Metro area profile · Arizona
Yuma, AZ metro area market data
Population, household spending and competition for 56 business types in the Yuma metro area, each scored against other metro areas.
- Population, 2025
- 224,449
- +9.2% since 2020
- Households
- 79,341
- Median household income
- $62,876
- +39.0% vs. 2015–2019, before inflation
- Median home value
- $217,800
- Jobs located here
- 70,111
- Highest market score
- 87
- Property management, #1 of 374 scored metro areas
A site report maps the competitors on map listings around any address in the Yuma metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Yuma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 224,449 people live in the Yuma metro area, in 79,341 households. Between 2020 and 2025, the population of the Yuma metro area grew 9.2%, faster than the U.S. (+3.1%). The median household income in the Yuma metro area is $62,876 a year, 22% below the U.S. median of $80,734. That rose 39.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Yuma metro area spend the most on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and the least on clothing, shoes and related services (76).
The highest Groundwork market scores in the Yuma metro area are for property management companies (87), funeral homes (87) and veterinarians (85). The Yuma metro area ranks #1 of 374 scored metro areas for property management companies.
The Yuma metro area is made up of one county, Yuma County. For its number of households, the Yuma metro area has the most map listings, relative to the U.S., for pest control companies (50% above the U.S. rate) and the fewest for chiropractors (72% below the U.S. rate).
All 56 business types in the Yuma metro area
Highest Groundwork market score first. Each score compares the Yuma metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Property management | 87 | #1 of 374 | 11 | 1.4 | Index only | 208 | 14 |
| Funeral homes | 87 | #10 of 377 | 7 | 0.9 | $2M | 288 | 8 |
| Veterinarians | 85 | #6 of 384 | 11 | 1.4 | $5.9M | 217 | 7 |
| Chiropractors | 84 | #2 of 386 | 12 | 1.5 | $7.4M | 311 | 10 |
| Dentists and orthodontists | 83 | #2 of 387 | 46 | 5.8 | $1.9M | 198 | 46 |
| Optometrists and eye care | 83 | #3 of 386 | 14 | 1.8 | $6.4M | 204 | 7 |
| Pet businesses | 83 | #9 of 387 | 52 | 6.6 | $1.3M | 142 | 21 |
| Doctors, dentists and clinics | 79 | #17 of 387 | 394 | 49.7 | $227K | 149 | 200 |
| Landscaping and lawn care | 76 | #25 of 385 | 15 | 1.9 | $6.1M | 207 | 36 |
| Pizza | 75 | #26 of 387 | 32 | 4.0 | $8.3M | 164 | 138 |
| Yoga, Pilates and fitness studios | 74 | #22 of 347 | 12 | 1.5 | $5.3M | 132 | 13 |
| Gyms, studios and classes | 74 | #23 of 387 | 93 | 11.7 | $689K | 104 | 21 |
| Car washes and detailing | 74 | #27 of 387 | 24 | 3.0 | $3.2M | 127 | 11 |
| Physical therapy | 72 | #41 of 386 | 25 | 3.2 | $3.6M | 149 | 26 |
| Gyms | 71 | #36 of 387 | 50 | 6.3 | $1.3M | 98 | 13 |
| Martial arts and dance studios | 71 | #38 of 387 | 31 | 3.9 | $2.1M | 102 | 8 |
| Lawn, cleaning and pest control | 71 | #50 of 387 | 45 | 5.7 | $2M | 120 | 83 |
| Clothing, shoes and laundry | 71 | #52 of 387 | 102 | 12.9 | $1.2M | 137 | 41 |
| Convenience stores | 71 | #56 of 387 | 43 | 5.4 | $10.2M | 130 | 6 |
| Hair salons | 70 | #34 of 387 | 147 | 18.5 | $471K | 109 | 22 |
| Insurance agencies | 70 | #80 of 387 | 93 | 11.7 | $1.5M | 123 | 57 |
| Coffee shops and cafes | 69 | #49 of 387 | 56 | 7.1 | $4.7M | 128 | 31 |
| Clothing and shoe stores | 69 | #65 of 387 | 74 | 9.3 | $1.7M | 131 | 37 |
| Child care and preschools | 67 | #75 of 387 | 44 | 5.5 | $881K | 88 | 32 |
| Electricians | 66 | #63 of 383 | 12 | 1.5 | $16.3M | 136 | 44 |
| Collision repair and body shops | 66 | #87 of 381 | 20 | 2.5 | $3.8M | 124 | 20 |
| Restaurants and cafes | 65 | #99 of 387 | 680 | 85.7 | $391K | 105 | 264 |
| Gas stations | 65 | #100 of 387 | 64 | 8.1 | $3.1M | 132 | 63 |
| Real estate | 64 | #63 of 387 | 255 | 32.1 | Index only | 115 | 116 |
| Roofing and gutters | 64 | #77 of 381 | 11 | 1.4 | $17.8M | 210 | 16 |
| Home repair trades | 62 | #97 of 387 | 68 | 8.6 | $2.9M | 118 | 126 |
| Salons, barbers and spas | 61 | #79 of 387 | 329 | 41.5 | $211K | 99 | 43 |
| Dry cleaners | 61 | #80 of 272 | 5 | 0.6 | $24.6M | 157 | Under 3 |
| Oil change and quick lube | 61 | #90 of 290 | 6 | 0.8 | $12.8M | 93 | 6 |
| Auto repair and car care | 61 | #118 of 387 | 265 | 33.4 | $289K | 108 | 119 |
| House cleaning | 60 | #99 of 375 | 13 | 1.6 | $7M | 109 | 33 |
| Bakeries and dessert shops | 60 | #120 of 387 | 60 | 7.6 | $4.4M | 107 | 31 |
