County profile · Wisconsin
Walworth County, WI market data
How Walworth County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 106,127
- +0.8% since 2020
- Households
- 43,087
- Median household income
- $80,520
- +26.3% vs. 2015–2019, before inflation
- Median home value
- $302,700
- Jobs located here
- 43,660
- Highest market score
- 84
- Car washes and detailing, #39 of 1,451 scored counties
A site report maps the competitors on map listings around any address in Walworth County by name and distance, and the households and spending within reach. Or open the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Walworth County has an estimated 106,127 people and 43,087 households. Population estimates put the population change in Walworth County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). Median household income in Walworth County is $80,520, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
Relative to the U.S., household spending in Walworth County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (78).
Of the business types scored in Walworth County, car washes and detailers (84), collision repair and body shops (83) and tire shops (81) have the highest Groundwork market scores. For car washes and detailers, that ranks #39 of 1,451 scored counties.
Walworth County is part of the Whitewater-Elkhorn area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.9 times the U.S. rate) and lowest for primary care and pediatric clinics (56% below the U.S. rate).
All 56 business types in Walworth County
Highest Groundwork market score first. Each score compares Walworth County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 84 | #39 of 1,451 | 11 | 2.6 | $4.7M | 185 | 3 |
| Collision repair and body shops | 83 | #40 of 1,327 | 9 | 2.1 | $5.7M | 184 | 6 |
| Tire shops | 81 | #89 of 1,530 | 13 | 3.0 | $3.9M | 157 | 3 |
| Barbershops | 78 | #85 of 1,356 | 7 | 1.6 | $6.4M | 340 | Under 3 |
| Dentists and orthodontists | 76 | #129 of 1,886 | 32 | 7.4 | $2M | 203 | 23 |
| Optometrists and eye care | 74 | #129 of 1,302 | 12 | 2.8 | $5.3M | 170 | 7 |
| Auto repair and car care | 74 | #248 of 2,401 | 135 | 31.3 | $379K | 141 | 54 |
| Convenience stores | 72 | #379 of 2,261 | 37 | 8.6 | $7.3M | 92 | 4 |
| Primary care and pediatrics | 71 | #225 of 1,656 | 14 | 3.2 | $4.6M | 256 | 55 |
| Nail salons | 70 | #144 of 1,328 | 13 | 3.0 | $3.5M | 207 | 8 |
| Child care and preschools | 70 | #251 of 1,611 | 13 | 3.0 | $1.5M | 150 | 19 |
| Auto repair shops | 69 | #365 of 2,378 | 79 | 18.3 | $648K | 146 | 46 |
| Grocery stores | 68 | #457 of 2,070 | 24 | 5.6 | $11.2M | 121 | 15 |
| Physical therapy | 66 | #314 of 1,422 | 27 | 6.3 | $2.4M | 98 | 9 |
| Grocery and convenience stores | 66 | #569 of 2,402 | 89 | 20.7 | $3M | 89 | 19 |
| Gyms | 62 | #466 of 1,792 | 36 | 8.4 | $1.2M | 91 | 9 |
| Fast food and sandwich shops | 58 | #825 of 2,222 | 59 | 13.7 | $3M | 98 | 78 |
| Spas and skin care | 56 | #677 of 1,769 | 51 | 11.8 | $881K | 101 | 6 |
| Pizza | 56 | #799 of 2,090 | 41 | 9.5 | $4.3M | 85 | 78 |
| Clothing and shoe stores | 56 | #822 of 2,087 | 59 | 13.7 | $1.5M | 119 | 27 |
| Dry cleaners | 54 | #224 of 507 | 5 | 1.2 | $17.9M | 114 | 4 |
| Electricians | 54 | #501 of 1,160 | 11 | 2.6 | $11.2M | 93 | 28 |
| Funeral homes | 52 | #659 of 1,472 | 13 | 3.0 | $500K | 74 | 7 |
| Salons, barbers and spas | 52 | #1,043 of 2,385 | 166 | 38.5 | $271K | 127 | 51 |
| Hair salons | 52 | #1,062 of 2,339 | 91 | 21.1 | $494K | 115 | 35 |
| Gas stations | 52 | #1,072 of 2,358 | 59 | 13.7 | $2.2M | 91 | 56 |
| Doctors, dentists and clinics | 52 | #1,103 of 2,394 | 341 | 79.1 | $187K | 123 | 116 |
| Roofing and gutters | 51 | #572 of 1,177 | 16 | 3.7 | $7.7M | 91 | 9 |
| Pet grooming and boarding | 51 | #714 of 1,461 | 19 | 4.4 | $2M | 80 | 10 |
| Martial arts and dance studios | 49 | #697 of 1,334 | 21 | 4.9 | $2M | 101 | 17 |
| HVAC and plumbing | 48 | #925 of 1,707 | 27 | 6.3 | $4.6M | 96 | 49 |
| Home repair trades | 48 | #1,124 of 2,057 | 54 | 12.5 | $2.3M | 94 | 86 |
| Yoga, Pilates and fitness studios | 47 | #453 of 777 | 17 | 3.9 | $2.5M | 62 | 9 |
| Property management | 47 | #490 of 910 | 10 | 2.3 | Index only | 113 | 20 |
| Chiropractors | 47 | #833 of 1,490 | 29 | 6.7 | $2.2M | 92 | 22 |
| Clothing, shoes and laundry | 47 | #1,244 of 2,210 | 98 | 22.7 | $912K | 104 | 37 |
