Health care · Small-town market · North Carolina
Optometrists and eye clinics in the Kill Devil Hills, NC area
Competitor counts, household spending and official business counts for optometrists and eye clinics in the Kill Devil Hills, NC area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #64 of 400 scored small-town markets
#2 of 18 scored small-town markets based in North Carolina
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.7M
- On medical and dental services · $1,227 a household
- Spending per listing
- $3.4M
- 10% above the U.S.
- Listings per 10k households
- 3.6
- 12% below the U.S.
- Population, 2025
- 38,245
- +3.3% since 2020
See the optometrists and eye clinics around any address in the Kill Devil Hills area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kill Devil Hills area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 6 optometrists and eye clinics in the Kill Devil Hills area. Chain locations make up 33% of them, against 20% across the U.S. Per 10,000 households, that is 3.6, 12% below the U.S. rate of 4.1.
Households in the Kill Devil Hills area spend about $20.7M a year on medical and dental services, or $1,227 per household, 5% below the U.S. average. Spread across 6 optometrists and eye clinics, that is $3.4M per practice, 10% above the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
There is no official count of businesses with payroll classed as offices of optometrists in the Kill Devil Hills area: counts under 3 aren’t published.
Population estimates show the Kill Devil Hills area grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). For optometrists and eye clinics, the Kill Devil Hills area has a Groundwork market score of 69 (upper middle): #64 of 400 scored small-town markets and #2 of 18 scored small-town markets based in North Carolina. That puts it in the top quarter of small-town markets.
How the Kill Devil Hills area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kill Devil Hills area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 3.6 | 4.1 |
| Spending per listing | $3.4M | $3.1M | $3.1M |
| Households per official establishment | n/a | 6,479 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | −0.3% | +0.2% |
| Population growth, 2020–2025 | +3.3% | +7.2% | +3.1% |
| Spending per household on medical and dental services | $1,227 | $1,116 | $1,288 |
| Median household income | $88,994 | $72,388 | $80,734 |
| Groundwork market score | 69 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Kill Devil Hills area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kill Devil Hills area
- Population, 2025 estimate
- 38,245+3.3% since 2020
- Households
- 16,836
- Median age
- 49.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 383 sq. mi.
- People per square mile
- 99
- Median household income
- $88,994+49.9% vs. 2015–2019, before inflation
- Average household income
- $129,955
- Median home value
- $460,400
- Jobs located here
- 17,198
- Daytime population
- 38,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kill Devil Hills area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Kill Devil Hills area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for optometrists and eye clinics, numbered among those based in North Carolina, with the Kill Devil Hills area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 81 | 13 | 2.6 | $4.1M | +12.3% | #16 of 400 |
| 2Kill Devil Hills, NC | 69 | 6 | 3.6 | $3.4M | +3.3% | #64 of 400 |
| 3Shelby-Kings Mountain, NC | 67 | 11 | 2.8 | $3.5M | +3.4% | #75 of 400 |
| 4New Bern, NC | 65 | 18 | 3.4 | $3M | +3.6% | #85 of 400 |
| 5Waynesville, NC | 63 | 9 | 3.3 | $3.1M | +1.9% | #104 of 400 |
| 6Wilson, NC | 62 | 7 | 2.1 | $4.6M | +1.7% | #107 of 400 |
| 7Albemarle, NC | 57 | 9 | 3.6 | $2.9M | +9.8% | #146 of 400 |
| 8Lumberton, NC | 55 | 11 | 2.6 | $3.4M | +3.4% | #161 of 400 |
| 9Morehead City, NC | 54 | 12 | 3.8 | $2.9M | +4.1% | #170 of 400 |
| 10North Wilkesboro, NC | 53 | 7 | 2.6 | $3.6M | +0.6% | #179 of 400 |
Other business types in the Kill Devil Hills area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics37
- Dentists and orthodontists43
- Primary care and pediatrics45
- Urgent care and walk-in clinics
- Chiropractors67
- Physical therapy49
- Optometrists and eye care69
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Kill Devil Hills, NC area?
The Kill Devil Hills area has 6 optometrists and eye clinics on map listings as of September 2026. 2 of them (33%) are chain locations. The listings count optometrists and eye clinics. No official count is published for offices of optometrists in the Kill Devil Hills area: counts under 3 are left out.
How much do households in the Kill Devil Hills, NC area spend on medical and dental services?
About $20.7M a year, or $1,227 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 6 optometrists and eye clinics on map listings, it comes to $3.4M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 16,836 households in the Kill Devil Hills area and national spending patterns by income.
How does the Kill Devil Hills, NC area compare with the U.S. for optometrists and eye clinics?
The Kill Devil Hills area has 3.6 optometrists and eye clinics per 10,000 households, 12% below the U.S. rate of 4.1. Spending per practice is $3.4M, 10% above the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Kill Devil Hills area would have about 7, against 6 on map listings.
How fast is the Kill Devil Hills, NC area growing?
Population estimates put the Kill Devil Hills area at 38,245 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 16,836 households. The median household income in the Kill Devil Hills area is $88,994 a year, 10% above the U.S. median of $80,734. That rose 49.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kill Devil Hills area scores 69 for optometrists and eye clinics (upper middle), #64 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kill Devil Hills area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Kill Devil Hills area
Screening a site or an acquisition in the Kill Devil Hills area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kill Devil Hills area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.