Groundwork

Beauty and personal care · Metro area · New York

Barbershops in the Ithaca, NY metro area

How the Ithaca, NY metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #148 of 387 scored metro areas
#2 of 13 scored metro areas based in New York

Listings
17
1 chain location (6%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$42.8M
On personal care products and services · $988 a household
Spending per listing
$2.5M
33% above the U.S.
Listings per 10k households
3.9
26% below the U.S.
Population, 2025
104,047
−1.4% since 2020

See the barbershops around any address in the Ithaca metro area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ithaca metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 17 barbershops in the Ithaca metro area. One of them (6%) is a chain location, against 12% across the U.S. That is 3.9 per 10,000 households, 26% below the U.S. rate of 5.3.

Households in the Ithaca metro area spend about $42.8M a year on personal care products and services, or $988 per household, 2% below the U.S. average. That is about $2.5M of household spending for each shop on map listings, 33% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in the Ithaca metro area: counts under 3 aren’t published. Official counts also show 19 one-person businesses without payroll.

Population estimates put the population change in the Ithaca metro area from 2020 to 2025 at −1.4%, against +3.1% for the U.S. For barbershops, the Ithaca metro area has a Groundwork market score of 55 (upper middle): #148 of 387 scored metro areas and #2 of 13 scored metro areas based in New York.

How the Ithaca metro area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Ithaca, NY metro area compared with New York and the U.S.
MeasureIthaca metro areaNew YorkU.S.
Listings per 10k households3.95.95.3
Spending per listing$2.5M$1.8M$1.9M
Households per official establishmentn/a7,70416,589
Official establishment growth, 2019–2023n/a−0.4%+28.5%
Population growth, 2020–2025−1.4%−0.6%+3.1%
Spending per household on personal care products and services$988$1,070$1,005
Median household income$74,024$85,974$80,734
Groundwork market score5527

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
171 chain location
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Ithaca metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Ithaca metro area

Population, 2025 estimate
104,047−1.4% since 2020
Households
43,263
Median age
36.4
Homes lived in by their owners
54%
Vehicles per household
1.6
Land area
475 sq. mi.
People per square mile
220
Median household income
$74,024+22.9% vs. 2015–2019, before inflation
Average household income
$102,718
Median home value
$290,900
Jobs located here
46,926
Daytime population
111,478Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Ithaca metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Ithaca metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Barbershops across New York

Every New York market ranked →

The highest-scoring metro areas in New York for barbershops, numbered among those based in New York, with the Ithaca metro area marked.

Top metro areas in New York

Metro areas in New York ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kingston, NY67314.2$2.5M+1.1%#71 of 387
2Ithaca, NY55173.9$2.5M−1.4%#148 of 387
3Syracuse, NY551164.3$2.3M−1.3%#150 of 387
4Albany-Schenectady-Troy, NY552105.5$1.9M+1.9%#155 of 387
5Binghamton, NY53454.4$2.1M−1.3%#165 of 387
6Kiryas Joel-Poughkeepsie-Newburgh, NY481616.3$1.8M+3.0%#210 of 387
7Rochester, NY482716.1$1.6M−0.7%#213 of 387
8Glens Falls, NY45254.6$2.1M−1.9%#244 of 387
9Buffalo-Cheektowaga, NY413036.0$1.6M−0.8%#273 of 387
10New York-Newark-Jersey City, NY-NJ404,6896.3$1.8M+0.6%#282 of 387

Other business types in the Ithaca metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Ithaca, NY metro area?

There are 17 barbershops on map listings in the Ithaca metro area as of September 2026. One of them (6%) is a chain location. The listings count barbershops. No official count is published for barber shops in the Ithaca metro area: counts under 3 are left out. Official counts list 19 one-person businesses without payroll.

How much do households in the Ithaca, NY metro area spend on personal care products and services?

About $42.8M a year, or $988 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 17 barbershops on map listings, it comes to $2.5M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 43,263 households in the Ithaca metro area and national spending patterns by income.

How does the Ithaca, NY metro area compare with the U.S. for barbershops?

The Ithaca metro area has 3.9 barbershops per 10,000 households, 26% below the U.S. rate of 5.3. Spending per shop is $2.5M, 33% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Ithaca metro area would have about 23, against 17 on map listings.

How fast is the Ithaca, NY metro area growing?

Population estimates put the Ithaca metro area at 104,047 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 43,263 households. Median household income in the Ithaca metro area is $74,024, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ithaca metro area scores 55 for barbershops (upper middle), #148 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Ithaca metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Ithaca metro area

Screening a site or an acquisition in the Ithaca metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Ithaca metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.