| Bakeries and dessert shops | 44 | #1,149 of 1,889 | 45 | 10.4 | $3.9M | 95 | 34 |
| Gyms, studios and classes | 44 | #1,349 of 2,088 | 74 | 17.2 | $576K | 87 | 26 |
| Veterinarians | 43 | #921 of 1,485 | 25 | 5.8 | $1.5M | 57 | 12 |
| Coffee shops and cafes | 42 | #1,322 of 2,063 | 55 | 12.8 | $3.2M | 87 | 30 |
| Pet businesses | 40 | #1,536 of 2,200 | 72 | 16.7 | $537K | 61 | 26 |
| Mortgage brokers and lenders | 39 | #632 of 887 | 16 | 3.7 | Index only | 101 | Under 3 |
| Real estate agents and brokers | 37 | #1,758 of 2,176 | 124 | 28.8 | Index only | 93 | 36 |
| Sit-down restaurants | 37 | #1,770 of 2,405 | 288 | 66.8 | $615K | 93 | 122 |
| Pet stores | 36 | #702 of 974 | 16 | 3.7 | $2.4M | 53 | 4 |
| Real estate | 36 | #1,845 of 2,229 | 153 | 35.5 | Index only | 95 | 63 |
| Restaurants and cafes | 35 | #1,836 of 2,405 | 558 | 129.5 | $318K | 86 | 232 |
| Insurance agencies | 33 | #1,713 of 2,272 | 66 | 15.3 | $1.2M | 93 | 48 |
| House cleaning | 30 | #746 of 847 | 11 | 2.6 | $5.1M | 79 | 35 |
| Laundromats | 28 | #645 of 785 | 14 | 3.2 | $6.4M | 51 | 6 |
| Lawn, cleaning and pest control | 19 | #1,744 of 1,771 | 72 | 16.7 | $773K | 46 | 143 |
| Landscaping and lawn care | 17 | #1,469 of 1,493 | 59 | 13.7 | $943K | 32 | 104 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 80 | 4 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $25.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $27.8M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Walworth County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $51.2M | $1,187 | 124 |
| Gasoline and other fuels | $127.7M | $2,964 | 114 |
| Food away from home | $177.2M | $4,113 | 101 |
| Groceries | $268.8M | $6,238 | 99 |
| Personal care products and services | $44.9M | $1,043 | 104 |
| Child care and other personal services | $19.6M | $454 | 78 |
| Memberships, classes and admissions | $42.6M | $989 | 101 |
| Medical and dental services | $63.8M | $1,482 | 115 |
| Pets | $38.7M | $897 | 99 |
| Clothing, shoes and related services | $89.4M | $2,074 | 101 |
| Vehicle insurance | $77.1M | $1,790 | 91 |
| Home repairs, maintenance and insurance | $123.3M | $2,863 | 95 |
| Lawn care, cleaning and other household services | $55.7M | $1,292 | 91 |
| Rent and homeowner costs | $630.2M | $14,627 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Walworth County
- Population, 2025 estimate
- 106,127+0.8% since 2020
- Households
- 43,087
- Median age
- 42.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 555 sq. mi.
- People per square mile
- 190
- Median household income
- $80,520+26.3% vs. 2015–2019, before inflation
- Average household income
- $109,464
- Median home value
- $302,700
- Jobs located here
- 43,660
- Daytime population
- 95,627Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walworth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Walworth County, WI growing?
Population estimates put Walworth County at 106,127 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 43,087 households. Median household income rose 26.3% from the 2015–2019 survey, before inflation.
How much do households in Walworth County, WI spend?
Households in Walworth County spend about $630.2M a year on rent and homeowner costs, $268.8M on groceries and $177.2M on food away from home. Set against the U.S., households in Walworth County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (78).
Which business types have the highest market scores in Walworth County, WI?
The highest Groundwork market scores in Walworth County are for car washes and detailers (84), collision repair and body shops (83) and tire shops (81). Walworth County ranks #39 of 1,451 scored counties for car washes and detailers.
How does Walworth County, WI compare with the U.S.?
The median household income in Walworth County is $80,520 a year, in line with the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $302,700, against $332,700 for the U.S. For its number of households, Walworth County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.9 times the U.S. rate) and the fewest for primary care and pediatric clinics (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Walworth County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walworth County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Walworth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.