Groundwork

Pets · County · Georgia

Pet businesses in Whitfield County, GA

Competitor counts, household spending and official business counts for pet businesses in Whitfield County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #479 of 2,200 scored counties
#42 of 106 scored counties in Georgia

Listings
36
11 chain locations (31%)
Official establishments
17
Businesses with payroll, 2023
Household spending a year
$30.1M
On pets · $818 a household
Spending per listing
$837K
5% below the U.S.
Listings per 10k households
9.8
6% below the U.S.
Population, 2025
106,212
+3.3% since 2020

See the pet businesses around any address in Whitfield County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 36 pet businesses in Whitfield County. Chain locations make up 31% of them, against 17% across the U.S. Per 10,000 households, that is 9.8, 6% below the U.S. rate of 10.4.

At $818 per household (10% below the U.S. average), households in Whitfield County spend about $30.1M a year on pets. That is about $837K of household spending for each business on map listings, 5% below the U.S. figure of $878K.

Official counts show 17 businesses with payroll classed as pet care, veterinarians and pet stores in Whitfield County in 2023. That is one for every 2,167 households, against one for every 1,852 across the U.S. Official counts also show 27 one-person businesses without payroll.

Population estimates show Whitfield County grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). Whitfield County scores 65 (upper middle) on the Groundwork market score for pet businesses, ranking #479 of 2,200 scored counties and #42 of 106 scored counties in Georgia. That puts it in the top quarter of counties.

How Whitfield County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Whitfield County, GA compared with Georgia and the U.S.
MeasureWhitfield CountyGeorgiaU.S.
Listings per 10k households9.89.810.4
Spending per listing$837K$951K$878K
Households per official establishment2,1671,9751,852
Official establishment growth, 2019–2023n/a+14.0%+11.4%
Population growth, 2020–2025+3.3%+5.3%+3.1%
Spending per household on pets$818$936$909
Median household income$67,070$77,353$80,734
Groundwork market score6571

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15 → 17
Employees, 2023
267
Annual payroll, 2023
$10.9M
One-person businesses, 2023
27Businesses with no payroll
Map listings, September 2026
3611 chain locations
Listings at the U.S. rate for this spending
34The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Whitfield County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Whitfield County

Population, 2025 estimate
106,212+3.3% since 2020
Households
36,834
Median age
37.1
Homes lived in by their owners
67%
Vehicles per household
2.0
Land area
290 sq. mi.
People per square mile
357
Median household income
$67,070+37.9% vs. 2015–2019, before inflation
Average household income
$87,834
Median home value
$218,000
Jobs located here
59,533
Daytime population
114,456Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Whitfield County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for pet businesses, numbered among those based in Georgia, with Whitfield County marked.

Top counties in Georgia

Counties in Georgia ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Paulding County, GA91477.8$1.3M+12.7%#3 of 2,200
2Pike County, GA9068.9$1.1M+10.5%#7 of 2,200
3Henry County, GA88667.6$1.2M+9.5%#11 of 2,200
4Douglas County, GA87377.1$1.3M+6.6%#13 of 2,200
5Newton County, GA87297.0$1.3M+11.2%#14 of 2,200
6Haralson County, GA85108.5$1M+10.0%#28 of 2,200
7Effingham County, GA852510.3$945K+14.1%#31 of 2,200
8Harris County, GA831713.0$808K+6.8%#44 of 2,200
9Lee County, GA82108.1$1.2M+2.9%#50 of 2,200
10Houston County, GA82599.2$988K+8.5%#53 of 2,200
42Whitfield County, GA65369.8$837K+3.3%#479 of 2,200

Other business types in Whitfield County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Whitfield County, GA?

There are 36 pet businesses on map listings in Whitfield County as of September 2026. 11 of them (31%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 17 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 27 one-person businesses have no payroll, by official counts.

How much do households in Whitfield County, GA spend on pets?

About $30.1M a year, or $818 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 36 pet businesses on map listings, it comes to $837K per business. It is estimated from the incomes of the 36,834 households in Whitfield County and national spending patterns by income.

How does Whitfield County, GA compare with the U.S. for pet businesses?

Whitfield County has 9.8 pet businesses per 10,000 households, 6% below the U.S. rate of 10.4. Spending per business is $837K, 5% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Whitfield County would have about 34, against 36 on map listings. There is one business with payroll in the industry for every 2,167 households, against one for every 1,852 across the U.S.

How fast is Whitfield County, GA growing?

Population estimates put Whitfield County at 106,212 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 36,834 households. The median household income in Whitfield County is $67,070 a year, 17% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Whitfield County scores 65 for pet businesses (upper middle), #479 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Whitfield County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Whitfield County

Screening a site or an acquisition in Whitfield County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.