Fitness and classes · Small-town market · Wyoming
Gyms in the Riverton, WY area
The gyms in the Riverton, WY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #450 of 506 scored small-town markets
#8 of 8 scored small-town markets based in Wyoming
- Listings
- 21
- 2 chain locations (10%)
- Official establishments
- 8
- All fitness and recreational sports centers
- Household spending a year
- $12.7M
- On memberships, classes and admissions · $842 a household
- Spending per listing
- $603K
- 54% below the U.S.
- Listings per 10k households
- 14.0
- 84% above the U.S.
- Population, 2025
- 39,464
- +0.7% since 2020
See the gyms around any address in the Riverton area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Riverton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, the Riverton area has a Groundwork market score of 29 (lower middle): #450 of 506 scored small-town markets and #8 of 8 scored small-town markets based in Wyoming. That puts it in the bottom quarter of small-town markets.
At $842 per household (14% below the U.S. average), households in the Riverton area spend about $12.7M a year on memberships, classes and admissions. Spread across 21 gyms, that is $603K per gym, 54% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 21 gyms on map listings in the Riverton area as of September 2026. Chain locations make up 10% of them, against 28% across the U.S. Per 10,000 households, that is 14.0, 84% above the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Riverton area was 8 in 2023. That is one for every 1,880 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Population estimates put the population change in the Riverton area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How the Riverton area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riverton area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.0 | 8.6 | 7.6 |
| Spending per listing | $603K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,880 | 2,704 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +5.9% | +5.8% |
| Population growth, 2020–2025 | +0.7% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $842 | $1,015 | $983 |
| Median household income | $64,904 | $76,176 | $80,734 |
| Groundwork market score | 29 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8All fitness and recreational sports centers
- Employees, 2023
- 67
- Annual payroll, 2023
- $626K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 212 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Riverton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Riverton area
- Population, 2025 estimate
- 39,464+0.7% since 2020
- Households
- 15,037
- Median age
- 39.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.2
- Land area
- 9,184 sq. mi.
- People per square mile
- 4
- Median household income
- $64,904+16.1% vs. 2015–2019, before inflation
- Average household income
- $81,945
- Median home value
- $268,800
- Jobs located here
- 15,452
- Daytime population
- 38,967Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Riverton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Riverton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for gyms, numbered among those based in Wyoming, with the Riverton area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gillette, WY | 77 | 14 | 7.8 | $1.5M | +2.1% | #22 of 506 |
| 2Laramie, WY | 65 | 11 | 6.4 | $1.4M | +3.9% | #91 of 506 |
| 3Rock Springs, WY | 61 | 12 | 6.9 | $1.5M | −2.2% | #130 of 506 |
| 4Sheridan, WY | 55 | 12 | 8.7 | $1.1M | +7.2% | #203 of 506 |
| 5Cody, WY | 54 | 15 | 11.3 | $864K | +5.1% | #225 of 506 |
| 6Evanston, WY-UT | 49 | 12 | 13.9 | $721K | +2.0% | #275 of 506 |
| 7Jackson, WY-ID | 48 | 27 | 18.6 | $900K | +4.2% | #281 of 506 |
| 8Riverton, WY | 29 | 21 | 14.0 | $603K | +0.7% | #450 of 506 |
Other business types in the Riverton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Riverton, WY area?
As of September 2026, map listings count 21 gyms in the Riverton area. 2 of them (10%) are chain locations. The listings count gyms and fitness centers. Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Riverton, WY area spend on memberships, classes and admissions?
About $12.7M a year, or $842 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 21 gyms on map listings, it comes to $603K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 15,037 households in the Riverton area and national spending patterns by income.
How does the Riverton, WY area compare with the U.S. for gyms?
The Riverton area has 14.0 gyms per 10,000 households, 84% above the U.S. rate of 7.6. Spending per gym is $603K, 54% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Riverton area would have about 10, against 21 on map listings. There is one business with payroll in the industry for every 1,880 households, against one for every 3,109 across the U.S.
How fast is the Riverton, WY area growing?
Population estimates put the Riverton area at 39,464 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 15,037 households. Median household income in the Riverton area is $64,904, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Riverton area scores 29 for gyms (lower middle), #450 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Riverton area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Riverton area
Screening a site or an acquisition in the Riverton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Riverton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.