Fitness and classes · County · Iowa
Gyms and studios in Guthrie County, IA
Competitor counts, household spending and official business counts for gyms and studios in Guthrie County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #234 of 2,088 scored counties
#5 of 64 scored counties in Iowa
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.2M
- On memberships, classes and admissions · $919 a household
- Spending per listing
- $845K
- 28% above the U.S.
- Listings per 10k households
- 10.9
- 27% below the U.S.
- Population, 2025
- 10,782
- +1.6% since 2020
See the gyms and studios around any address in Guthrie County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 gyms and studios in Guthrie County. One of them (20%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 10.9, 27% below the U.S. rate of 14.9.
At $919 per household (7% below the U.S. average), households in Guthrie County spend about $4.2M a year on memberships, classes and admissions. That works out to $845K per location, 28% above the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Guthrie County: counts under 3 aren’t published.
Population estimates put the population change in Guthrie County from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). Guthrie County scores 71 (upper middle) on the Groundwork market score for gyms and studios, ranking #234 of 2,088 scored counties and #5 of 64 scored counties in Iowa. That puts it in the top quarter of counties.
How Guthrie County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Guthrie County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 14.8 | 14.9 |
| Spending per listing | $845K | $603K | $662K |
| Households per official establishment | n/a | 1,888 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +3.9% | +8.2% |
| Population growth, 2020–2025 | +1.6% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $919 | $890 | $983 |
| Median household income | $77,711 | $75,059 | $80,734 |
| Groundwork market score | 71 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Guthrie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Guthrie County
- Population, 2025 estimate
- 10,782+1.6% since 2020
- Households
- 4,600
- Median age
- 45.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.3
- Land area
- 591 sq. mi.
- People per square mile
- 18
- Median household income
- $77,711+27.1% vs. 2015–2019, before inflation
- Average household income
- $100,744
- Median home value
- $180,100
- Jobs located here
- 3,087
- Daytime population
- 9,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Guthrie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for gyms and studios, numbered among those based in Iowa, with Guthrie County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 83 | 27 | 13.1 | $805K | +9.0% | #42 of 2,088 |
| 2Benton County, IA | 79 | 9 | 8.8 | $1.1M | +1.8% | #79 of 2,088 |
| 3Buchanan County, IA | 73 | 6 | 7.3 | $1.1M | +1.3% | #173 of 2,088 |
| 4Dallas County, IA | 73 | 59 | 13.9 | $922K | +17.8% | #183 of 2,088 |
| 5Guthrie County, IA | 71 | 5 | 10.9 | $845K | +1.6% | #234 of 2,088 |
| 6Madison County, IA | 70 | 8 | 11.9 | $829K | +3.8% | #251 of 2,088 |
| 7Cedar County, IA | 69 | 6 | 7.9 | $1.1M | −0.7% | #267 of 2,088 |
| 8Allamakee County, IA | 68 | 5 | 8.4 | $935K | +1.2% | #303 of 2,088 |
| 9Harrison County, IA | 68 | 6 | 9.9 | $892K | +0.4% | #308 of 2,088 |
| 10Marshall County, IA | 65 | 11 | 7.1 | $1.1M | −0.5% | #395 of 2,088 |
Other business types in Guthrie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes71
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Guthrie County, IA?
There are 5 gyms and studios on map listings in Guthrie County as of September 2026. One of them (20%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Guthrie County: counts under 3 are left out.
How much do households in Guthrie County, IA spend on memberships, classes and admissions?
About $4.2M a year, or $919 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 5 gyms and studios on map listings, it comes to $845K per location. It is estimated from the incomes of the 4,600 households in Guthrie County and national spending patterns by income.
How does Guthrie County, IA compare with the U.S. for gyms and studios?
Guthrie County has 10.9 gyms and studios per 10,000 households, 27% below the U.S. rate of 14.9. Spending per location is $845K, 28% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Guthrie County would have about 6, against 5 on map listings.
How fast is Guthrie County, IA growing?
Population estimates put Guthrie County at 10,782 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 4,600 households. Median household income in Guthrie County is $77,711, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Guthrie County scores 71 for gyms and studios (upper middle), #234 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Guthrie County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Guthrie County
Screening a site or an acquisition in Guthrie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.