Groundwork

Real estate · Metro area · Arizona

Real estate agents and brokers in the Flagstaff, AZ metro area

The real estate agents and brokers in the Flagstaff, AZ metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #377 of 387 scored metro areas
#7 of 7 scored metro areas based in Arizona

Listings
201
9 chain locations (4%)
Official establishments
129
+25.2% since 2019
Household spending a year
$965.9M
On rent and homeowner costs · $17,525 a household
Housing spending per listing (U.S. = 100)
88
12% below the U.S.
Listings per 10k households
36.5
19% above the U.S.
Population, 2025
144,368
−0.6% since 2020

See the real estate agents and brokers around any address in the Flagstaff metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Flagstaff metro area scores 28 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #377 of 387 scored metro areas and #7 of 7 scored metro areas based in Arizona. That puts it in the bottom quarter of metro areas.

At $17,525 per household (5% above the U.S. average), households in the Flagstaff metro area spend about $965.9M a year on rent and homeowner costs. Housing spending per office is 12% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 201 real estate agents and brokers on map listings in the Flagstaff metro area as of September 2026. 9 of them (4%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 36.5, 19% above the U.S. rate of 30.6.

In 2023, official counts showed 129 businesses with payroll in the Flagstaff metro area classed as offices of real estate agents and brokers, up 25.2% from 2019. That is one for every 427 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $277K has gone to businesses classed as offices of real estate agents and brokers in the Flagstaff metro area. Population estimates show the Flagstaff metro area declined 0.6% from 2020 to 2025, against +3.1% for the U.S.

How the Flagstaff metro area compares

The same measures for Arizona and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Flagstaff, AZ metro area compared with Arizona and the U.S.
MeasureFlagstaff metro areaArizonaU.S.
Listings per 10k households36.536.330.6
Housing spending per listing (U.S. = 100)8891100
Households per official establishment427456788
Official establishment growth, 2019–2023+25.2%+23.0%+20.1%
Population growth, 2020–2025−0.6%+6.1%+3.1%
Spending per household on rent and homeowner costs$17,525$18,061$16,661
Median household income$72,966$79,964$80,734
Groundwork market score2840

Official counts and lending

Businesses

Official establishments, 2019 to 2023
129+25.2% over the period
Employees, 2023
201
Annual payroll, 2023
$12.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2019 chain locations
Listings at the U.S. rate for this spending
177The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$277K

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Flagstaff metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Flagstaff metro area

Population, 2025 estimate
144,368−0.6% since 2020
Households
55,118
Median age
36.5
Homes lived in by their owners
60%
Vehicles per household
1.9
Land area
18,616 sq. mi.
People per square mile
8
Median household income
$72,966+22.7% vs. 2015–2019, before inflation
Average household income
$101,878
Median home value
$448,000
Jobs located here
59,472
Daytime population
148,186Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Flagstaff metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Arizona

Every Arizona market ranked →

The highest-scoring metro areas in Arizona for real estate agents and brokers, numbered among those based in Arizona, with the Flagstaff metro area marked.

Top metro areas in Arizona

Metro areas in Arizona ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Yuma, AZ5920425.7114+9.2%#97 of 387
2Sierra Vista-Douglas, AZ5610921.4136+0.6%#122 of 387
3Tucson, AZ481,24228.4111+2.8%#199 of 387
4Phoenix-Mesa-Chandler, AZ437,54739.986+7.3%#256 of 387
5Lake Havasu City-Kingman, AZ4135234.584+6.5%#276 of 387
6Prescott Valley-Prescott, AZ3645040.577+6.5%#327 of 387
7Flagstaff, AZ2820136.588−0.6%#377 of 387

Other business types in the Flagstaff metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Flagstaff, AZ metro area?

As of September 2026, map listings count 201 real estate agents and brokers in the Flagstaff metro area. 9 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 129 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 25.2% from 2019.

How much do households in the Flagstaff, AZ metro area spend on rent and homeowner costs?

About $965.9M a year, or $17,525 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). For the 201 real estate agents and brokers on map listings, housing spending per office is 12% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 55,118 households in the Flagstaff metro area and national spending patterns by income.

How does the Flagstaff, AZ metro area compare with the U.S. for real estate agents and brokers?

The Flagstaff metro area has 36.5 real estate agents and brokers per 10,000 households, 19% above the U.S. rate of 30.6. The index of housing spending per office is 88, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Flagstaff metro area would have about 177, against 201 on map listings. There is one business with payroll in the industry for every 427 households, against one for every 788 across the U.S. The official count rose 25.2% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Flagstaff, AZ metro area growing?

Population estimates put the Flagstaff metro area at 144,368 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 55,118 households. Median household income in the Flagstaff metro area is $72,966, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Flagstaff metro area scores 28 for real estate agents and brokers (lower middle), #377 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Flagstaff metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Flagstaff metro area

Screening a site or an acquisition in the Flagstaff metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Flagstaff metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.