County profile · Wisconsin
Racine County, WI market data
How Racine County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 198,919
- +0.4% since 2020
- Households
- 80,406
- Median household income
- $78,096
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $251,400
- Jobs located here
- 75,599
- Highest market score
- 75
- Tire shops, #166 of 1,530 scored counties
A site report maps the competitors on map listings around any address in Racine County by name and distance, and the households and spending within reach. Or open the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Racine County has an estimated 198,919 people and 80,406 households. Population estimates show Racine County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Racine County is $78,096, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
Relative to the U.S., household spending in Racine County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Of the business types scored in Racine County, tire shops (75), martial arts and dance studios (74) and coffee shops and cafes (74) have the highest Groundwork market scores. For tire shops, that ranks #166 of 1,530 scored counties.
Racine County is part of the Racine-Mount Pleasant metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (83% above the U.S. rate) and lowest for real estate agents and brokers (50% below the U.S. rate).
All 56 business types in Racine County
Highest Groundwork market score first. Each score compares Racine County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 75 | #166 of 1,530 | 23 | 2.9 | $3.7M | 148 | 7 |
| Martial arts and dance studios | 74 | #92 of 1,334 | 24 | 3.0 | $3.1M | 152 | 11 |
| Coffee shops and cafes | 74 | #200 of 2,063 | 47 | 5.8 | $6.8M | 183 | 29 |
| Convenience stores | 72 | #367 of 2,261 | 56 | 7.0 | $8.8M | 111 | 13 |
| Roofing and gutters | 71 | #143 of 1,177 | 15 | 1.9 | $14.8M | 175 | 8 |
| Barbershops | 70 | #226 of 1,356 | 26 | 3.2 | $3.1M | 165 | 4 |
| Clothing and shoe stores | 70 | #382 of 2,087 | 82 | 10.2 | $2M | 154 | 22 |
| Nail salons | 69 | #165 of 1,328 | 27 | 3.4 | $3M | 180 | 13 |
| Car washes and detailing | 68 | #286 of 1,451 | 32 | 4.0 | $2.7M | 106 | 7 |
| Pizza | 67 | #391 of 2,090 | 48 | 6.0 | $6.6M | 130 | 143 |
| Gyms, studios and classes | 66 | #369 of 2,088 | 79 | 9.8 | $930K | 141 | 34 |
| Gyms | 65 | #350 of 1,792 | 43 | 5.3 | $1.7M | 131 | 23 |
| Clothing, shoes and laundry | 65 | #536 of 2,210 | 121 | 15.0 | $1.3M | 151 | 33 |
| Oil change and quick lube | 64 | #121 of 479 | 5 | 0.6 | $17.1M | 124 | 5 |
| Pest control | 64 | #167 of 699 | 6 | 0.7 | $16.7M | 164 | 5 |
| Grocery and convenience stores | 64 | #627 of 2,402 | 137 | 17.0 | $3.6M | 106 | 48 |
| Dry cleaners | 63 | #129 of 507 | 7 | 0.9 | $22.9M | 146 | 6 |
| Electricians | 63 | #285 of 1,160 | 17 | 2.1 | $13M | 109 | 35 |
| Sit-down restaurants | 63 | #617 of 2,405 | 358 | 44.5 | $889K | 134 | 128 |
| Mortgage brokers and lenders | 62 | #216 of 887 | 19 | 2.4 | Index only | 154 | 4 |
| Chiropractors | 62 | #406 of 1,490 | 43 | 5.3 | $2.7M | 112 | 22 |
| Spas and skin care | 62 | #455 of 1,769 | 67 | 8.3 | $1.2M | 138 | 14 |
| Restaurants and cafes | 62 | #679 of 2,405 | 722 | 89.8 | $441K | 119 | 300 |
| Yoga, Pilates and fitness studios | 61 | #191 of 777 | 12 | 1.5 | $6.1M | 151 | 23 |
| Fast food and sandwich shops | 61 | #694 of 2,222 | 95 | 11.8 | $3.3M | 110 | 143 |
| Pet grooming and boarding | 60 | #491 of 1,461 | 33 | 4.1 | $2.1M | 82 | 12 |
| Primary care and pediatrics | 60 | #503 of 1,656 | 42 | 5.2 | $2.7M | 154 | 136 |
| Auto repair and car care | 60 | #734 of 2,401 | 276 | 34.3 | $309K | 115 | 113 |
| Laundromats | 59 | #275 of 785 | 11 | 1.4 | $14.6M | 117 | 5 |
| Optometrists and eye care | 58 | #474 of 1,302 | 37 | 4.6 | $3.1M | 99 | 14 |
| Collision repair and body shops | 58 | #490 of 1,327 | 27 | 3.4 | $3.2M | 103 | 18 |
| Bakeries and dessert shops | 58 | #622 of 1,889 | 70 | 8.7 | $4.5M | 110 | 36 |
| Pet businesses | 58 | #732 of 2,200 | 92 | 11.4 | $752K | 86 | 37 |
| Grocery stores | 58 | #744 of 2,070 | 48 | 6.0 | $10.2M | 110 | 35 |
| Property management | 57 | #319 of 910 | 14 | 1.7 | Index only | 147 | 23 |
| Veterinarians | 57 | #565 of 1,485 | 30 | 3.7 | $2.3M | 85 | 19 |
| Gas stations | 57 | #864 of 2,358 | 83 | 10.3 | $2.6M | 109 | 75 |
| Funeral homes | 56 | #553 of 1,472 | 16 | 2.0 | $718K | 106 | 12 |
