Groundwork

Groceries and convenience · Metro area · North Carolina

Grocery stores in the Durham-Chapel Hill, NC metro area

Competitor counts, household spending and official business counts for grocery stores in the Durham-Chapel Hill, NC metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #109 of 387 scored metro areas
#1 of 15 scored metro areas based in North Carolina

Listings
159
75 chain locations (47%)
Official establishments
97
+5.4% since 2019
Household spending a year
$1.6B
On groceries · $6,370 a household
Spending per listing
$9.9M
7% above the U.S.
Listings per 10k households
6.4
6% below the U.S.
Population, 2025
625,485
+7.5% since 2020

See the grocery stores around any address in the Durham-Chapel Hill metro area

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 159 grocery stores in the Durham-Chapel Hill metro area. 75 of them (47%) are chain locations, against 37% across the U.S. That is 6.4 per 10,000 households, 6% below the U.S. rate of 6.8.

At $6,370 per household (in line with the U.S. average), households in the Durham-Chapel Hill metro area spend about $1.6B a year on groceries. That works out to $9.9M per store, 7% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.

The official count of businesses with payroll classed as supermarkets and grocery stores in the Durham-Chapel Hill metro area was 97 in 2023, up 5.4% from 2019. That is one for every 2,559 households, against one for every 2,053 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as supermarkets and grocery stores in the Durham-Chapel Hill metro area.

Population estimates put the population change in the Durham-Chapel Hill metro area from 2020 to 2025 at +7.5%, faster than the U.S. (+3.1%). The Groundwork market score for grocery stores in the Durham-Chapel Hill metro area is 62 (upper middle), #109 of 387 scored metro areas and #1 of 15 scored metro areas based in North Carolina.

How the Durham-Chapel Hill metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Durham-Chapel Hill, NC metro area compared with North Carolina and the U.S.
MeasureDurham-Chapel Hill metro areaNorth CarolinaU.S.
Listings per 10k households6.47.46.8
Spending per listing$9.9M$8.1M$9.3M
Households per official establishment2,5592,1342,053
Official establishment growth, 2019–2023+5.4%+3.5%0.0%
Population growth, 2020–2025+7.5%+7.2%+3.1%
Spending per household on groceries$6,370$6,016$6,319
Median household income$83,500$72,388$80,734
Groundwork market score6243

Official counts and lending

Businesses

Official establishments, 2019 to 2023
97+5.4% over the period
Employees, 2023
5,263
Annual payroll, 2023
$147.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15975 chain locations
Listings at the U.S. rate for this spending
170The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$100K

SBA-backed loans to businesses classed as supermarkets and grocery stores in the Durham-Chapel Hill metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Durham-Chapel Hill metro area

Population, 2025 estimate
625,485+7.5% since 2020
Households
248,256
Median age
39.9
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
1,759 sq. mi.
People per square mile
342
Median household income
$83,500
Average household income
$120,978
Median home value
$396,100
Jobs located here
363,261
Daytime population
696,157Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Durham-Chapel Hill metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery stores across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for grocery stores, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Durham-Chapel Hill metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Durham-Chapel Hill, NC621596.4$9.9M+7.5%#109 of 387
2Raleigh-Cary, NC603846.7$10M+12.6%#128 of 387
3Charlotte-Concord-Gastonia, NC-SC587166.7$9.5M+10.1%#140 of 387
4Jacksonville, NC57445.8$9.9M+6.0%#147 of 387
5Pinehurst-Southern Pines, NC56286.4$9.8M+10.3%#155 of 387
Virginia Beach-Chesapeake-Norfolk, VA-NC544226.0$10.5M+0.9%#175 of 387
6Wilmington, NC511346.7$9.1M+15.9%#201 of 387
7Burlington, NC39476.7$8.6M+8.5%#267 of 387
8Hickory-Lenoir-Morganton, NC341016.8$8.4M+3.2%#302 of 387
9Greenville, NC33537.1$7.9M+5.4%#307 of 387

Other business types in the Durham-Chapel Hill metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in the Durham-Chapel Hill, NC metro area?

The Durham-Chapel Hill metro area has 159 grocery stores on map listings as of September 2026. 75 of them (47%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 97 businesses with payroll classed as supermarkets and grocery stores in 2023, up 5.4% from 2019.

How much do households in the Durham-Chapel Hill, NC metro area spend on groceries?

About $1.6B a year, or $6,370 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 159 grocery stores on map listings, it comes to $9.9M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 248,256 households in the Durham-Chapel Hill metro area and national spending patterns by income.

How does the Durham-Chapel Hill, NC metro area compare with the U.S. for grocery stores?

The Durham-Chapel Hill metro area has 6.4 grocery stores per 10,000 households, 6% below the U.S. rate of 6.8. Spending per store is $9.9M, 7% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Durham-Chapel Hill metro area would have about 170, against 159 on map listings. There is one business with payroll in the industry for every 2,559 households, against one for every 2,053 across the U.S. The official count rose 5.4% from 2019 to 2023, against 0.0% for the U.S.

How fast is the Durham-Chapel Hill, NC metro area growing?

Population estimates put the Durham-Chapel Hill metro area at 625,485 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 248,256 households. Median household income in the Durham-Chapel Hill metro area is $83,500, 3% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Durham-Chapel Hill metro area scores 62 for grocery stores (upper middle), #109 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Durham-Chapel Hill metro area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in the Durham-Chapel Hill metro area

Screening a site or an acquisition in the Durham-Chapel Hill metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.