Groundwork

Funeral services · County · California

Funeral homes in San Benito County, CA

The funeral homes in San Benito County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #239 of 1,472 scored counties
#25 of 37 scored counties in California

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.1M
On funerals · $152 a household
Spending per listing
$623K
8% below the U.S.
Listings per 10k households
2.4
14% above the U.S.
Population, 2025
70,082
+8.6% since 2020

See the funeral homes around any address in San Benito County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in San Benito County spend about $3.1M a year on funerals, or $152 per household, 6% above the U.S. average. That is about $623K of household spending for each home on map listings, 8% below the U.S. figure of $679K.

San Benito County has 5 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That is 2.4 per 10,000 households, 14% above the U.S. rate of 2.1.

Official counts don’t publish a figure for funeral homes and funeral services in San Benito County, since they leave out counts under 3.

Population estimates put the population change in San Benito County from 2020 to 2025 at +8.6%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in San Benito County is 70 (upper middle), #239 of 1,472 scored counties and #25 of 37 scored counties in California. That puts it in the top quarter of counties.

How San Benito County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in San Benito County, CA compared with California and the U.S.
MeasureSan Benito CountyCaliforniaU.S.
Listings per 10k households2.41.12.1
Spending per listing$623K$1.4M$679K
Households per official establishmentn/a17,0638,510
Official establishment growth, 2019–2023n/a+3.4%−1.7%
Population growth, 2020–2025+8.6%−0.4%+3.1%
Spending per household on funerals$152$151$143
Median household income$114,394$99,122$80,734
Groundwork market score7073

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in San Benito County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in San Benito County

Population, 2025 estimate
70,082+8.6% since 2020
Households
20,561
Median age
36.7
Homes lived in by their owners
68%
Vehicles per household
2.5
Land area
1,389 sq. mi.
People per square mile
48
Median household income
$114,394+31.6% vs. 2015–2019, before inflation
Average household income
$143,684
Median home value
$793,400
Jobs located here
17,302
Daytime population
57,797Residents who don’t work, plus everyone whose job is here

Looking at a specific site in San Benito County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across California

Every California market ranked →

The highest-scoring counties in California for funeral homes, numbered among those based in California, with San Benito County marked.

Top counties in California

Counties in California ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Placer County, CA92171.1$1.6M+8.9%#16 of 1,472
2Riverside County, CA87971.3$1.3M+5.0%#34 of 1,472
3El Dorado County, CA8581.1$1.7M+0.6%#38 of 1,472
4Marin County, CA8170.7$2.8M−2.9%#54 of 1,472
5Madera County, CA8161.3$1.2M+7.4%#59 of 1,472
6Sonoma County, CA79211.1$1.5M−0.4%#75 of 1,472
7Contra Costa County, CA78380.9$1.7M+0.3%#85 of 1,472
8Orange County, CA781031.0$1.7M−1.1%#86 of 1,472
9Santa Barbara County, CA77151.0$1.7M−1.4%#99 of 1,472
10San Luis Obispo County, CA77121.1$1.5M0.0%#100 of 1,472
25San Benito County, CA7052.4$623K+8.6%#239 of 1,472

Other business types in San Benito County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in San Benito County, CA?

Map listings as of September 2026 show 5 funeral homes in San Benito County. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in San Benito County: counts under 3 are left out.

How much do households in San Benito County, CA spend on funerals?

About $3.1M a year, or $152 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 5 funeral homes on map listings, it comes to $623K per home. It is estimated from the incomes of the 20,561 households in San Benito County and national spending patterns by income.

How does San Benito County, CA compare with the U.S. for funeral homes?

San Benito County has 2.4 funeral homes per 10,000 households, 14% above the U.S. rate of 2.1. Spending per home is $623K, 8% below the U.S. figure of $679K. The count on map listings matches the U.S. ratio of funeral homes to household spending.

How fast is San Benito County, CA growing?

Population estimates put San Benito County at 70,082 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 20,561 households. The median household income in San Benito County is $114,394 a year, 42% above the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Benito County scores 70 for funeral homes (upper middle), #239 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in San Benito County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in San Benito County

Screening a site or an acquisition in San Benito County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.