Groundwork

Pets · County · Missouri

Pet grooming and boarding businesses in Morgan County, MO

The pet grooming and boarding businesses in Morgan County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
1 chain location (25%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.1M
On pets · $706 a household
Spending per listing
$1.5M
40% below the U.S.
Listings per 10k households
4.6
28% above the U.S.
Population, 2025
22,418
+6.8% since 2020

See the pet grooming and boarding businesses around any address in Morgan County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 pet grooming and boarding businesses in Morgan County. Per 10,000 households, that is 4.6, 28% above the U.S. rate of 3.6.

At $706 per household (22% below the U.S. average), households in Morgan County spend about $6.1M a year on pets. That works out to $1.5M per business, 40% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

There is no official count of businesses with payroll classed as pet care (except veterinary) in Morgan County: counts under 3 aren’t published.

Population estimates put the population change in Morgan County from 2020 to 2025 at +6.8%, faster than the U.S. (+3.1%). With 4 pet grooming and boarding businesses on map listings, Morgan County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Morgan County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Morgan County, MO compared with Missouri and the U.S.
MeasureMorgan CountyMissouriU.S.
Listings per 10k households4.63.63.6
Spending per listing$1.5M$2.3M$2.5M
Households per official establishmentn/a5,1615,057
Official establishment growth, 2019–2023n/a+19.7%+25.2%
Population growth, 2020–2025+6.8%+1.9%+3.1%
Spending per household on pets$706$825$909
Median household income$53,412$70,702$80,734
Groundwork market scoreNot scored41

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
41 chain location
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morgan County

Population, 2025 estimate
22,418+6.8% since 2020
Households
8,699
Median age
42.9
Homes lived in by their owners
80%
Vehicles per household
1.9
Land area
598 sq. mi.
People per square mile
36
Median household income
$53,412+36.9% vs. 2015–2019, before inflation
Average household income
$79,664
Median home value
$194,400
Jobs located here
4,715
Daytime population
19,301Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for pet grooming and boarding businesses, numbered among those based in Missouri, with Morgan County marked.

Top counties in Missouri

Counties in Missouri ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Platte County, MO73122.7$3.6M+6.7%#150 of 1,461
2Cass County, MO73122.8$3.3M+7.1%#154 of 1,461
3Christian County, MO7182.3$3.8M+8.3%#197 of 1,461
4Boone County, MO71233.0$2.8M+4.2%#209 of 1,461
5Clay County, MO70333.2$2.8M+4.3%#235 of 1,461
6Lincoln County, MO6873.1$2.9M+11.4%#275 of 1,461
7St. Louis County, MO661202.9$3.2M−1.2%#316 of 1,461
8Jackson County, MO65933.0$2.7M+2.1%#351 of 1,461
9St. Charles County, MO64664.1$2.5M+4.9%#378 of 1,461
10St. Louis city, MO58271.9$4M−7.4%#522 of 1,461
Morgan County, MONot scored44.6$1.5M+6.8%

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Morgan County, MO?

There are 4 pet grooming and boarding businesses on map listings in Morgan County as of September 2026. The listings count groomers, boarding, dog daycare and pet sitters. No official count is published for pet care (except veterinary) in Morgan County: counts under 3 are left out.

How much do households in Morgan County, MO spend on pets?

About $6.1M a year, or $706 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 4 pet grooming and boarding businesses on map listings, it comes to $1.5M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 8,699 households in Morgan County and national spending patterns by income.

How does Morgan County, MO compare with the U.S. for pet grooming and boarding businesses?

Morgan County has 4.6 pet grooming and boarding businesses per 10,000 households, 28% above the U.S. rate of 3.6. Spending per business is $1.5M, 40% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Morgan County would have about 2, against 4 on map listings.

How fast is Morgan County, MO growing?

Population estimates put Morgan County at 22,418 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 8,699 households. The median household income in Morgan County is $53,412 a year, 34% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County has no market score for pet grooming and boarding businesses: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.