| Primary care and pediatrics | 60 | #124 of 387 | 44 | 5.5 | $2M | 114 | 104 |
| Grocery and convenience stores | 60 | #128 of 387 | 126 | 15.9 | $3.5M | 103 | 34 |
| Fast food and sandwich shops | 60 | #134 of 387 | 91 | 11.5 | $2.9M | 96 | 138 |
| Tire shops | 60 | #136 of 386 | 33 | 4.2 | $2.3M | 93 | 11 |
| Real estate agents and brokers | 59 | #97 of 387 | 204 | 25.7 | Index only | 114 | 75 |
| Nail salons | 59 | #112 of 387 | 41 | 5.2 | $1.7M | 101 | 7 |
| Sit-down restaurants | 58 | #129 of 387 | 395 | 49.8 | $673K | 101 | 93 |
| Auto repair shops | 58 | #131 of 387 | 160 | 20.2 | $479K | 108 | 88 |
| Spas and skin care | 56 | #145 of 387 | 86 | 10.8 | $805K | 92 | 9 |
| Pet grooming and boarding | 55 | #162 of 386 | 31 | 3.9 | $2.1M | 82 | 14 |
| Mortgage brokers and lenders | 48 | #202 of 373 | 37 | 4.7 | Index only | 88 | 16 |
| HVAC and plumbing | 47 | #213 of 387 | 45 | 5.7 | $4.3M | 91 | 66 |
| Grocery stores | 44 | #239 of 387 | 51 | 6.4 | $8.6M | 93 | 28 |
| Laundromats | 41 | #237 of 364 | 13 | 1.6 | $9.5M | 76 | 4 |
| Barbershops | 39 | #290 of 387 | 52 | 6.6 | $1.3M | 71 | 5 |
| Pest control | 27 | #323 of 345 | 17 | 2.1 | $5.3M | 52 | 14 |
| Pet stores | Not scored | Not scored | 4 | 0.5 | $16.3M | 359 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.4 | Index only | 161 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $29.8M | 121 | 7 |
Household spending in the Yuma metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $76.6M | $965 | 101 |
| Gasoline and other fuels | $201.2M | $2,536 | 98 |
| Food away from home | $265.9M | $3,351 | 82 |
| Groceries | $439.7M | $5,542 | 88 |
| Personal care products and services | $69.3M | $873 | 87 |
| Child care and other personal services | $38.8M | $489 | 84 |
| Memberships, classes and admissions | $64.1M | $808 | 82 |
| Medical and dental services | $89.4M | $1,126 | 87 |
| Pets | $65M | $819 | 90 |
| Clothing, shoes and related services | $123.2M | $1,553 | 76 |
| Vehicle insurance | $143.2M | $1,805 | 92 |
| Home repairs, maintenance and insurance | $195.5M | $2,464 | 82 |
| Lawn care, cleaning and other household services | $90.9M | $1,146 | 81 |
| Rent and homeowner costs | $1.3B | $16,031 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Yuma metro area
- Population, 2025 estimate
- 224,449+9.2% since 2020
- Households
- 79,341
- Median age
- 38.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 5,514 sq. mi.
- People per square mile
- 38
- Median household income
- $62,876+39.0% vs. 2015–2019, before inflation
- Average household income
- $80,974
- Median home value
- $217,800
- Jobs located here
- 70,111
- Daytime population
- 205,624Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Yuma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Yuma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Yuma metro area 1
- Yuma County, AZ211,741 people
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Questions
How fast is the Yuma, AZ metro area growing?
Population estimates put the Yuma metro area at 224,449 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 79,341 households. Against the 2015–2019 survey, median household income rose 39.0%, before inflation.
How much do households in the Yuma, AZ metro area spend?
Households in the Yuma metro area spend about $1.3B a year on rent and homeowner costs, $439.7M on groceries and $265.9M on food away from home. Relative to the U.S., household spending in the Yuma metro area runs highest on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and lowest on clothing, shoes and related services (76).
Which business types have the highest market scores in the Yuma, AZ metro area?
Of the business types scored in the Yuma metro area, property management companies (87), funeral homes (87) and veterinarians (85) have the highest Groundwork market scores. For property management companies, that ranks #1 of 374 scored metro areas.
How does the Yuma, AZ metro area compare with the U.S.?
Median household income in the Yuma metro area is $62,876, 22% below the U.S. median of $80,734. The population rose 9.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $217,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (50% above the U.S. rate) and lowest for chiropractors (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Yuma metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Yuma metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Yuma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Yuma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.