Fitness and classes · County · California
Gyms and studios in San Benito County, CA
How San Benito County, CA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #86 of 2,088 scored counties
#6 of 55 scored counties in California
- Listings
- 25
- 3 chain locations (12%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $32.1M
- On memberships, classes and admissions · $1,563 a household
- Spending per listing
- $1.3M
- 94% above the U.S.
- Listings per 10k households
- 12.2
- 18% below the U.S.
- Population, 2025
- 70,082
- +8.6% since 2020
See the gyms and studios around any address in San Benito County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
San Benito County scores 78 (high) on the Groundwork market score for gyms and studios, ranking #86 of 2,088 scored counties and #6 of 55 scored counties in California. That puts it in the top 10% of counties for gyms and studios.
Households in San Benito County spend about $32.1M a year on memberships, classes and admissions, or $1,563 per household, 59% above the U.S. average. That works out to $1.3M per location, 94% above the U.S. figure of $662K.
There are 25 gyms and studios on map listings in San Benito County as of September 2026. Of those, 3 are chain locations, or 12%, against 20% across the U.S. That is 12.2 per 10,000 households, 18% below the U.S. rate of 14.9.
In 2023, official counts showed 13 businesses with payroll in San Benito County classed as fitness centers and recreation instruction. That is one for every 1,582 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as fitness centers and recreation instruction in San Benito County. Population estimates put the population change in San Benito County from 2020 to 2025 at +8.6%, faster than the U.S. (+3.1%).
How San Benito County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Benito County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.2 | 17.1 | 14.9 |
| Spending per listing | $1.3M | $837K | $662K |
| Households per official establishment | 1,582 | 1,281 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +8.2% |
| Population growth, 2020–2025 | +8.6% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,563 | $1,435 | $983 |
| Median household income | $114,394 | $99,122 | $80,734 |
| Groundwork market score | 78 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 13
- Employees, 2023
- 151
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 253 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in San Benito County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Benito County
- Population, 2025 estimate
- 70,082+8.6% since 2020
- Households
- 20,561
- Median age
- 36.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.5
- Land area
- 1,389 sq. mi.
- People per square mile
- 48
- Median household income
- $114,394+31.6% vs. 2015–2019, before inflation
- Average household income
- $143,684
- Median home value
- $793,400
- Jobs located here
- 17,302
- Daytime population
- 57,797Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Benito County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across California
Every California market ranked →The highest-scoring counties in California for gyms and studios, numbered among those based in California, with San Benito County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 92 | 20 | 7.0 | $1.4M | +8.2% | #7 of 2,088 |
| 2Madera County, CA | 84 | 50 | 11.0 | $952K | +7.4% | #35 of 2,088 |
| 3Calaveras County, CA | 82 | 26 | 14.1 | $823K | +2.8% | #54 of 2,088 |
| 4San Joaquin County, CA | 80 | 328 | 13.4 | $942K | +5.5% | #71 of 2,088 |
| 5Amador County, CA | 79 | 24 | 14.9 | $755K | +3.2% | #84 of 2,088 |
| 6San Benito County, CA | 78 | 25 | 12.2 | $1.3M | +8.6% | #86 of 2,088 |
| 7Merced County, CA | 78 | 98 | 11.4 | $796K | +5.1% | #97 of 2,088 |
| 8Colusa County, CA | 77 | 5 | 6.7 | $1.5M | −0.1% | #100 of 2,088 |
| 9Tulare County, CA | 77 | 147 | 10.3 | $950K | +2.4% | #107 of 2,088 |
| 10Tehama County, CA | 76 | 20 | 8.1 | $1.1M | −1.7% | #124 of 2,088 |
Other business types in San Benito County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes78
- Gyms84
- Yoga, Pilates and fitness studios78
- Martial arts and dance studios77
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in San Benito County, CA?
As of September 2026, map listings count 25 gyms and studios in San Benito County. 3 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 13 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in San Benito County, CA spend on memberships, classes and admissions?
About $32.1M a year, or $1,563 per household. That is 59% above the U.S. average (an index of 159, where 100 is the U.S. average). Spread across the 25 gyms and studios on map listings, it comes to $1.3M per location. It is estimated from the incomes of the 20,561 households in San Benito County and national spending patterns by income.
How does San Benito County, CA compare with the U.S. for gyms and studios?
San Benito County has 12.2 gyms and studios per 10,000 households, 18% below the U.S. rate of 14.9. Spending per location is $1.3M, 94% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, San Benito County would have about 49, against 25 on map listings. There is one business with payroll in the industry for every 1,582 households, against one for every 1,641 across the U.S.
How fast is San Benito County, CA growing?
Population estimates put San Benito County at 70,082 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 20,561 households. The median household income in San Benito County is $114,394 a year, 42% above the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Benito County scores 78 for gyms and studios (high), #86 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Benito County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in San Benito County
Screening a site or an acquisition in San Benito County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.