Metro area profile · Arizona
Flagstaff, AZ metro area market data
How the Flagstaff metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 144,368
- −0.6% since 2020
- Households
- 55,118
- Median household income
- $72,966
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $448,000
- Jobs located here
- 59,472
- Highest market score
- 77
- Child care and preschools, #28 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Flagstaff metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Flagstaff metro area has an estimated 144,368 people and 55,118 households. Population estimates put the population change in the Flagstaff metro area from 2020 to 2025 at −0.6%, against +3.1% for the U.S. Median household income in the Flagstaff metro area is $72,966, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
Relative to the U.S., household spending in the Flagstaff metro area runs highest on child care and other personal services (an index of 112, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Of the business types scored in the Flagstaff metro area, child care centers and preschools (77), pet grooming and boarding businesses (71) and nail salons (69) have the highest Groundwork market scores. For child care centers and preschools, that ranks #28 of 387 scored metro areas.
The Flagstaff metro area is made up of one county, Coconino County. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for nail salons (52% below the U.S. rate).
All 56 business types in the Flagstaff metro area
Highest Groundwork market score first. Each score compares the Flagstaff metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 77 | #28 of 387 | 25 | 4.5 | $1.4M | 143 | 12 |
| Pet grooming and boarding | 71 | #45 of 386 | 12 | 2.2 | $4.4M | 171 | 9 |
| Nail salons | 69 | #39 of 387 | 16 | 2.9 | $3.4M | 202 | 6 |
| Pet businesses | 68 | #58 of 387 | 46 | 8.3 | $1.1M | 130 | 26 |
| Collision repair and body shops | 64 | #98 of 381 | 15 | 2.7 | $3.9M | 127 | 11 |
| Pest control | 63 | #83 of 345 | 5 | 0.9 | $14.1M | 138 | 3 |
| Pet stores | 62 | #108 of 382 | 11 | 2.0 | $4.8M | 105 | 3 |
| Insurance agencies | 62 | #121 of 387 | 59 | 10.7 | $1.8M | 142 | 39 |
| Landscaping and lawn care | 61 | #126 of 385 | 15 | 2.7 | $4.7M | 160 | 39 |
| Tire shops | 61 | #129 of 386 | 20 | 3.6 | $2.9M | 117 | 7 |
| Hair salons | 60 | #97 of 387 | 87 | 15.8 | $620K | 144 | 33 |
| Grocery stores | 59 | #131 of 387 | 27 | 4.9 | $12.1M | 130 | 18 |
| Salons, barbers and spas | 58 | #101 of 387 | 178 | 32.3 | $303K | 142 | 63 |
| Chiropractors | 58 | #122 of 386 | 19 | 3.4 | $3.6M | 152 | 15 |
| Veterinarians | 58 | #134 of 384 | 18 | 3.3 | $2.9M | 107 | 14 |
| Car washes and detailing | 57 | #143 of 387 | 16 | 2.9 | $3.7M | 146 | 11 |
| Funeral homes | 56 | #139 of 377 | 6 | 1.1 | $1M | 151 | 3 |
| Property management | 54 | #145 of 374 | 13 | 2.4 | Index only | 134 | 30 |
| Primary care and pediatrics | 53 | #168 of 387 | 31 | 5.6 | $2.2M | 125 | 76 |
| Auto repair and car care | 53 | #175 of 387 | 187 | 33.9 | $314K | 117 | 92 |
| Gyms | 50 | #189 of 387 | 41 | 7.4 | $1.4M | 108 | 21 |
| Dentists and orthodontists | 48 | #199 of 387 | 61 | 11.1 | $1.1M | 115 | 48 |
| Auto repair shops | 47 | #226 of 387 | 119 | 21.6 | $494K | 111 | 66 |
| Optometrists and eye care | 47 | #226 of 386 | 18 | 3.3 | $3.8M | 123 | 12 |
| Lawn, cleaning and pest control | 45 | #211 of 387 | 37 | 6.7 | $1.9M | 113 | 106 |
| Doctors, dentists and clinics | 44 | #237 of 387 | 450 | 81.6 | $154K | 101 | 188 |
| Barbershops | 44 | #254 of 387 | 21 | 3.8 | $2.6M | 136 | 6 |
| Spas and skin care | 43 | #251 of 387 | 50 | 9.1 | $1.1M | 123 | 18 |
| Grocery and convenience stores | 42 | #249 of 387 | 104 | 18.9 | $3.1M | 93 | 32 |
| Gyms, studios and classes | 41 | #277 of 387 | 94 | 17.1 | $615K | 93 | 44 |
| Martial arts and dance studios | 40 | #283 of 387 | 30 | 5.4 | $1.9M | 96 | 23 |
| Mortgage brokers and lenders | 39 | #272 of 373 | 26 | 4.7 | Index only | 95 | 11 |
| Roofing and gutters | 37 | #288 of 381 | 18 | 3.3 | $8.4M | 99 | 19 |
| Convenience stores | 36 | #288 of 387 | 51 | 9.3 | $6.4M | 81 | 14 |
| Bakeries and dessert shops | 36 | #301 of 387 | 49 | 8.9 | $4.3M | 104 | 47 |
| HVAC and plumbing | 34 | #319 of 387 | 37 | 6.7 | $4.1M | 86 | 54 |
| Home repair trades | 34 | #321 of 387 | 71 | 12.9 | $2.1M | 88 | 113 |
| Electricians | 32 | #336 of 383 | 16 | 2.9 | $9.5M | 79 | 40 |
