Health care · Metro area · Nebraska
Optometrists and eye clinics in the Lincoln, NE metro area
How the Lincoln, NE metro area compares with other metro areas and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #232 of 386 scored metro areas
#2 of 3 scored metro areas based in Nebraska
- Listings
- 64
- 13 chain locations (20%)
- Official establishments
- 35
- +54.6% since 2019
- Household spending a year
- $199.3M
- On medical and dental services · $1,415 a household
- Spending per listing
- $3.1M
- In line with the U.S.
- Listings per 10k households
- 4.5
- 10% above the U.S.
- Population, 2025
- 352,081
- +3.3% since 2020
See the optometrists and eye clinics around any address in the Lincoln metro area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 64 optometrists and eye clinics in the Lincoln metro area. 13 of them (20%) are chain locations, against 20% across the U.S. That is 4.5 per 10,000 households, 10% above the U.S. rate of 4.1.
Household spending on medical and dental services in the Lincoln metro area comes to about $199.3M a year: $1,415 per household, 10% above the U.S. average. That is about $3.1M of household spending for each practice on map listings, in line with the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
In 2023, official counts showed 35 businesses with payroll in the Lincoln metro area classed as offices of optometrists, up 54.6% from 2019. That is one for every 4,026 households, against one for every 5,742 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $415K has gone to businesses classed as offices of optometrists in the Lincoln metro area.
Population estimates put the population change in the Lincoln metro area from 2020 to 2025 at +3.3%, in step with the U.S. (+3.1%). The Groundwork market score for optometrists and eye clinics in the Lincoln metro area is 47 (lower middle), #232 of 386 scored metro areas and #2 of 3 scored metro areas based in Nebraska.
How the Lincoln metro area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln metro area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 4.0 | 4.1 |
| Spending per listing | $3.1M | $3.5M | $3.1M |
| Households per official establishment | 4,026 | 3,989 | 5,742 |
| Official establishment growth, 2019–2023 | +54.6% | +8.1% | +0.2% |
| Population growth, 2020–2025 | +3.3% | +2.8% | +3.1% |
| Spending per household on medical and dental services | $1,415 | $1,432 | $1,288 |
| Median household income | $75,049 | $76,475 | $80,734 |
| Groundwork market score | 47 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35+54.6% over the period
- Employees, 2023
- 243
- Annual payroll, 2023
- $13.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6413 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $415K
SBA-backed loans to businesses classed as offices of optometrists in the Lincoln metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lincoln metro area
- Population, 2025 estimate
- 352,081+3.3% since 2020
- Households
- 140,914
- Median age
- 36.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 1,409 sq. mi.
- People per square mile
- 244
- Median household income
- $75,049+23.0% vs. 2015–2019, before inflation
- Average household income
- $99,431
- Median home value
- $273,500
- Jobs located here
- 186,541
- Daytime population
- 361,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lincoln metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Nebraska
Every Nebraska market ranked →The highest-scoring metro areas in Nebraska for optometrists and eye clinics, numbered among those based in Nebraska (a market based in another state is listed without a number), with the Lincoln metro area marked.
Top metro areas in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 69 | 148 | 3.8 | $4M | +4.2% | #55 of 386 |
| 2Lincoln, NE | 47 | 64 | 4.5 | $3.1M | +3.3% | #232 of 386 |
| Sioux City, IA-NE-SD | 37 | 26 | 4.7 | $3M | +1.0% | #298 of 386 |
| 3Grand Island, NE | 32 | 17 | 5.6 | $2.4M | +1.5% | #324 of 386 |
Other business types in the Lincoln metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics61
- Dentists and orthodontists54
- Primary care and pediatrics75
- Urgent care and walk-in clinics70
- Chiropractors33
- Physical therapy44
- Optometrists and eye care47
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Lincoln, NE metro area?
There are 64 optometrists and eye clinics on map listings in the Lincoln metro area as of September 2026. 13 of them (20%) are chain locations. The listings count optometrists and eye clinics. Official counts show 35 businesses with payroll classed as offices of optometrists in 2023, up 54.6% from 2019.
How much do households in the Lincoln, NE metro area spend on medical and dental services?
About $199.3M a year, or $1,415 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 64 optometrists and eye clinics on map listings, it comes to $3.1M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 140,914 households in the Lincoln metro area and national spending patterns by income.
How does the Lincoln, NE metro area compare with the U.S. for optometrists and eye clinics?
The Lincoln metro area has 4.5 optometrists and eye clinics per 10,000 households, 10% above the U.S. rate of 4.1. Spending per practice is $3.1M, in line with the U.S. figure of $3.1M. The count on map listings matches the U.S. ratio of optometrists and eye clinics to household spending. There is one business with payroll in the industry for every 4,026 households, against one for every 5,742 across the U.S. The official count rose 54.6% from 2019 to 2023, against +0.2% for the U.S.
How fast is the Lincoln, NE metro area growing?
Population estimates put the Lincoln metro area at 352,081 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 140,914 households. The median household income in the Lincoln metro area is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lincoln metro area scores 47 for optometrists and eye clinics (lower middle), #232 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lincoln metro area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Lincoln metro area
Screening a site or an acquisition in the Lincoln metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.