Groceries and convenience · County · Missouri
Grocery and convenience stores in Morgan County, MO
How Morgan County, MO compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #2,115 of 2,402 scored counties
#81 of 85 scored counties in Missouri
- Listings
- 31
- 8 chain locations (26%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $47.4M
- On groceries · $5,448 a household
- Spending per listing
- $1.5M
- 55% below the U.S.
- Listings per 10k households
- 35.6
- 90% above the U.S.
- Population, 2025
- 22,418
- +6.8% since 2020
See the grocery and convenience stores around any address in Morgan County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery and convenience stores in Morgan County is 25 (lower middle), #2,115 of 2,402 scored counties and #81 of 85 scored counties in Missouri. That puts it in the bottom quarter of counties.
At $5,448 per household (14% below the U.S. average), households in Morgan County spend about $47.4M a year on groceries. That is about $1.5M of household spending for each store on map listings, 55% below the U.S. figure of $3.4M.
Morgan County has 31 grocery and convenience stores on map listings as of September 2026. 8 of them (26%) are chain locations, against 42% across the U.S. That is 35.6 per 10,000 households, 90% above the U.S. rate of 18.7.
In 2023, official counts showed 13 businesses with payroll in Morgan County classed as grocery and convenience stores. That is one for every 669 households, against one for every 1,293 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $456K have gone to businesses classed as grocery and convenience stores in Morgan County. Population estimates show Morgan County grew 6.8% from 2020 to 2025, faster than the U.S. (+3.1%).
How Morgan County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.6 | 17.8 | 18.7 |
| Spending per listing | $1.5M | $3.3M | $3.4M |
| Households per official establishment | 669 | 1,995 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +0.7% | +7.2% |
| Population growth, 2020–2025 | +6.8% | +1.9% | +3.1% |
| Spending per household on groceries | $5,448 | $5,947 | $6,319 |
| Median household income | $53,412 | $70,702 | $80,734 |
| Groundwork market score | 25 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 13
- Employees, 2023
- 206
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 318 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $456K
SBA-backed loans to businesses classed as grocery and convenience stores in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 22,418+6.8% since 2020
- Households
- 8,699
- Median age
- 42.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 36
- Median household income
- $53,412+36.9% vs. 2015–2019, before inflation
- Average household income
- $79,664
- Median home value
- $194,400
- Jobs located here
- 4,715
- Daytime population
- 19,301Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for grocery and convenience stores, numbered among those based in Missouri, with Morgan County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Platte County, MO | 92 | 46 | 10.5 | $6.3M | +6.7% | #30 of 2,402 |
| 2Lincoln County, MO | 92 | 31 | 13.6 | $4.6M | +11.4% | #34 of 2,402 |
| 3Cass County, MO | 91 | 53 | 12.3 | $5.2M | +7.1% | #38 of 2,402 |
| 4St. Charles County, MO | 90 | 231 | 14.3 | $4.7M | +4.9% | #49 of 2,402 |
| 5Christian County, MO | 89 | 43 | 12.2 | $5M | +8.3% | #54 of 2,402 |
| 6Clay County, MO | 88 | 120 | 11.7 | $5.4M | +4.3% | #63 of 2,402 |
| 7Jefferson County, MO | 83 | 127 | 14.4 | $4.3M | +2.7% | #128 of 2,402 |
| 8Warren County, MO | 81 | 24 | 17.3 | $3.6M | +9.2% | #173 of 2,402 |
| 9Boone County, MO | 80 | 117 | 15.3 | $3.9M | +4.2% | #184 of 2,402 |
| 10Johnson County, MO | 78 | 31 | 14.7 | $3.9M | +4.9% | #226 of 2,402 |
| 81Morgan County, MO | 25 | 31 | 35.6 | $1.5M | +6.8% | #2,115 of 2,402 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores25
- Grocery stores23
- Convenience stores40
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Morgan County, MO?
Map listings as of September 2026 show 31 grocery and convenience stores in Morgan County. 8 of them (26%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 13 businesses with payroll classed as grocery and convenience stores in 2023.
How much do households in Morgan County, MO spend on groceries?
About $47.4M a year, or $5,448 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 31 grocery and convenience stores on map listings, it comes to $1.5M per store. It is estimated from the incomes of the 8,699 households in Morgan County and national spending patterns by income.
How does Morgan County, MO compare with the U.S. for grocery and convenience stores?
Morgan County has 35.6 grocery and convenience stores per 10,000 households, 90% above the U.S. rate of 18.7. Spending per store is $1.5M, 55% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Morgan County would have about 14, against 31 on map listings. There is one business with payroll in the industry for every 669 households, against one for every 1,293 across the U.S.
How fast is Morgan County, MO growing?
Population estimates put Morgan County at 22,418 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 8,699 households. The median household income in Morgan County is $53,412 a year, 34% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 25 for grocery and convenience stores (lower middle), #2,115 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.