Groundwork

Real estate · Metro area · Arizona

Mortgage brokers and lenders in the Flagstaff, AZ metro area

Competitor counts, household spending and official business counts for mortgage brokers and lenders in the Flagstaff, AZ metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #272 of 373 scored metro areas
#6 of 7 scored metro areas based in Arizona

Listings
26
8 chain locations (31%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$965.9M
On rent and homeowner costs · $17,525 a household
Housing spending per listing (U.S. = 100)
95
5% below the U.S.
Listings per 10k households
4.7
9% above the U.S.
Population, 2025
144,368
−0.6% since 2020

See the mortgage brokers and lenders around any address in the Flagstaff metro area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $17,525 per household (5% above the U.S. average), households in the Flagstaff metro area spend about $965.9M a year on rent and homeowner costs. Housing spending per office is 5% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

There are 26 mortgage brokers and lenders on map listings in the Flagstaff metro area as of September 2026. 8 of them (31%) are chain locations, against 21% across the U.S. That comes to 4.7 for every 10,000 households, 9% above the U.S. rate of 4.3.

The official count of businesses with payroll classed as mortgage brokers and real estate lenders in the Flagstaff metro area was 11 in 2023. That is one for every 5,011 households, against one for every 4,897 across the U.S.

Population estimates put the population change in the Flagstaff metro area from 2020 to 2025 at −0.6%, against +3.1% for the U.S. The Groundwork market score for mortgage brokers and lenders in the Flagstaff metro area is 39 (lower middle), #272 of 373 scored metro areas and #6 of 7 scored metro areas based in Arizona.

How the Flagstaff metro area compares

The same measures for Arizona and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Flagstaff, AZ metro area compared with Arizona and the U.S.
MeasureFlagstaff metro areaArizonaU.S.
Listings per 10k households4.77.24.3
Housing spending per listing (U.S. = 100)9565100
Households per official establishment5,0112,9844,897
Official establishment growth, 2019–2023n/a+19.9%+9.5%
Population growth, 2020–2025−0.6%+6.1%+3.1%
Spending per household on rent and homeowner costs$17,525$18,061$16,661
Median household income$72,966$79,964$80,734
Groundwork market score3934

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
48
Annual payroll, 2023
$5.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
268 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Flagstaff metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Flagstaff metro area

Population, 2025 estimate
144,368−0.6% since 2020
Households
55,118
Median age
36.5
Homes lived in by their owners
60%
Vehicles per household
1.9
Land area
18,616 sq. mi.
People per square mile
8
Median household income
$72,966+22.7% vs. 2015–2019, before inflation
Average household income
$101,878
Median home value
$448,000
Jobs located here
59,472
Daytime population
148,186Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Flagstaff metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Arizona

Every Arizona market ranked →

The highest-scoring metro areas in Arizona for mortgage brokers and lenders, numbered among those based in Arizona, with the Flagstaff metro area marked.

Top metro areas in Arizona

Metro areas in Arizona ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Prescott Valley-Prescott, AZ56413.7118+6.5%#138 of 373
2Sierra Vista-Douglas, AZ53183.5115+0.6%#158 of 373
3Yuma, AZ48374.788+9.2%#202 of 373
4Lake Havasu City-Kingman, AZ47403.9103+6.5%#209 of 373
5Tucson, AZ412505.777+2.8%#261 of 373
6Flagstaff, AZ39264.795−0.6%#272 of 373
7Phoenix-Mesa-Chandler, AZ361,6118.557+7.3%#309 of 373

Other business types in the Flagstaff metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Flagstaff, AZ metro area?

As of September 2026, map listings count 26 mortgage brokers and lenders in the Flagstaff metro area. 8 of them (31%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 11 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in the Flagstaff, AZ metro area spend on rent and homeowner costs?

About $965.9M a year, or $17,525 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). For the 26 mortgage brokers and lenders on map listings, housing spending per office is 5% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 55,118 households in the Flagstaff metro area and national spending patterns by income.

How does the Flagstaff, AZ metro area compare with the U.S. for mortgage brokers and lenders?

The Flagstaff metro area has 4.7 mortgage brokers and lenders per 10,000 households, 9% above the U.S. rate of 4.3. The index of housing spending per office is 95, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Flagstaff metro area would have about 25, against 26 on map listings. There is one business with payroll in the industry for every 5,011 households, against one for every 4,897 across the U.S.

How fast is the Flagstaff, AZ metro area growing?

Population estimates put the Flagstaff metro area at 144,368 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 55,118 households. Median household income in the Flagstaff metro area is $72,966, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Flagstaff metro area scores 39 for mortgage brokers and lenders (lower middle), #272 of 373 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Flagstaff metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Flagstaff metro area

Screening a site or an acquisition in the Flagstaff metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.