Pets · Small-town market · Michigan
Pet stores in the Petoskey, MI area
Competitor counts, household spending and official business counts for pet stores in the Petoskey, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #175 of 220 scored small-town markets
#8 of 12 scored small-town markets based in Michigan
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $13.4M
- On pets · $885 a household
- Spending per listing
- $2.2M
- 51% below the U.S.
- Listings per 10k households
- 3.9
- 95% above the U.S.
- Population, 2025
- 33,775
- −1.0% since 2020
See the pet stores around any address in the Petoskey area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet stores, the Petoskey area has a Groundwork market score of 34 (lower middle): #175 of 220 scored small-town markets and #8 of 12 scored small-town markets based in Michigan. That puts it in the bottom quarter of small-town markets.
Household spending on pets in the Petoskey area comes to about $13.4M a year: $885 per household, 3% below the U.S. average. Spread across 6 pet stores, that is $2.2M per store, 51% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
The Petoskey area has 6 pet stores on map listings as of September 2026. One of them (17%) is a chain location, against 38% across the U.S. That is 3.9 per 10,000 households, 95% above the U.S. rate of 2.0.
The official count of businesses with payroll classed as pet and pet supplies stores in the Petoskey area was 3 in 2023. That is one for every 5,063 households, against one for every 13,024 across the U.S. Population estimates show the Petoskey area declined 1.0% from 2020 to 2025, against +3.1% for the U.S.
How the Petoskey area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Petoskey area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 1.8 | 2.0 |
| Spending per listing | $2.2M | $4.6M | $4.5M |
| Households per official establishment | 5,063 | 13,960 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −3.6% | −1.6% |
| Population growth, 2020–2025 | −1.0% | +0.6% | +3.1% |
| Spending per household on pets | $885 | $843 | $909 |
| Median household income | $78,112 | $72,875 | $80,734 |
| Groundwork market score | 34 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 27
- Annual payroll, 2023
- $653K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Petoskey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Petoskey area
- Population, 2025 estimate
- 33,775−1.0% since 2020
- Households
- 15,190
- Median age
- 46.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 73
- Median household income
- $78,112
- Average household income
- $109,768
- Median home value
- $315,700
- Jobs located here
- 15,430
- Daytime population
- 36,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Petoskey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for pet stores, numbered among those based in Michigan (a market based in another state is listed without a number), with the Petoskey area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 74 | 11 | 2.4 | $3.6M | +2.1% | #23 of 220 |
| 2Adrian, MI | 58 | 10 | 2.6 | $3.1M | −1.6% | #70 of 220 |
| 3Marquette, MI | 48 | 7 | 2.5 | $3M | +2.3% | #111 of 220 |
| 4Sturgis, MI | 45 | 6 | 2.5 | $2.9M | +0.1% | #125 of 220 |
| 5Owosso, MI | 44 | 8 | 2.8 | $2.7M | −0.4% | #136 of 220 |
| Marinette, WI-MI | 44 | 8 | 2.7 | $2.7M | +0.3% | #137 of 220 |
| 6Mount Pleasant, MI | 41 | 6 | 2.4 | $2.9M | +0.3% | #152 of 220 |
| 7Cadillac, MI | 36 | 7 | 3.6 | $2.1M | +2.0% | #172 of 220 |
| 8Petoskey, MI | 34 | 6 | 3.9 | $2.2M | −1.0% | #175 of 220 |
| 9Hillsdale, MI | 29 | 7 | 3.9 | $1.9M | 0.0% | #186 of 220 |
Other business types in the Petoskey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses46
- Veterinarians57
- Pet grooming and boarding66
- Pet stores34
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Petoskey, MI area?
Map listings as of September 2026 show 6 pet stores in the Petoskey area. One of them (17%) is a chain location. The listings count pet stores. Official counts show 3 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in the Petoskey, MI area spend on pets?
About $13.4M a year, or $885 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 6 pet stores on map listings, it comes to $2.2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 15,190 households in the Petoskey area and national spending patterns by income.
How does the Petoskey, MI area compare with the U.S. for pet stores?
The Petoskey area has 3.9 pet stores per 10,000 households, 95% above the U.S. rate of 2.0. Spending per store is $2.2M, 51% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, the Petoskey area would have about 3, against 6 on map listings. There is one business with payroll in the industry for every 5,063 households, against one for every 13,024 across the U.S.
How fast is the Petoskey, MI area growing?
Population estimates put the Petoskey area at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in the Petoskey area is $78,112 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Petoskey area scores 34 for pet stores (lower middle), #175 of 220 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Petoskey area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Petoskey area
Screening a site or an acquisition in the Petoskey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.