.

Top counties in South Carolina

Counties in South Carolina ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Laurens County, SC71155.6$956K+6.2%#223 of 2,088
2Berkeley County, SC6611312.1$634K+18.7%#389 of 2,088
3Jasper County, SC65118.4$739K+32.2%#419 of 2,088
4Georgetown County, SC652710.0$720K+3.8%#421 of 2,088
5Kershaw County, SC652810.4$621K+11.6%#427 of 2,088
6Oconee County, SC64349.9$661K+6.3%#469 of 2,088
7Edgefield County, SC6399.2$705K+16.1%#499 of 2,088
8Lancaster County, SC605112.7$621K+18.3%#609 of 2,088
9Dorchester County, SC607812.3$613K+10.1%#611 of 2,088
10Saluda County, SC5956.5$822K+4.1%#625 of 2,088

Other business types in Oconee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Oconee County, SC?

As of September 2026, map listings count 34 gyms and studios in Oconee County. 5 of them (15%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Oconee County, SC spend on memberships, classes and admissions?

About $22.5M a year, or $651 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 34 gyms and studios on map listings, it comes to $661K per location. It is estimated from the incomes of the 34,515 households in Oconee County and national spending patterns by income.

How does Oconee County, SC compare with the U.S. for gyms and studios?

Oconee County has 9.9 gyms and studios per 10,000 households, 34% below the U.S. rate of 14.9. Spending per location is $661K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 4,931 households, against one for every 1,641 across the U.S.

How fast is Oconee County, SC growing?

Population estimates put Oconee County at 83,775 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 34,515 households. The median household income in Oconee County is $62,388 a year, 23% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconee County scores 64 for gyms and studios (upper middle), #469 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oconee County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Oconee County

Screening a site or an acquisition in Oconee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.