Home services · Small-town market · Michigan
Electricians in the Petoskey, MI area
The electricians in the Petoskey, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #277 of 295 scored small-town markets
#10 of 11 scored small-town markets based in Michigan
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- 24
- Businesses with payroll, 2023
- Household spending a year
- $43.2M
- On home repairs, maintenance and insurance · $2,841 a household
- Spending per listing
- $3.6M
- 70% below the U.S.
- Listings per 10k households
- 7.9
- 3.2 times the U.S.
- Population, 2025
- 33,775
- −1.0% since 2020
See the electricians around any address in the Petoskey area
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for electricians in the Petoskey area is 24 (low), #277 of 295 scored small-town markets and #10 of 11 scored small-town markets based in Michigan. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 12 electricians in the Petoskey area. None of them are chain locations, against 1% across the U.S. That is 7.9 per 10,000 households, 3.2 times the U.S. rate of 2.5.
At $2,841 per household (6% below the U.S. average), households in the Petoskey area spend about $43.2M a year on home repairs, maintenance and insurance. Spread across 12 electricians, that is $3.6M per company, 70% below the U.S. figure of $12M. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade.
The official count of businesses with payroll classed as electrical contractors in the Petoskey area was 24 in 2023. That is one for every 633 households, against one for every 1,550 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as electrical contractors in the Petoskey area. Between 2020 and 2025, the population of the Petoskey area declined 1.0%, against +3.1% for the U.S.
How the Petoskey area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Petoskey area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 2.4 | 2.5 |
| Spending per listing | $3.6M | $11.5M | $12M |
| Households per official establishment | 633 | 2,080 | 1,550 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +9.2% |
| Population growth, 2020–2025 | −1.0% | +0.6% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,841 | $2,711 | $3,018 |
| Median household income | $78,112 | $72,875 | $80,734 |
| Groundwork market score | 24 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24
- Employees, 2023
- 140
- Annual payroll, 2023
- $9.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as electrical contractors in the Petoskey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Petoskey area
- Population, 2025 estimate
- 33,775−1.0% since 2020
- Households
- 15,190
- Median age
- 46.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 73
- Median household income
- $78,112
- Average household income
- $109,768
- Median home value
- $315,700
- Jobs located here
- 15,430
- Daytime population
- 36,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Petoskey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for electricians, numbered among those based in Michigan (a market based in another state is listed without a number), with the Petoskey area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Marinette, WI-MI | 61 | 6 | 2.0 | $12M | +0.3% | #74 of 295 |
| 1Sturgis, MI | 60 | 5 | 2.1 | $11.7M | +0.1% | #85 of 295 |
| 2Marquette, MI | 60 | 8 | 2.8 | $8.8M | +2.3% | #88 of 295 |
| 3Coldwater, MI | 60 | 5 | 3.0 | $8.4M | +2.5% | #89 of 295 |
| 4Adrian, MI | 55 | 12 | 3.1 | $8.4M | −1.6% | #121 of 295 |
| 5Holland, MI | 51 | 21 | 4.6 | $6.1M | +2.1% | #154 of 295 |
| 6Mount Pleasant, MI | 47 | 7 | 2.8 | $8.4M | +0.3% | #169 of 295 |
| 7Houghton, MI | 40 | 8 | 5.2 | $4.8M | +1.8% | #207 of 295 |
| 8Alma, MI | 38 | 5 | 3.4 | $7.3M | −1.1% | #218 of 295 |
| 9Owosso, MI | 35 | 12 | 4.3 | $5.9M | −0.4% | #240 of 295 |
| 10Petoskey, MI | 24 | 12 | 7.9 | $3.6M | −1.0% | #277 of 295 |
Other business types in the Petoskey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in the Petoskey, MI area?
The Petoskey area has 12 electricians on map listings as of September 2026. None of them are chain locations. The listings count electricians. Official counts show 24 businesses with payroll classed as electrical contractors in 2023.
How much do households in the Petoskey, MI area spend on home repairs, maintenance and insurance?
About $43.2M a year, or $2,841 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 12 electricians on map listings, it comes to $3.6M per company. The spending figure covers all home repairs, maintenance and insurance, not only electricians. It is estimated from the incomes of the 15,190 households in the Petoskey area and national spending patterns by income.
How does the Petoskey, MI area compare with the U.S. for electricians?
The Petoskey area has 7.9 electricians per 10,000 households, 3.2 times the U.S. rate of 2.5. Spending per company is $3.6M, 70% below the U.S. figure of $12M. At the national ratio of electricians to household spending, the Petoskey area would have about 4, against 12 on map listings. There is one business with payroll in the industry for every 633 households, against one for every 1,550 across the U.S.
How fast is the Petoskey, MI area growing?
Population estimates put the Petoskey area at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in the Petoskey area is $78,112 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Petoskey area scores 24 for electricians (low), #277 of 295 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Petoskey area. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in the Petoskey area
Screening a site or an acquisition in the Petoskey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.