Auto · Metro area · Connecticut
Insurance agencies in the New Haven, CT metro area
Competitor counts, household spending and official business counts for insurance agencies in the New Haven, CT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #253 of 387 scored metro areas
#3 of 5 scored metro areas based in Connecticut
- Listings
- 290
- 35 chain locations (12%)
- Official establishments
- 205
- Businesses with payroll, 2023
- Household spending a year
- $340.3M
- On vehicle insurance · $1,475 a household
- Spending per listing
- $1.2M
- 7% below the U.S.
- Listings per 10k households
- 12.6
- 19% below the U.S.
- Population, 2025
- 578,741
- +2.5% since 2020
See the insurance agencies around any address in the New Haven metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the New Haven metro area spend about $340.3M a year on vehicle insurance, or $1,475 per household, 25% below the U.S. average. That is about $1.2M of household spending for each agency on map listings, 7% below the U.S. figure of $1.3M.
The New Haven metro area has 290 insurance agencies on map listings as of September 2026. Of those, 35 are chain locations, or 12%, against 21% across the U.S. That is 12.6 per 10,000 households, 19% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in the New Haven metro area was 205 in 2023. That is one for every 1,125 households, against one for every 966 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.9M have gone to businesses classed as insurance agencies and brokerages in the New Haven metro area.
Population estimates show the New Haven metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The New Haven metro area scores 39 (lower middle) on the Groundwork market score for insurance agencies, ranking #253 of 387 scored metro areas and #3 of 5 scored metro areas based in Connecticut.
How the New Haven metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Haven metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 12.8 | 15.6 |
| Spending per listing | $1.2M | $1.2M | $1.3M |
| Households per official establishment | 1,125 | 1,167 | 966 |
| Official establishment growth, 2019–2023 | n/a | −5.9% | −1.0% |
| Population growth, 2020–2025 | +2.5% | +3.0% | +3.1% |
| Spending per household on vehicle insurance | $1,475 | $1,571 | $1,957 |
| Median household income | $88,197 | $95,781 | $80,734 |
| Groundwork market score | 39 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 205
- Employees, 2023
- 1,534
- Annual payroll, 2023
- $171.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 29035 chain locations
- Listings at the U.S. rate for this spending
- 271The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.9M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the New Haven metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the New Haven metro area
- Population, 2025 estimate
- 578,741+2.5% since 2020
- Households
- 230,673
- Median age
- 41.7
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.6
- Land area
- 367 sq. mi.
- People per square mile
- 1,554
- Median household income
- $88,197
- Average household income
- $121,518
- Median home value
- $353,100
- Jobs located here
- 298,580
- Daytime population
- 597,614Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Haven metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for insurance agencies, numbered among those based in Connecticut, with the New Haven metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Norwich-New London-Willimantic, CT | 69 | 91 | 7.9 | $2M | +2.0% | #81 of 387 |
| 2Waterbury-Shelton, CT | 63 | 176 | 9.8 | $1.6M | +3.2% | #115 of 387 |
| 3New Haven, CT | 39 | 290 | 12.6 | $1.2M | +2.5% | #253 of 387 |
| 4Bridgeport-Stamford-Danbury, CT | 39 | 505 | 14.2 | $1.1M | +3.7% | #254 of 387 |
| 5Hartford-West Hartford-East Hartford, CT | 33 | 712 | 15.3 | $1M | +3.0% | #294 of 387 |
Other business types in the New Haven metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the New Haven, CT metro area?
Map listings as of September 2026 show 290 insurance agencies in the New Haven metro area. 35 of them (12%) are chain locations. The listings count insurance agencies. Official counts show 205 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the New Haven, CT metro area spend on vehicle insurance?
About $340.3M a year, or $1,475 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 290 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 230,673 households in the New Haven metro area and national spending patterns by income.
How does the New Haven, CT metro area compare with the U.S. for insurance agencies?
The New Haven metro area has 12.6 insurance agencies per 10,000 households, 19% below the U.S. rate of 15.6. Spending per agency is $1.2M, 7% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the New Haven metro area would have about 271, against 290 on map listings. There is one business with payroll in the industry for every 1,125 households, against one for every 966 across the U.S.
How fast is the New Haven, CT metro area growing?
Population estimates put the New Haven metro area at 578,741 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 230,673 households. Median household income in the New Haven metro area is $88,197, 9% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Haven metro area scores 39 for insurance agencies (lower middle), #253 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Haven metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the New Haven metro area
Screening a site or an acquisition in the New Haven metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.