| Real estate | 31 | #366 of 387 | 242 | 43.9 | Index only | 92 | 188 |
| Pizza | 29 | #341 of 387 | 46 | 8.3 | $4.6M | 90 | 137 |
| Real estate agents and brokers | 28 | #377 of 387 | 201 | 36.5 | Index only | 88 | 129 |
| Yoga, Pilates and fitness studios | 27 | #329 of 347 | 23 | 4.2 | $2.5M | 62 | 21 |
| Fast food and sandwich shops | 22 | #351 of 387 | 95 | 17.2 | $2.2M | 73 | 137 |
| Physical therapy | 21 | #371 of 386 | 43 | 7.8 | $1.6M | 67 | 29 |
| Clothing and shoe stores | 20 | #358 of 387 | 104 | 18.9 | $933K | 73 | 54 |
| Coffee shops and cafes | 18 | #382 of 387 | 122 | 22.1 | $1.7M | 47 | 47 |
| Clothing, shoes and laundry | 17 | #367 of 387 | 152 | 27.6 | $638K | 72 | 64 |
| Restaurants and cafes | 16 | #382 of 387 | 836 | 151.7 | $252K | 68 | 355 |
| Sit-down restaurants | 16 | #383 of 387 | 453 | 82.2 | $465K | 70 | 169 |
| House cleaning | 15 | #373 of 375 | 17 | 3.1 | $4.1M | 65 | 64 |
| Gas stations | 15 | #379 of 387 | 128 | 23.2 | $1.2M | 49 | 74 |
| Laundromats | 13 | #357 of 364 | 11 | 2.0 | $8.8M | 71 | 10 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.7 | $14.7M | 107 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $97M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
Household spending in the Flagstaff metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $58.7M | $1,066 | 111 |
| Gasoline and other fuels | $149.7M | $2,716 | 105 |
| Food away from home | $210.8M | $3,824 | 94 |
| Groceries | $326.6M | $5,926 | 94 |
| Personal care products and services | $53.9M | $978 | 97 |
| Child care and other personal services | $35.8M | $649 | 112 |
| Memberships, classes and admissions | $57.8M | $1,050 | 107 |
| Medical and dental services | $69.2M | $1,256 | 98 |
| Pets | $52.3M | $950 | 104 |
| Clothing, shoes and related services | $97M | $1,760 | 86 |
| Vehicle insurance | $105.5M | $1,914 | 98 |
| Home repairs, maintenance and insurance | $151.4M | $2,747 | 91 |
| Lawn care, cleaning and other household services | $70.4M | $1,277 | 90 |
| Rent and homeowner costs | $965.9M | $17,525 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Flagstaff metro area
- Population, 2025 estimate
- 144,368−0.6% since 2020
- Households
- 55,118
- Median age
- 36.5
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 18,616 sq. mi.
- People per square mile
- 8
- Median household income
- $72,966+22.7% vs. 2015–2019, before inflation
- Average household income
- $101,878
- Median home value
- $448,000
- Jobs located here
- 59,472
- Daytime population
- 148,186Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Flagstaff metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Flagstaff metro area 1
- Coconino County, AZ144,508 people
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Questions
How fast is the Flagstaff, AZ metro area growing?
Population estimates put the Flagstaff metro area at 144,368 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 55,118 households. Median household income rose 22.7% from the 2015–2019 survey, before inflation.
How much do households in the Flagstaff, AZ metro area spend?
Households in the Flagstaff metro area spend about $965.9M a year on rent and homeowner costs, $326.6M on groceries and $210.8M on food away from home. Set against the U.S., households in the Flagstaff metro area spend the most on child care and other personal services (an index of 112, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
Which business types have the highest market scores in the Flagstaff, AZ metro area?
The highest Groundwork market scores in the Flagstaff metro area are for child care centers and preschools (77), pet grooming and boarding businesses (71) and nail salons (69). The Flagstaff metro area ranks #28 of 387 scored metro areas for child care centers and preschools.
How does the Flagstaff, AZ metro area compare with the U.S.?
The median household income in the Flagstaff metro area is $72,966 a year, 10% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $448,000, against $332,700 for the U.S. For its number of households, the Flagstaff metro area has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for nail salons (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Flagstaff metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Flagstaff metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Flagstaff metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.