Real estate · Small-town market · Michigan
Real estate businesses in the Petoskey, MI area
Competitor counts, household spending and official business counts for real estate businesses in the Petoskey, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #532 of 536 scored small-town markets
#18 of 18 scored small-town markets based in Michigan
- Listings
- 106
- 11 chain locations (10%)
- Official establishments
- 39
- +18.2% since 2019
- Household spending a year
- $220.4M
- On rent and homeowner costs · $14,509 a household
- Housing spending per listing (U.S. = 100)
- 48
- 52% below the U.S.
- Listings per 10k households
- 69.8
- 81% above the U.S.
- Population, 2025
- 33,775
- −1.0% since 2020
See the real estate businesses around any address in the Petoskey area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, the Petoskey area has a Groundwork market score of 22 (low): #532 of 536 scored small-town markets and #18 of 18 scored small-town markets based in Michigan. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 106 real estate businesses in the Petoskey area. 11 of them (10%) are chain locations, against 6% across the U.S. That is 69.8 per 10,000 households, 81% above the U.S. rate of 38.5.
Household spending on rent and homeowner costs in the Petoskey area comes to about $220.4M a year: $14,509 per household, 13% below the U.S. average. Housing spending per office is 52% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Petoskey area was 39 in 2023, up 18.2% from 2019. That is one for every 389 households, against one for every 414 across the U.S. Between 2020 and 2025, the population of the Petoskey area declined 1.0%, against +3.1% for the U.S.
How the Petoskey area compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Petoskey area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 69.8 | 31.2 | 38.5 |
| Housing spending per listing (U.S. = 100) | 48 | 104 | 100 |
| Households per official establishment | 389 | 728 | 414 |
| Official establishment growth, 2019–2023 | +18.2% | +11.2% | +15.8% |
| Population growth, 2020–2025 | −1.0% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $14,509 | $13,996 | $16,661 |
| Median household income | $78,112 | $72,875 | $80,734 |
| Groundwork market score | 22 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39+18.2% over the period
- Employees, 2023
- 112
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- 293Businesses with no payroll
- Map listings, September 2026
- 10611 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Petoskey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Petoskey area
- Population, 2025 estimate
- 33,775−1.0% since 2020
- Households
- 15,190
- Median age
- 46.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 73
- Median household income
- $78,112
- Average household income
- $109,768
- Median home value
- $315,700
- Jobs located here
- 15,430
- Daytime population
- 36,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Petoskey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for real estate businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Petoskey area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 60 | 92 | 20.2 | 165 | +2.1% | #137 of 536 |
| 2Houghton, MI | 59 | 22 | 14.2 | 211 | +1.8% | #141 of 536 |
| 3Owosso, MI | 59 | 44 | 15.6 | 195 | −0.4% | #142 of 536 |
| 4Iron Mountain, MI-WI | 57 | 20 | 14.2 | 212 | +0.4% | #163 of 536 |
| Marinette, WI-MI | 56 | 47 | 16.0 | 185 | +0.3% | #178 of 536 |
| 5Sturgis, MI | 55 | 40 | 16.9 | 178 | +0.1% | #195 of 536 |
| 6Hillsdale, MI | 51 | 32 | 17.9 | 168 | 0.0% | #251 of 536 |
| 7Alpena, MI | 49 | 25 | 19.2 | 149 | −0.1% | #282 of 536 |
| 8Alma, MI | 48 | 27 | 18.3 | 164 | −1.1% | #291 of 536 |
| 9Sault Ste. Marie, MI | 42 | 26 | 18.5 | 159 | −1.9% | #359 of 536 |
| 18Petoskey, MI | 22 | 106 | 69.8 | 48 | −1.0% | #532 of 536 |
Other business types in the Petoskey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Petoskey, MI area?
There are 106 real estate businesses on map listings in the Petoskey area as of September 2026. 11 of them (10%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 39 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 18.2% from 2019. Official counts list 293 one-person businesses without payroll.
How much do households in the Petoskey, MI area spend on rent and homeowner costs?
About $220.4M a year, or $14,509 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 106 real estate businesses on map listings, housing spending per office is 52% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 15,190 households in the Petoskey area and national spending patterns by income.
How does the Petoskey, MI area compare with the U.S. for real estate businesses?
The Petoskey area has 69.8 real estate businesses per 10,000 households, 81% above the U.S. rate of 38.5. The index of housing spending per office is 48, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Petoskey area would have about 51, against 106 on map listings. There is one business with payroll in the industry for every 389 households, against one for every 414 across the U.S. The official count rose 18.2% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Petoskey, MI area growing?
Population estimates put the Petoskey area at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in the Petoskey area is $78,112 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Petoskey area scores 22 for real estate businesses (low), #532 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Petoskey area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Petoskey area
Screening a site or an acquisition in the Petoskey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.