Real estate · Metro area · North Carolina
Home inspectors in the Winston-Salem, NC metro area
The home inspectors in the Winston-Salem, NC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #25 of 243 scored metro areas
#2 of 9 scored metro areas based in North Carolina
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $4.1B
- On rent and homeowner costs · $14,498 a household
- Housing spending per listing (U.S. = 100)
- 141
- 41% above the U.S.
- Listings per 10k households
- 0.4
- 33% below the U.S.
- Population, 2025
- 712,206
- +5.3% since 2020
See the home inspectors around any address in the Winston-Salem metro area
The site report maps the home inspectors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Winston-Salem metro area spend about $4.1B a year on rent and homeowner costs, or $14,498 per household, 13% below the U.S. average. Housing spending per business is 41% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money home inspectors take in.
The Winston-Salem metro area has 11 home inspectors on map listings as of September 2026. None of them are chain locations, against 3% across the U.S. That is 0.4 per 10,000 households, 33% below the U.S. rate of 0.6.
The official count of businesses with payroll classed as building inspection services in the Winston-Salem metro area was 12 in 2023. That is one for every 23,466 households, against one for every 17,237 across the U.S.
Between 2020 and 2025, the population of the Winston-Salem metro area grew 5.3%, faster than the U.S. (+3.1%). The Winston-Salem metro area scores 71 (upper middle) on the Groundwork market score for home inspectors, ranking #25 of 243 scored metro areas and #2 of 9 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.
How the Winston-Salem metro area compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Winston-Salem metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.4 | 0.6 | 0.6 |
| Housing spending per listing (U.S. = 100) | 141 | 102 | 100 |
| Households per official establishment | 23,466 | 14,133 | 17,237 |
| Official establishment growth, 2019–2023 | n/a | +13.5% | +6.5% |
| Population growth, 2020–2025 | +5.3% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $14,498 | $15,139 | $16,661 |
| Median household income | $65,975 | $72,388 | $80,734 |
| Groundwork market score | 71 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 26
- Annual payroll, 2023
- $814K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as building inspection services in the Winston-Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winston-Salem metro area
- Population, 2025 estimate
- 712,206+5.3% since 2020
- Households
- 281,596
- Median age
- 41.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,009 sq. mi.
- People per square mile
- 343
- Median household income
- $65,975+29.9% vs. 2015–2019, before inflation
- Average household income
- $90,215
- Median home value
- $233,300
- Jobs located here
- 278,334
- Daytime population
- 663,457Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winston-Salem metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home inspectors on map listings by name and distance.
Or open the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome inspectors across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for home inspectors, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Winston-Salem metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 79 | 6 | 0.2 | 257 | +7.5% | #6 of 243 |
| 2Winston-Salem, NC | 71 | 11 | 0.4 | 141 | +5.3% | #25 of 243 |
| 3Greensboro-High Point, NC | 58 | 13 | 0.4 | 134 | +4.1% | #72 of 243 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 56 | 44 | 0.6 | 97 | +0.9% | #84 of 243 |
| 4Raleigh-Cary, NC | 56 | 43 | 0.7 | 88 | +12.6% | #86 of 243 |
| 5Charlotte-Concord-Gastonia, NC-SC | 53 | 78 | 0.7 | 85 | +10.1% | #111 of 243 |
| 6Jacksonville, NC | 48 | 5 | 0.7 | 82 | +6.0% | #136 of 243 |
| 7Wilmington, NC | 43 | 18 | 0.9 | 65 | +15.9% | #160 of 243 |
| 8Fayetteville, NC | 36 | 12 | 0.8 | 66 | +1.6% | #184 of 243 |
| 9Asheville, NC | 29 | 16 | 1.0 | 58 | +3.6% | #220 of 243 |
Other business types in the Winston-Salem metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate63
- Real estate agents and brokers57
- Property management65
- Mortgage brokers and lenders77
- Home inspectors71
Funeral services
Questions
How many home inspectors are in the Winston-Salem, NC metro area?
Map listings as of September 2026 show 11 home inspectors in the Winston-Salem metro area. None of them are chain locations. The listings count home inspectors. Official counts show 12 businesses with payroll classed as building inspection services in 2023.
How much do households in the Winston-Salem, NC metro area spend on rent and homeowner costs?
About $4.1B a year, or $14,498 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 11 home inspectors on map listings, housing spending per business is 41% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money home inspectors take in. It is estimated from the incomes of the 281,596 households in the Winston-Salem metro area and national spending patterns by income.
How does the Winston-Salem, NC metro area compare with the U.S. for home inspectors?
The Winston-Salem metro area has 0.4 home inspectors per 10,000 households, 33% below the U.S. rate of 0.6. The index of housing spending per business is 141, where 100 is the U.S. At the U.S. ratio of home inspectors to household spending, the Winston-Salem metro area would have about 16, against 11 on map listings. There is one business with payroll in the industry for every 23,466 households, against one for every 17,237 across the U.S.
How fast is the Winston-Salem, NC metro area growing?
Population estimates put the Winston-Salem metro area at 712,206 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 281,596 households. The median household income in the Winston-Salem metro area is $65,975 a year, 18% below the U.S. median of $80,734. That rose 29.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winston-Salem metro area scores 71 for home inspectors (upper middle), #25 of 243 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winston-Salem metro area. It maps the home inspectors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home inspectors · All 56 business types in the Winston-Salem metro area
Screening a site or an acquisition in the Winston-Salem metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.