Fitness and classes · County · Arizona
Gyms and studios in Coconino County, AZ
Competitor counts, household spending and official business counts for gyms and studios in Coconino County, AZ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,423 of 2,088 scored counties
#12 of 13 scored counties in Arizona
- Listings
- 94
- 17 chain locations (18%)
- Official establishments
- 44
- +15.8% since 2019
- Household spending a year
- $57.8M
- On memberships, classes and admissions · $1,050 a household
- Spending per listing
- $615K
- 7% below the U.S.
- Listings per 10k households
- 17.1
- 15% above the U.S.
- Population, 2025
- 144,368
- −0.6% since 2020
See the gyms and studios around any address in Coconino County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Coconino County spend about $57.8M a year on memberships, classes and admissions, or $1,050 per household, 7% above the U.S. average. That works out to $615K per location, 7% below the U.S. figure of $662K.
There are 94 gyms and studios on map listings in Coconino County as of September 2026. Chain locations make up 18% of them, against 20% across the U.S. That is 17.1 per 10,000 households, 15% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Coconino County was 44 in 2023, up 15.8% from 2019. That is one for every 1,253 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2.3M have gone to businesses classed as fitness centers and recreation instruction in Coconino County.
Population estimates put the population change in Coconino County from 2020 to 2025 at −0.6%, against +3.1% for the U.S. For gyms and studios, Coconino County has a Groundwork market score of 42 (lower middle): #1,423 of 2,088 scored counties and #12 of 13 scored counties in Arizona.
How Coconino County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Coconino County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.1 | 14.0 | 14.9 |
| Spending per listing | $615K | $798K | $662K |
| Households per official establishment | 1,253 | 1,824 | 1,641 |
| Official establishment growth, 2019–2023 | +15.8% | +15.2% | +8.2% |
| Population growth, 2020–2025 | −0.6% | +6.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,050 | $1,114 | $983 |
| Median household income | $72,966 | $79,964 | $80,734 |
| Groundwork market score | 42 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 44+15.8% over the period
- Employees, 2023
- 468
- Annual payroll, 2023
- $7.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9417 chain locations
- Listings at the U.S. rate for this spending
- 87The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Coconino County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Coconino County
- Population, 2025 estimate
- 144,368−0.6% since 2020
- Households
- 55,118
- Median age
- 36.5
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 18,616 sq. mi.
- People per square mile
- 8
- Median household income
- $72,966+22.7% vs. 2015–2019, before inflation
- Average household income
- $101,878
- Median home value
- $448,000
- Jobs located here
- 59,472
- Daytime population
- 148,186Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Coconino County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for gyms and studios, numbered among those based in Arizona, with Coconino County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 93 | 94 | 5.8 | $1.8M | +25.4% | #4 of 2,088 |
| 2Mohave County, AZ | 82 | 93 | 9.1 | $880K | +6.5% | #53 of 2,088 |
| 3Yuma County, AZ | 71 | 93 | 11.7 | $689K | +9.2% | #241 of 2,088 |
| 4Navajo County, AZ | 68 | 37 | 9.2 | $774K | +3.0% | #321 of 2,088 |
| 5Graham County, AZ | 67 | 13 | 10.2 | $836K | +4.0% | #344 of 2,088 |
| 6Maricopa County, AZ | 67 | 2,669 | 15.4 | $800K | +5.5% | #345 of 2,088 |
| 7Yavapai County, AZ | 66 | 164 | 14.8 | $649K | +6.5% | #387 of 2,088 |
| 8Cochise County, AZ | 61 | 52 | 10.2 | $784K | +0.6% | #557 of 2,088 |
| 9Pima County, AZ | 59 | 608 | 13.9 | $718K | +2.8% | #640 of 2,088 |
| 10Apache County, AZ | 56 | 10 | 4.7 | $1.3M | −2.2% | #751 of 2,088 |
| 12Coconino County, AZ | 42 | 94 | 17.1 | $615K | −0.6% | #1,423 of 2,088 |
Other business types in Coconino County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes42
- Gyms54
- Yoga, Pilates and fitness studios33
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Coconino County, AZ?
As of September 2026, map listings count 94 gyms and studios in Coconino County. 17 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 44 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 15.8% from 2019.
How much do households in Coconino County, AZ spend on memberships, classes and admissions?
About $57.8M a year, or $1,050 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 94 gyms and studios on map listings, it comes to $615K per location. It is estimated from the incomes of the 55,118 households in Coconino County and national spending patterns by income.
How does Coconino County, AZ compare with the U.S. for gyms and studios?
Coconino County has 17.1 gyms and studios per 10,000 households, 15% above the U.S. rate of 14.9. Spending per location is $615K, 7% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Coconino County would have about 87, against 94 on map listings. There is one business with payroll in the industry for every 1,253 households, against one for every 1,641 across the U.S. The official count rose 15.8% from 2019 to 2023, against +8.2% for the U.S.
How fast is Coconino County, AZ growing?
Population estimates put Coconino County at 144,368 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 55,118 households. The median household income in Coconino County is $72,966 a year, 10% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Coconino County scores 42 for gyms and studios (lower middle), #1,423 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Coconino County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Coconino County
Screening a site or an acquisition in Coconino County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.