Metro area profile · Arizona
Prescott Valley-Prescott, AZ metro area market data
Population, household spending and competition for 56 business types in the Prescott Valley-Prescott metro area, each scored against other metro areas.
- Population, 2025
- 252,552
- +6.5% since 2020
- Households
- 111,157
- Median household income
- $69,613
- +32.7% vs. 2015–2019, before inflation
- Median home value
- $425,200
- Jobs located here
- 67,568
- Highest market score
- 90
- Child care and preschools, #5 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Prescott Valley-Prescott metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Prescott Valley-Prescott metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 252,552 people live in the Prescott Valley-Prescott metro area, in 111,157 households. Between 2020 and 2025, the population of the Prescott Valley-Prescott metro area grew 6.5%, faster than the U.S. (+3.1%). The median household income in the Prescott Valley-Prescott metro area is $69,613 a year, 14% below the U.S. median of $80,734. That rose 32.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Prescott Valley-Prescott metro area spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on clothing, shoes and related services (82).
The highest Groundwork market scores in the Prescott Valley-Prescott metro area are for child care centers and preschools (90), funeral homes (87) and gyms (81). The Prescott Valley-Prescott metro area ranks #5 of 387 scored metro areas for child care centers and preschools.
The Prescott Valley-Prescott metro area is made up of one county, Yavapai County. For its number of households, the Prescott Valley-Prescott metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (twice the U.S. rate) and the fewest for child care centers and preschools (48% below the U.S. rate).
All 56 business types in the Prescott Valley-Prescott metro area
Highest Groundwork market score first. Each score compares the Prescott Valley-Prescott metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 90 | #5 of 387 | 33 | 3.0 | $2M | 196 | 21 |
| Funeral homes | 87 | #11 of 377 | 16 | 1.4 | $1.4M | 205 | 9 |
| Gyms | 81 | #9 of 387 | 70 | 6.3 | $1.5M | 117 | 21 |
| Martial arts and dance studios | 78 | #11 of 387 | 41 | 3.7 | $2.6M | 129 | 19 |
| Oil change and quick lube | 78 | #14 of 290 | 6 | 0.5 | $20.4M | 148 | 8 |
| Collision repair and body shops | 78 | #19 of 381 | 25 | 2.2 | $4.9M | 159 | 28 |
| Gas stations | 78 | #23 of 387 | 90 | 8.1 | $3.5M | 147 | 76 |
| Grocery stores | 78 | #24 of 387 | 44 | 4.0 | $14.6M | 158 | 26 |
| Pizza | 76 | #23 of 387 | 64 | 5.8 | $6.3M | 125 | 161 |
| Tire shops | 76 | #27 of 386 | 30 | 2.7 | $4.1M | 163 | 18 |
| Fast food and sandwich shops | 76 | #43 of 387 | 114 | 10.3 | $3.6M | 117 | 161 |
| Grocery and convenience stores | 75 | #32 of 387 | 157 | 14.1 | $4.1M | 121 | 36 |
| Dry cleaners | 73 | #23 of 272 | 6 | 0.5 | $31.2M | 199 | 5 |
| Car washes and detailing | 73 | #32 of 387 | 36 | 3.2 | $3.4M | 135 | 20 |
| Insurance agencies | 73 | #64 of 387 | 123 | 11.1 | $1.8M | 145 | 90 |
| Nail salons | 72 | #29 of 387 | 47 | 4.2 | $2.2M | 133 | 10 |
| Gyms, studios and classes | 71 | #31 of 387 | 164 | 14.8 | $649K | 98 | 40 |
| Convenience stores | 70 | #63 of 387 | 70 | 6.3 | $9.2M | 117 | 10 |
| Bakeries and dessert shops | 67 | #60 of 387 | 76 | 6.8 | $5.3M | 129 | 63 |
| Auto repair and car care | 65 | #83 of 387 | 414 | 37.2 | $295K | 110 | 180 |
| Laundromats | 65 | #87 of 364 | 11 | 1.0 | $17M | 136 | 5 |
| Clothing and shoe stores | 65 | #91 of 387 | 127 | 11.4 | $1.5M | 116 | 45 |
| Optometrists and eye care | 63 | #94 of 386 | 40 | 3.6 | $3.4M | 107 | 16 |
| Hair salons | 62 | #83 of 387 | 232 | 20.9 | $451K | 105 | 48 |
| Property management | 61 | #91 of 374 | 38 | 3.4 | Index only | 90 | 42 |
| Clothing, shoes and laundry | 61 | #123 of 387 | 193 | 17.4 | $969K | 110 | 55 |
| Restaurants and cafes | 61 | #125 of 387 | 1,060 | 95.4 | $383K | 103 | 451 |
| Auto repair shops | 60 | #109 of 387 | 257 | 23.1 | $476K | 107 | 131 |
| Salons, barbers and spas | 57 | #123 of 387 | 502 | 45.2 | $209K | 98 | 88 |
| Primary care and pediatrics | 57 | #139 of 387 | 64 | 5.8 | $2.1M | 118 | 183 |
| Barbershops | 56 | #137 of 387 | 38 | 3.4 | $2.8M | 146 | 11 |
| Mortgage brokers and lenders | 56 | #138 of 373 | 41 | 3.7 | Index only | 118 | 25 |
| Landscaping and lawn care | 53 | #165 of 385 | 52 | 4.7 | $2.6M | 90 | 104 |
| Yoga, Pilates and fitness studios | 52 | #153 of 347 | 53 | 4.8 | $2M | 49 | 21 |
| Sit-down restaurants | 52 | #169 of 387 | 549 | 49.4 | $739K | 111 | 225 |
| Doctors, dentists and clinics | 48 | #207 of 387 | 918 | 82.6 | $147K | 96 | 413 |
| Dentists and orthodontists | 47 | #210 of 387 | 137 | 12.3 | $983K | 100 | 108 |
| Electricians | 47 | #219 of 383 | 27 | 2.4 | $11M | 91 | 81 |
| Spas and skin care | 45 | #239 of 387 | 176 | 15.8 | $595K | 68 | 19 |
| Pet grooming and boarding | 44 | #252 of 386 | 52 | 4.7 | $1.9M | 76 | 29 |
