Beauty and personal care · Small-town market · Arizona
Nail salons in the Show Low, AZ area
How the Show Low, AZ area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #61 of 387 scored small-town markets
The only scored small-town market based in Arizona
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $32.6M
- On personal care products and services · $813 a household
- Spending per listing
- $3.3M
- 95% above the U.S.
- Listings per 10k households
- 2.5
- 58% below the U.S.
- Population, 2025
- 109,946
- +3.0% since 2020
See the nail salons around any address in the Show Low area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10 nail salons in the Show Low area. Of those, 3 are chain locations, or 30%, against 27% across the U.S. Per 10,000 households, that is 2.5, 58% below the U.S. rate of 6.0.
At $813 per household (19% below the U.S. average), households in the Show Low area spend about $32.6M a year on personal care products and services. That is about $3.3M of household spending for each salon on map listings, 95% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Show Low area: counts under 3 aren’t published. Official counts also show 49 one-person businesses without payroll.
Population estimates show the Show Low area grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for nail salons in the Show Low area is 70 (upper middle), #61 of 387 scored small-town markets and the only scored small-town market based in Arizona. That puts it in the top quarter of small-town markets.
How the Show Low area compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Show Low area | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 6.0 | 6.0 |
| Spending per listing | $3.3M | $1.7M | $1.7M |
| Households per official establishment | n/a | 4,321 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +54.1% | +23.2% |
| Population growth, 2020–2025 | +3.0% | +6.1% | +3.1% |
| Spending per household on personal care products and services | $813 | $1,017 | $1,005 |
| Median household income | $54,606 | $79,964 | $80,734 |
| Groundwork market score | 70 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 49Businesses with no payroll
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Show Low area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Show Low area
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Show Low area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Show Low area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas75
- Hair salons77
- Barbershops55
- Nail salons70
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Show Low, AZ area?
The Show Low area has 10 nail salons on map listings as of September 2026. 3 of them (30%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Show Low area: counts under 3 are left out. Official counts list 49 one-person businesses without payroll.
How much do households in the Show Low, AZ area spend on personal care products and services?
About $32.6M a year, or $813 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 10 nail salons on map listings, it comes to $3.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 40,063 households in the Show Low area and national spending patterns by income.
How does the Show Low, AZ area compare with the U.S. for nail salons?
The Show Low area has 2.5 nail salons per 10,000 households, 58% below the U.S. rate of 6.0. Spending per salon is $3.3M, 95% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Show Low area would have about 20, against 10 on map listings.
How fast is the Show Low, AZ area growing?
Population estimates put the Show Low area at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. The median household income in the Show Low area is $54,606 a year, 32% below the U.S. median of $80,734. That rose 36.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Show Low area scores 70 for nail salons (upper middle), #61 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Show Low area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Show Low area
Screening a site or an acquisition in the Show Low area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.