Groundwork

Food and drink · Metro area · Connecticut

Bakeries and dessert shops in the New Haven, CT metro area

The bakeries and dessert shops in the New Haven, CT metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #263 of 387 scored metro areas
#4 of 5 scored metro areas based in Connecticut

Listings
254
96 chain locations (38%)
Official establishments
221
All snack bars and retail bakeries
Household spending a year
$991.4M
On food away from home · $4,298 a household
Spending per listing
$3.9M
6% below the U.S.
Listings per 10k households
11.0
12% above the U.S.
Population, 2025
578,741
+2.5% since 2020

See the bakeries and dessert shops around any address in the New Haven metro area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 254 bakeries and dessert shops in the New Haven metro area. 96 of them (38%) are chain locations, against 35% across the U.S. That comes to 11.0 for every 10,000 households, 12% above the U.S. rate of 9.8.

At $4,298 per household (6% above the U.S. average), households in the New Haven metro area spend about $991.4M a year on food away from home. That works out to $3.9M per shop, 6% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

In 2023, official counts showed 221 businesses with payroll in the New Haven metro area classed as snack bars and retail bakeries. That is one for every 1,044 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 27 one-person businesses without payroll. Since fiscal 2022, 15 SBA-backed loans worth $4.8M have gone to businesses classed as snack bars and retail bakeries in the New Haven metro area.

Population estimates put the population change in the New Haven metro area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). For bakeries and dessert shops, the New Haven metro area has a Groundwork market score of 42 (lower middle): #263 of 387 scored metro areas and #4 of 5 scored metro areas based in Connecticut.

How the New Haven metro area compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in New Haven, CT metro area compared with Connecticut and the U.S.
MeasureNew Haven metro areaConnecticutU.S.
Listings per 10k households11.011.39.8
Spending per listing$3.9M$4M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,0441,0951,369
Official establishment growth, 2019–2023n/a+7.2%+24.6%
Population growth, 2020–2025+2.5%+3.0%+3.1%
Spending per household on food away from home$4,298$4,498$4,070
Median household income$88,197$95,781$80,734
Groundwork market score4248

Official counts and lending

Businesses

Official establishments, 2019 to 2023
221All snack bars and retail bakeries
Employees, 2023
2,804
Annual payroll, 2023
$60.5M
One-person businesses, 2023
27All snack bars and retail bakeries with no payroll
Map listings, September 2026
25496 chain locations
Listings at the U.S. rate for this spending
239The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
15
Amount
$4.8M

SBA-backed loans to businesses classed as snack bars and retail bakeries in the New Haven metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the New Haven metro area

Population, 2025 estimate
578,741+2.5% since 2020
Households
230,673
Median age
41.7
Homes lived in by their owners
61%
Vehicles per household
1.6
Land area
367 sq. mi.
People per square mile
1,554
Median household income
$88,197
Average household income
$121,518
Median home value
$353,100
Jobs located here
298,580
Daytime population
597,614Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the New Haven metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Connecticut

Every Connecticut market ranked →

The highest-scoring metro areas in Connecticut for bakeries and dessert shops, numbered among those based in Connecticut, with the New Haven metro area marked.

Top metro areas in Connecticut

Metro areas in Connecticut ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waterbury-Shelton, CT601639.0$4.6M+3.2%#119 of 387
2Bridgeport-Stamford-Danbury, CT4743812.3$4M+3.7%#226 of 387
3Hartford-West Hartford-East Hartford, CT4551611.1$4M+3.0%#246 of 387
4New Haven, CT4225411.0$3.9M+2.5%#263 of 387
5Norwich-New London-Willimantic, CT3614812.8$3.3M+2.0%#307 of 387

Other business types in the New Haven metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the New Haven, CT metro area?

There are 254 bakeries and dessert shops on map listings in the New Haven metro area as of September 2026. 96 of them (38%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 221 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 27 one-person businesses have no payroll, by official counts.

How much do households in the New Haven, CT metro area spend on food away from home?

About $991.4M a year, or $4,298 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 254 bakeries and dessert shops on map listings, it comes to $3.9M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 230,673 households in the New Haven metro area and national spending patterns by income.

How does the New Haven, CT metro area compare with the U.S. for bakeries and dessert shops?

The New Haven metro area has 11.0 bakeries and dessert shops per 10,000 households, 12% above the U.S. rate of 9.8. Spending per shop is $3.9M, 6% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the New Haven metro area would have about 239, against 254 on map listings. There is one business with payroll in the industry for every 1,044 households, against one for every 1,369 across the U.S.

How fast is the New Haven, CT metro area growing?

Population estimates put the New Haven metro area at 578,741 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 230,673 households. Median household income in the New Haven metro area is $88,197, 9% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Haven metro area scores 42 for bakeries and dessert shops (lower middle), #263 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the New Haven metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the New Haven metro area

Screening a site or an acquisition in the New Haven metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.