Beauty and personal care · County · Georgia
Nail salons in White County, GA
The nail salons in White County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #563 of 1,328 scored counties
#14 of 77 scored counties in Georgia
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.1M
- On personal care products and services · $853 a household
- Spending per listing
- $1.8M
- 9% above the U.S.
- Listings per 10k households
- 4.7
- 22% below the U.S.
- Population, 2025
- 29,802
- +6.0% since 2020
See the nail salons around any address in White County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 nail salons in White County. Of those, 2 are chain locations, or 40%, against 27% across the U.S. That is 4.7 per 10,000 households, 22% below the U.S. rate of 6.0.
Households in White County spend about $9.1M a year on personal care products and services, or $853 per household, 15% below the U.S. average. That works out to $1.8M per salon, 9% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in White County: counts under 3 aren’t published. Official counts list 9 one-person businesses without payroll.
Between 2020 and 2025, the population of White County grew 6.0%, faster than the U.S. (+3.1%). White County scores 54 (upper middle) on the Groundwork market score for nail salons, ranking #563 of 1,328 scored counties and #14 of 77 scored counties in Georgia.
How White County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | White County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 7.4 | 6.0 |
| Spending per listing | $1.8M | $1.3M | $1.7M |
| Households per official establishment | n/a | 4,810 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +39.5% | +23.2% |
| Population growth, 2020–2025 | +6.0% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $853 | $926 | $1,005 |
| Median household income | $70,666 | $77,353 | $80,734 |
| Groundwork market score | 54 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in White County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in White County
- Population, 2025 estimate
- 29,802+6.0% since 2020
- Households
- 10,729
- Median age
- 44.4
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 241 sq. mi.
- People per square mile
- 120
- Median household income
- $70,666+34.6% vs. 2015–2019, before inflation
- Average household income
- $92,243
- Median home value
- $278,900
- Jobs located here
- 9,604
- Daytime population
- 25,781Residents who don’t work, plus everyone whose job is here
Looking at a specific site in White County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for nail salons, numbered among those based in Georgia, with White County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walton County, GA | 78 | 13 | 3.6 | $2.6M | +16.0% | #60 of 1,328 |
| 2Oconee County, GA | 75 | 9 | 6.0 | $1.9M | +6.9% | #94 of 1,328 |
| 3Effingham County, GA | 72 | 11 | 4.5 | $2.1M | +14.1% | #123 of 1,328 |
| 4Coweta County, GA | 72 | 32 | 5.7 | $1.8M | +9.2% | #126 of 1,328 |
| 5Pickens County, GA | 69 | 6 | 4.5 | $2.1M | +11.4% | #180 of 1,328 |
| 6Gilmer County, GA | 64 | 5 | 3.8 | $2.2M | +7.9% | #299 of 1,328 |
| 7Newton County, GA | 64 | 20 | 4.9 | $1.8M | +11.2% | #304 of 1,328 |
| 8Bryan County, GA | 64 | 11 | 6.6 | $1.6M | +15.6% | #309 of 1,328 |
| 9Walker County, GA | 61 | 8 | 3.0 | $2.6M | +3.7% | #362 of 1,328 |
| 10Barrow County, GA | 59 | 15 | 4.9 | $1.9M | +18.7% | #431 of 1,328 |
| 14White County, GA | 54 | 5 | 4.7 | $1.8M | +6.0% | #563 of 1,328 |
Other business types in White County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons48
- Barbershops
- Nail salons54
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in White County, GA?
White County has 5 nail salons on map listings as of September 2026. 2 of them (40%) are chain locations. The listings count nail salons. No official count is published for nail salons in White County: counts under 3 are left out. Official counts also show 9 one-person businesses without payroll.
How much do households in White County, GA spend on personal care products and services?
About $9.1M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 5 nail salons on map listings, it comes to $1.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 10,729 households in White County and national spending patterns by income.
How does White County, GA compare with the U.S. for nail salons?
White County has 4.7 nail salons per 10,000 households, 22% below the U.S. rate of 6.0. Spending per salon is $1.8M, 9% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, White County would have about 6, against 5 on map listings.
How fast is White County, GA growing?
Population estimates put White County at 29,802 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 10,729 households. The median household income in White County is $70,666 a year, 12% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. White County scores 54 for nail salons (upper middle), #563 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in White County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in White County
Screening a site or an acquisition in White County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.