Groundwork

Auto · Small-town market · Michigan

Auto repair shops in the Petoskey, MI area

The auto repair shops in the Petoskey, MI area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #290 of 538 scored small-town markets
#13 of 18 scored small-town markets based in Michigan

Listings
36
6 chain locations (17%)
Official establishments
23
−4.2% since 2019
Household spending a year
$16.8M
On vehicle maintenance and repairs · $1,106 a household
Spending per listing
$467K
5% above the U.S.
Listings per 10k households
23.7
10% above the U.S.
Population, 2025
33,775
−1.0% since 2020

See the auto repair shops around any address in the Petoskey area

The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 36 auto repair shops in the Petoskey area. Of those, 6 are chain locations, or 17%, against 16% across the U.S. That is 23.7 per 10,000 households, 10% above the U.S. rate of 21.5.

Household spending on vehicle maintenance and repairs in the Petoskey area comes to about $16.8M a year: $1,106 per household, 15% above the U.S. average. That is about $467K of household spending for each shop on map listings, 5% above the U.S. figure of $445K. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade.

The official count of businesses with payroll classed as mechanical, body and glass repair in the Petoskey area was 23 in 2023, down 4.2% from 2019. That is one for every 660 households, against one for every 955 across the U.S. Official counts also show 32 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $140K has gone to businesses classed as mechanical, body and glass repair in the Petoskey area.

Between 2020 and 2025, the population of the Petoskey area declined 1.0%, against +3.1% for the U.S. For auto repair shops, the Petoskey area has a Groundwork market score of 49 (lower middle): #290 of 538 scored small-town markets and #13 of 18 scored small-town markets based in Michigan.

How the Petoskey area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Auto repair shops in Petoskey, MI area compared with Michigan and the U.S.
MeasurePetoskey areaMichiganU.S.
Listings per 10k households23.719.921.5
Spending per listing$467K$512K$445K
Households per official establishment660960955
Official establishment growth, 2019–2023−4.2%+1.2%+2.1%
Population growth, 2020–2025−1.0%+0.6%+3.1%
Spending per household on vehicle maintenance and repairs$1,106$1,022$958
Median household income$78,112$72,875$80,734
Groundwork market score4956

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23−4.2% over the period
Employees, 2023
94
Annual payroll, 2023
$5.2M
One-person businesses, 2023
32Businesses with no payroll
Map listings, September 2026
366 chain locations
Listings at the U.S. rate for this spending
38The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$140K

SBA-backed loans to businesses classed as mechanical, body and glass repair in the Petoskey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Petoskey area

Population, 2025 estimate
33,775−1.0% since 2020
Households
15,190
Median age
46.1
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
468 sq. mi.
People per square mile
73
Median household income
$78,112
Average household income
$109,768
Median home value
$315,700
Jobs located here
15,430
Daytime population
36,226Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Petoskey area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.

Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.

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Auto repair shops across Michigan

Every Michigan market ranked →

The highest-scoring small-town markets in Michigan for auto repair shops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Petoskey area marked.

Top small-town markets in Michigan

Small-town markets in Michigan ranked for auto repair shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Big Rapids, MI713420.3$516K+4.7%#69 of 538
2Holland, MI679420.6$580K+2.1%#91 of 538
3Owosso, MI675921.0$525K−0.4%#93 of 538
Marinette, WI-MI655819.7$542K+0.3%#107 of 538
4Hillsdale, MI654324.1$452K0.0%#112 of 538
5Marquette, MI646021.2$482K+2.3%#121 of 538
6Adrian, MI628421.6$507K−1.6%#144 of 538
7Coldwater, MI613520.7$494K+2.5%#157 of 538
8Houghton, MI573120.1$508K+1.8%#191 of 538
9Alma, MI544027.1$399K−1.1%#235 of 538
13Petoskey, MI493623.7$467K−1.0%#290 of 538

Other business types in the Petoskey area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many auto repair shops are in the Petoskey, MI area?

The Petoskey area has 36 auto repair shops on map listings as of September 2026. 6 of them (17%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 23 businesses with payroll classed as mechanical, body and glass repair in 2023, down 4.2% from 2019. Another 32 one-person businesses have no payroll, by official counts.

How much do households in the Petoskey, MI area spend on vehicle maintenance and repairs?

About $16.8M a year, or $1,106 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 36 auto repair shops on map listings, it comes to $467K per shop. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops. It is estimated from the incomes of the 15,190 households in the Petoskey area and national spending patterns by income.

How does the Petoskey, MI area compare with the U.S. for auto repair shops?

The Petoskey area has 23.7 auto repair shops per 10,000 households, 10% above the U.S. rate of 21.5. Spending per shop is $467K, 5% above the U.S. figure of $445K. At the national ratio of auto repair shops to household spending, the Petoskey area would have about 38, against 36 on map listings. There is one business with payroll in the industry for every 660 households, against one for every 955 across the U.S. The official count fell 4.2% from 2019 to 2023, against +2.1% for the U.S.

How fast is the Petoskey, MI area growing?

Population estimates put the Petoskey area at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in the Petoskey area is $78,112 a year, 3% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Petoskey area scores 49 for auto repair shops (lower middle), #290 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Petoskey area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for auto repair shops · All 56 business types in the Petoskey area

Screening a site or an acquisition in the Petoskey area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.