| Coffee shops and cafes | 43 | #257 of 387 | 130 | 11.7 | $3.1M | 84 | 63 |
| Pet stores | 42 | #258 of 382 | 32 | 2.9 | $3.1M | 69 | 10 |
| Veterinarians | 41 | #251 of 384 | 54 | 4.9 | $1.9M | 68 | 35 |
| Lawn, cleaning and pest control | 40 | #267 of 387 | 102 | 9.2 | $1.3M | 80 | 206 |
| Pet businesses | 40 | #278 of 387 | 160 | 14.4 | $626K | 71 | 74 |
| Urgent care and walk-in clinics | 39 | #145 of 197 | 9 | 0.8 | $15M | 61 | 11 |
| Physical therapy | 39 | #279 of 386 | 79 | 7.1 | $1.7M | 71 | 48 |
| Chiropractors | 38 | #291 of 386 | 72 | 6.5 | $1.9M | 78 | 47 |
| Real estate | 38 | #300 of 387 | 533 | 48.0 | Index only | 82 | 418 |
| Real estate agents and brokers | 36 | #327 of 387 | 450 | 40.5 | Index only | 77 | 312 |
| House cleaning | 34 | #309 of 375 | 31 | 2.8 | $4.4M | 69 | 75 |
| Pest control | 33 | #286 of 345 | 19 | 1.7 | $7.2M | 71 | 27 |
| Roofing and gutters | 30 | #336 of 381 | 53 | 4.8 | $5.6M | 66 | 40 |
| Home repair trades | 30 | #354 of 387 | 175 | 15.7 | $1.7M | 70 | 248 |
| HVAC and plumbing | 28 | #359 of 387 | 95 | 8.5 | $3.1M | 65 | 127 |
| Home inspectors | Not scored | Not scored | 4 | 0.4 | Index only | 180 | 11 |
Household spending in the Prescott Valley-Prescott metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $122.2M | $1,100 | 115 |
| Gasoline and other fuels | $314.9M | $2,833 | 109 |
| Food away from home | $405.8M | $3,650 | 90 |
| Groceries | $644.6M | $5,799 | 92 |
| Personal care products and services | $104.7M | $942 | 94 |
| Child care and other personal services | $64.7M | $582 | 100 |
| Memberships, classes and admissions | $106.5M | $958 | 97 |
| Medical and dental services | $134.7M | $1,212 | 94 |
| Pets | $100.2M | $901 | 99 |
| Clothing, shoes and related services | $187M | $1,682 | 82 |
| Vehicle insurance | $223.3M | $2,009 | 103 |
| Home repairs, maintenance and insurance | $295.9M | $2,662 | 88 |
| Lawn care, cleaning and other household services | $137M | $1,232 | 87 |
| Rent and homeowner costs | $1.9B | $17,024 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Prescott Valley-Prescott metro area
- Population, 2025 estimate
- 252,552+6.5% since 2020
- Households
- 111,157
- Median age
- 52.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 8,123 sq. mi.
- People per square mile
- 30
- Median household income
- $69,613+32.7% vs. 2015–2019, before inflation
- Average household income
- $92,313
- Median home value
- $425,200
- Jobs located here
- 67,568
- Daytime population
- 218,945Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Prescott Valley-Prescott metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Prescott Valley-Prescott metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Prescott Valley-Prescott metro area 1
- Yavapai County, AZ245,480 people
Other markets based in Arizona 10
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- Flagstaff, AZ metro area144,508 people
- Sierra Vista-Douglas, AZ metro area125,566 people
- Show Low, AZ area108,415 people
- Payson, AZ area53,795 people
- Nogales, AZ area48,926 people
- Safford, AZ area39,232 people
Questions
How fast is the Prescott Valley-Prescott, AZ metro area growing?
Population estimates put the Prescott Valley-Prescott metro area at 252,552 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 111,157 households. Against the 2015–2019 survey, median household income rose 32.7%, before inflation.
How much do households in the Prescott Valley-Prescott, AZ metro area spend?
Households in the Prescott Valley-Prescott metro area spend about $1.9B a year on rent and homeowner costs, $644.6M on groceries and $405.8M on food away from home. Relative to the U.S., household spending in the Prescott Valley-Prescott metro area runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on clothing, shoes and related services (82).
Which business types have the highest market scores in the Prescott Valley-Prescott, AZ metro area?
Of the business types scored in the Prescott Valley-Prescott metro area, child care centers and preschools (90), funeral homes (87) and gyms (81) have the highest Groundwork market scores. For child care centers and preschools, that ranks #5 of 387 scored metro areas.
How does the Prescott Valley-Prescott, AZ metro area compare with the U.S.?
Median household income in the Prescott Valley-Prescott metro area is $69,613, 14% below the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $425,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (twice the U.S. rate) and lowest for child care centers and preschools (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Prescott Valley-Prescott metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Prescott Valley-Prescott metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Prescott Valley-Prescott metro area?
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The button opens the report at the center of the Prescott Valley-Prescott metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.