Beauty and personal care · County · Wisconsin
Salons, barbers and spas in Marquette County, WI
Competitor counts, household spending and official business counts for salons, barbers and spas in Marquette County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #177 of 2,385 scored counties
#11 of 67 scored counties in Wisconsin
- Listings
- 11
- 3 chain locations (27%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.3M
- On personal care products and services · $901 a household
- Spending per listing
- $572K
- 2.7 times the U.S.
- Listings per 10k households
- 15.7
- 67% below the U.S.
- Population, 2025
- 15,927
- +2.1% since 2020
See the salons, barbers and spas around any address in Marquette County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Marquette County has a Groundwork market score of 74 (upper middle): #177 of 2,385 scored counties and #11 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for salons, barbers and spas.
Map listings as of September 2026 show 11 salons, barbers and spas in Marquette County. Of those, 3 are chain locations, or 27%, against 15% across the U.S. That comes to 15.7 for every 10,000 households, 67% below the U.S. rate of 47.2.
Household spending on personal care products and services in Marquette County comes to about $6.3M a year: $901 per household, 10% below the U.S. average. That works out to $572K per business, 2.7 times the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Marquette County: counts under 3 aren’t published. Population estimates show Marquette County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How Marquette County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marquette County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.7 | 43.7 | 47.2 |
| Spending per listing | $572K | $230K | $213K |
| Households per official establishment | n/a | 924 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $901 | $1,007 | $1,005 |
| Median household income | $65,681 | $77,485 | $80,734 |
| Groundwork market score | 74 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 113 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Marquette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marquette County
- Population, 2025 estimate
- 15,927+2.1% since 2020
- Households
- 6,987
- Median age
- 49.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 456 sq. mi.
- People per square mile
- 35
- Median household income
- $65,681+25.6% vs. 2015–2019, before inflation
- Average household income
- $82,123
- Median home value
- $210,400
- Jobs located here
- 3,800
- Daytime population
- 12,809Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marquette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for salons, barbers and spas, numbered among those based in Wisconsin, with Marquette County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 24 | 14.3 | $686K | +2.9% | #25 of 2,385 |
| 2Adams County, WI | 79 | 12 | 12.6 | $693K | +5.2% | #74 of 2,385 |
| 3Bayfield County, WI | 79 | 16 | 21.5 | $440K | +3.4% | #84 of 2,385 |
| 4Washburn County, WI | 77 | 16 | 21.1 | $434K | +2.8% | #117 of 2,385 |
| 5Sawyer County, WI | 77 | 21 | 23.8 | $374K | +4.0% | #124 of 2,385 |
| 6Calumet County, WI | 76 | 49 | 22.9 | $464K | +2.9% | #130 of 2,385 |
| 7Kewaunee County, WI | 76 | 19 | 22.7 | $442K | +1.0% | #133 of 2,385 |
| 8Burnett County, WI | 76 | 15 | 20.9 | $435K | +3.9% | #134 of 2,385 |
| 9Vernon County, WI | 76 | 33 | 26.6 | $359K | +2.4% | #146 of 2,385 |
| 10Trempealeau County, WI | 75 | 36 | 28.7 | $340K | +1.1% | #172 of 2,385 |
| 11Marquette County, WI | 74 | 11 | 15.7 | $572K | +2.1% | #177 of 2,385 |
Other business types in Marquette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas74
- Hair salons72
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Marquette County, WI?
There are 11 salons, barbers and spas on map listings in Marquette County as of September 2026. 3 of them (27%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Marquette County: counts under 3 are left out. Official counts list 30 one-person businesses without payroll.
How much do households in Marquette County, WI spend on personal care products and services?
About $6.3M a year, or $901 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 11 salons, barbers and spas on map listings, it comes to $572K per business. It is estimated from the incomes of the 6,987 households in Marquette County and national spending patterns by income.
How does Marquette County, WI compare with the U.S. for salons, barbers and spas?
Marquette County has 15.7 salons, barbers and spas per 10,000 households, 67% below the U.S. rate of 47.2. Spending per business is $572K, 2.7 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Marquette County would have about 30, against 11 on map listings.
How fast is Marquette County, WI growing?
Population estimates put Marquette County at 15,927 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 6,987 households. Median household income in Marquette County is $65,681, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marquette County scores 74 for salons, barbers and spas (upper middle), #177 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marquette County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Marquette County
Screening a site or an acquisition in Marquette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.