| Home repair trades | 56 | #746 of 2,057 | 93 | 11.6 | $2.4M | 98 | 110 |
| Real estate agents and brokers | 55 | #784 of 2,176 | 124 | 15.4 | Index only | 169 | 45 |
| Dentists and orthodontists | 54 | #793 of 1,886 | 91 | 11.3 | $1.3M | 129 | 68 |
| Auto repair shops | 54 | #997 of 2,378 | 168 | 20.9 | $508K | 114 | 93 |
| Pet stores | 53 | #426 of 974 | 17 | 2.1 | $4.1M | 90 | 6 |
| Real estate | 51 | #1,037 of 2,229 | 165 | 20.5 | Index only | 160 | 85 |
| Salons, barbers and spas | 49 | #1,215 of 2,385 | 317 | 39.4 | $255K | 120 | 82 |
| Insurance agencies | 47 | #1,217 of 2,272 | 85 | 10.6 | $1.5M | 122 | 59 |
| Hair salons | 47 | #1,331 of 2,339 | 194 | 24.1 | $417K | 97 | 49 |
| Physical therapy | 46 | #830 of 1,422 | 66 | 8.2 | $1.7M | 73 | 28 |
| HVAC and plumbing | 44 | #1,070 of 1,707 | 61 | 7.6 | $3.6M | 76 | 67 |
| Urgent care and walk-in clinics | 42 | #214 of 325 | 7 | 0.9 | $16.5M | 67 | Under 3 |
| Child care and preschools | 42 | #1,041 of 1,611 | 47 | 5.8 | $716K | 71 | 45 |
| House cleaning | 39 | #622 of 847 | 22 | 2.7 | $4.6M | 71 | 31 |
| Doctors, dentists and clinics | 37 | #1,820 of 2,394 | 893 | 111.1 | $129K | 85 | 268 |
| Lawn, cleaning and pest control | 28 | #1,633 of 1,771 | 99 | 12.3 | $1M | 60 | 126 |
| Home inspectors | 27 | #376 of 415 | 8 | 1.0 | Index only | 54 | 6 |
| Landscaping and lawn care | 25 | #1,383 of 1,493 | 71 | 8.8 | $1.4M | 48 | 90 |
Household spending in Racine County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $85.3M | $1,061 | 111 |
| Gasoline and other fuels | $215M | $2,674 | 103 |
| Food away from home | $318.2M | $3,957 | 97 |
| Groceries | $491.3M | $6,111 | 97 |
| Personal care products and services | $81M | $1,007 | 100 |
| Child care and other personal services | $33.7M | $419 | 72 |
| Memberships, classes and admissions | $73.5M | $914 | 93 |
| Medical and dental services | $115.4M | $1,435 | 111 |
| Pets | $69.2M | $861 | 95 |
| Clothing, shoes and related services | $160.6M | $1,997 | 97 |
| Vehicle insurance | $130.1M | $1,618 | 83 |
| Home repairs, maintenance and insurance | $221.5M | $2,755 | 91 |
| Lawn care, cleaning and other household services | $100.4M | $1,248 | 88 |
| Rent and homeowner costs | $1.1B | $14,204 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Racine County
- Population, 2025 estimate
- 198,919+0.4% since 2020
- Households
- 80,406
- Median age
- 41.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 333 sq. mi.
- People per square mile
- 594
- Median household income
- $78,096+27.3% vs. 2015–2019, before inflation
- Average household income
- $99,261
- Median home value
- $251,400
- Jobs located here
- 75,599
- Daytime population
- 171,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Racine County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Ozaukee County, WI92,966 people
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- Jefferson County, WI86,003 people
- Rock County, WI164,350 people
Questions
How fast is Racine County, WI growing?
Population estimates put Racine County at 198,919 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 80,406 households. Median household income rose 27.3% from the 2015–2019 survey, before inflation.
How much do households in Racine County, WI spend?
Households in Racine County spend about $1.1B a year on rent and homeowner costs, $491.3M on groceries and $318.2M on food away from home. Set against the U.S., households in Racine County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (72).
Which business types have the highest market scores in Racine County, WI?
The highest Groundwork market scores in Racine County are for tire shops (75), martial arts and dance studios (74) and coffee shops and cafes (74). Racine County ranks #166 of 1,530 scored counties for tire shops.
How does Racine County, WI compare with the U.S.?
The median household income in Racine County is $78,096 a year, 3% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $251,400, against $332,700 for the U.S. For its number of households, Racine County has the most map listings, relative to the U.S., for landscaping and lawn care companies (83% above the U.S. rate) and the fewest for real estate agents and brokers (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Racine County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Racine County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Racine County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.