Groundwork

Clothing and laundry · Small-town market · Mississippi

Clothing and shoe stores in the Laurel, MS area

The clothing and shoe stores in the Laurel, MS area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 26 out of 100: Lower middle

Ranked #468 of 536 scored small-town markets
#4 of 17 scored small-town markets based in Mississippi

Listings
54
14 chain locations (26%)
Official establishments
23
−22.2% since 2019
Household spending a year
$50.8M
On clothing, shoes and related services · $1,607 a household
Spending per listing
$941K
26% below the U.S.
Listings per 10k households
17.1
6% above the U.S.
Population, 2025
82,281
−1.5% since 2020

See the clothing and shoe stores around any address in the Laurel area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laurel area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For clothing and shoe stores, the Laurel area has a Groundwork market score of 26 (lower middle): #468 of 536 scored small-town markets and #4 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.

Households in the Laurel area spend about $50.8M a year on clothing, shoes and related services, or $1,607 per household, 22% below the U.S. average. That is about $941K of household spending for each store on map listings, 26% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Laurel area has 54 clothing and shoe stores on map listings as of September 2026. 14 of them (26%) are chain locations, against 44% across the U.S. That is 17.1 per 10,000 households, 6% above the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in the Laurel area was 23 in 2023, down 22.2% from 2019. That is one for every 1,374 households, against one for every 1,273 across the U.S. Population estimates put the population change in the Laurel area from 2020 to 2025 at −1.5%, against +3.1% for the U.S.

How the Laurel area compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Laurel, MS area compared with Mississippi and the U.S.
MeasureLaurel areaMississippiU.S.
Listings per 10k households17.122.216.2
Spending per listing$941K$756K$1.3M
Households per official establishment1,3749411,273
Official establishment growth, 2019–2023−22.2%−6.7%−12.2%
Population growth, 2020–2025−1.5%−0.1%+3.1%
Spending per household on clothing, shoes and related services$1,607$1,677$2,055
Median household income$51,236$56,447$80,734
Groundwork market score264

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23−22.2% over the period
Employees, 2023
105
Annual payroll, 2023
$1.2M
One-person businesses, 2023
73Businesses with no payroll
Map listings, September 2026
5414 chain locations
Listings at the U.S. rate for this spending
40The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Laurel area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Laurel area

Population, 2025 estimate
82,281−1.5% since 2020
Households
31,604
Median age
39.1
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
1,371 sq. mi.
People per square mile
60
Median household income
$51,236+26.2% vs. 2015–2019, before inflation
Average household income
$73,808
Median home value
$132,900
Jobs located here
32,859
Daytime population
82,735Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Laurel area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Laurel area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Mississippi

Every Mississippi market ranked →

The highest-scoring small-town markets in Mississippi for clothing and shoe stores, numbered among those based in Mississippi, with the Laurel area marked.

Top small-town markets in Mississippi

Small-town markets in Mississippi ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Picayune, MS602712.3$1.4M+5.6%#183 of 536
2Oxford, MS356426.6$678K+5.3%#409 of 536
3Starkville, MS275621.6$751K+0.8%#463 of 536
4Laurel, MS265417.1$941K−1.5%#468 of 536
5Brookhaven, MS222821.3$769K+0.5%#495 of 536
6Tupelo, MS2218435.5$482K+0.8%#502 of 536
7Natchez, MS-LA204421.2$719K−0.9%#506 of 536
8Vicksburg, MS184929.2$605K−6.3%#515 of 536
9Corinth, MS143624.9$629K−0.5%#523 of 536
10Greenwood, MS132517.3$874K−8.8%#525 of 536

Other business types in the Laurel area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing and shoe stores are in the Laurel, MS area?

Map listings as of September 2026 show 54 clothing and shoe stores in the Laurel area. 14 of them (26%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 23 businesses with payroll classed as clothing and shoe stores in 2023, down 22.2% from 2019. Official counts list 73 one-person businesses without payroll.

How much do households in the Laurel, MS area spend on clothing, shoes and related services?

About $50.8M a year, or $1,607 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 54 clothing and shoe stores on map listings, it comes to $941K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 31,604 households in the Laurel area and national spending patterns by income.

How does the Laurel, MS area compare with the U.S. for clothing and shoe stores?

The Laurel area has 17.1 clothing and shoe stores per 10,000 households, 6% above the U.S. rate of 16.2. Spending per store is $941K, 26% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Laurel area would have about 40, against 54 on map listings. There is one business with payroll in the industry for every 1,374 households, against one for every 1,273 across the U.S. The official count fell 22.2% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Laurel, MS area growing?

Population estimates put the Laurel area at 82,281 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 31,604 households. Median household income in the Laurel area is $51,236, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laurel area scores 26 for clothing and shoe stores (lower middle), #468 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Laurel area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Laurel area

Screening a site or an acquisition in the Laurel area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Laurel area. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.