Beauty and personal care · County · California
Salons, barbers and spas in Del Norte County, CA
The salons, barbers and spas in Del Norte County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,715 of 2,385 scored counties
#47 of 55 scored counties in California
- Listings
- 35
- 6 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.8M
- On personal care products and services · $920 a household
- Spending per listing
- $250K
- 18% above the U.S.
- Listings per 10k households
- 36.8
- 22% below the U.S.
- Population, 2025
- 26,410
- −4.4% since 2020
See the salons, barbers and spas around any address in Del Norte County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Del Norte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 35 salons, barbers and spas in Del Norte County. 6 of them (17%) are chain locations, against 15% across the U.S. That is 36.8 per 10,000 households, 22% below the U.S. rate of 47.2.
At $920 per household (8% below the U.S. average), households in Del Norte County spend about $8.8M a year on personal care products and services. That works out to $250K per business, 18% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Del Norte County: counts under 3 aren’t published. Official counts list 68 one-person businesses without payroll.
Population estimates show Del Norte County declined 4.4% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Del Norte County is 40 (lower middle), #1,715 of 2,385 scored counties and #47 of 55 scored counties in California.
How Del Norte County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Del Norte County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.8 | 51.4 | 47.2 |
| Spending per listing | $250K | $223K | $213K |
| Households per official establishment | n/a | 670 | 804 |
| Official establishment growth, 2019–2023 | n/a | +18.8% | +14.1% |
| Population growth, 2020–2025 | −4.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $920 | $1,149 | $1,005 |
| Median household income | $67,058 | $99,122 | $80,734 |
| Groundwork market score | 40 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 68Businesses with no payroll
- Map listings, September 2026
- 356 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Del Norte County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Del Norte County
- Population, 2025 estimate
- 26,410−4.4% since 2020
- Households
- 9,522
- Median age
- 41.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,006 sq. mi.
- People per square mile
- 27
- Median household income
- $67,058+48.1% vs. 2015–2019, before inflation
- Average household income
- $85,665
- Median home value
- $342,000
- Jobs located here
- 7,729
- Daytime population
- 25,295Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Del Norte County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Del Norte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Del Norte County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
| 47Del Norte County, CA | 40 | 35 | 36.8 | $250K | −4.4% | #1,715 of 2,385 |
Other business types in Del Norte County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons36
- Barbershops34
- Nail salons
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Del Norte County, CA?
There are 35 salons, barbers and spas on map listings in Del Norte County as of September 2026. 6 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Del Norte County: counts under 3 are left out. Official counts also show 68 one-person businesses without payroll.
How much do households in Del Norte County, CA spend on personal care products and services?
About $8.8M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 35 salons, barbers and spas on map listings, it comes to $250K per business. It is estimated from the incomes of the 9,522 households in Del Norte County and national spending patterns by income.
How does Del Norte County, CA compare with the U.S. for salons, barbers and spas?
Del Norte County has 36.8 salons, barbers and spas per 10,000 households, 22% below the U.S. rate of 47.2. Spending per business is $250K, 18% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Del Norte County would have about 41, against 35 on map listings.
How fast is Del Norte County, CA growing?
Population estimates put Del Norte County at 26,410 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 9,522 households. Median household income in Del Norte County is $67,058, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 48.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Del Norte County scores 40 for salons, barbers and spas (lower middle), #1,715 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Del Norte County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Del Norte County
Screening a site or an acquisition in Del Norte County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Del Norte County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.