Auto · Small-town market · Michigan
Collision repair and body shops in the Petoskey, MI area
The collision repair and body shops in the Petoskey, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $16.8M
- On vehicle maintenance and repairs · $1,106 a household
- Spending per listing
- $8.4M
- Too few listings to compare
- Listings per 10k households
- 1.3
- Too few listings to compare
- Population, 2025
- 33,775
- −1.0% since 2020
See the collision repair and body shops around any address in the Petoskey area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 collision repair and body shops in the Petoskey area. That is 1.3 per 10,000 households.
Household spending on vehicle maintenance and repairs in the Petoskey area comes to about $16.8M a year: $1,106 per household, 15% above the U.S. average. That works out to $8.4M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
The official count of businesses with payroll classed as automotive body, paint and interior repair in the Petoskey area was 5 in 2023. That is one for every 3,038 households, against one for every 3,689 across the U.S.
Between 2020 and 2025, the population of the Petoskey area declined 1.0%, against +3.1% for the U.S. With 2 collision repair and body shops on map listings, the Petoskey area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Petoskey area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Petoskey area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.3 | 2.9 | 3.1 |
| Spending per listing | $8.4M | $3.5M | $3.1M |
| Households per official establishment | 3,038 | 3,669 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −4.1% | −0.8% |
| Population growth, 2020–2025 | −1.0% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,106 | $1,022 | $958 |
| Median household income | $78,112 | $72,875 | $80,734 |
| Groundwork market score | Not scored | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 29
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Petoskey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Petoskey area
- Population, 2025 estimate
- 33,775−1.0% since 2020
- Households
- 15,190
- Median age
- 46.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 73
- Median household income
- $78,112
- Average household income
- $109,768
- Median home value
- $315,700
- Jobs located here
- 15,430
- Daytime population
- 36,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Petoskey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for collision repair and body shops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Petoskey area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Owosso, MI | 71 | 8 | 2.8 | $3.9M | −0.4% | #54 of 387 |
| 2Holland, MI | 64 | 15 | 3.3 | $3.6M | +2.1% | #93 of 387 |
| 3Marquette, MI | 63 | 8 | 2.8 | $3.6M | +2.3% | #98 of 387 |
| 4Sturgis, MI | 58 | 6 | 2.5 | $4.2M | +0.1% | #121 of 387 |
| 5Cadillac, MI | 53 | 8 | 4.1 | $2.5M | +2.0% | #163 of 387 |
| 6Adrian, MI | 49 | 15 | 3.9 | $2.8M | −1.6% | #195 of 387 |
| 7Big Rapids, MI | 48 | 8 | 4.8 | $2.2M | +4.7% | #211 of 387 |
| Marinette, WI-MI | 47 | 12 | 4.1 | $2.6M | +0.3% | #214 of 387 |
| 8Coldwater, MI | 46 | 7 | 4.1 | $2.5M | +2.5% | #226 of 387 |
| 9Alma, MI | 44 | 6 | 4.1 | $2.7M | −1.1% | #242 of 387 |
| Petoskey, MI | Not scored | 2 | 1.3 | $8.4M | −1.0% |
Other business types in the Petoskey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care50
- Auto repair shops49
- Collision repair and body shops
- Car washes and detailing30
- Tire shops
- Oil change and quick lube
- Gas stations41
- Insurance agencies24
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Petoskey, MI area?
There are 2 collision repair and body shops on map listings in the Petoskey area as of September 2026. The listings count collision repair and auto body shops. Official counts show 5 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in the Petoskey, MI area spend on vehicle maintenance and repairs?
About $16.8M a year, or $1,106 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 2 collision repair and body shops on map listings, it comes to $8.4M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 15,190 households in the Petoskey area and national spending patterns by income.
How does the Petoskey, MI area compare with the U.S. for collision repair and body shops?
The Petoskey area has 2 collision repair and body shops on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of collision repair and body shops to household spending, the Petoskey area would have about 5, against 2 on map listings. There is one business with payroll in the industry for every 3,038 households, against one for every 3,689 across the U.S.
How fast is the Petoskey, MI area growing?
Population estimates put the Petoskey area at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in the Petoskey area is $78,112 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Petoskey area has no market score for collision repair and body shops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Petoskey area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Petoskey area
Screening a site or an acquisition in the Petoskey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Petoskey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.