Fitness and classes · County · West Virginia
Gyms and studios in Wood County, WV
Competitor counts, household spending and official business counts for gyms and studios in Wood County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,617 of 2,088 scored counties
#12 of 30 scored counties in West Virginia
- Listings
- 40
- 4 chain locations (10%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $20.5M
- On memberships, classes and admissions · $572 a household
- Spending per listing
- $512K
- 23% below the U.S.
- Listings per 10k households
- 11.2
- 25% below the U.S.
- Population, 2025
- 82,385
- −2.1% since 2020
See the gyms and studios around any address in Wood County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Wood County has a Groundwork market score of 36 (lower middle): #1,617 of 2,088 scored counties and #12 of 30 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Wood County comes to about $20.5M a year: $572 per household, 42% below the U.S. average. That is about $512K of household spending for each location on map listings, 23% below the U.S. figure of $662K.
Wood County has 40 gyms and studios on map listings as of September 2026. Of those, 4 are chain locations, or 10%, against 20% across the U.S. That comes to 11.2 for every 10,000 households, 25% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Wood County was 8 in 2023. That is one for every 4,480 households, against one for every 1,641 across the U.S. Population estimates show Wood County declined 2.1% from 2020 to 2025, against +3.1% for the U.S.
How Wood County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wood County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 9.7 | 14.9 |
| Spending per listing | $512K | $614K | $662K |
| Households per official establishment | 4,480 | 3,554 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −6.8% | +8.2% |
| Population growth, 2020–2025 | −2.1% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $572 | $595 | $983 |
| Median household income | $57,810 | $59,608 | $80,734 |
| Groundwork market score | 36 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 8
- Employees, 2023
- 175
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 404 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wood County
- Population, 2025 estimate
- 82,385−2.1% since 2020
- Households
- 35,836
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 367 sq. mi.
- People per square mile
- 228
- Median household income
- $57,810+22.2% vs. 2015–2019, before inflation
- Average household income
- $79,213
- Median home value
- $158,500
- Jobs located here
- 37,360
- Daytime population
- 85,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for gyms and studios, numbered among those based in West Virginia, with Wood County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 83 | 24 | 10.5 | $884K | +9.2% | #41 of 2,088 |
| 2Berkeley County, WV | 78 | 33 | 6.5 | $1.1M | +13.7% | #87 of 2,088 |
| 3Preston County, WV | 62 | 7 | 5.5 | $1M | −0.6% | #508 of 2,088 |
| 4Mineral County, WV | 52 | 8 | 7.2 | $852K | −0.4% | #931 of 2,088 |
| 5Putnam County, WV | 51 | 28 | 12.0 | $656K | −1.0% | #999 of 2,088 |
| 6Marshall County, WV | 49 | 6 | 4.8 | $1.1M | −4.4% | #1,076 of 2,088 |
| 7Ohio County, WV | 49 | 17 | 9.3 | $669K | −4.4% | #1,098 of 2,088 |
| 8Mason County, WV | 47 | 5 | 4.9 | $1M | −2.7% | #1,194 of 2,088 |
| 9Lewis County, WV | 36 | 6 | 8.6 | $700K | −3.7% | #1,606 of 2,088 |
| 10Randolph County, WV | 36 | 10 | 9.4 | $591K | −3.6% | #1,609 of 2,088 |
| 12Wood County, WV | 36 | 40 | 11.2 | $512K | −2.1% | #1,617 of 2,088 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes36
- Gyms30
- Yoga, Pilates and fitness studios
- Martial arts and dance studios29
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Wood County, WV?
Map listings as of September 2026 show 40 gyms and studios in Wood County. 4 of them (10%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 8 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Wood County, WV spend on memberships, classes and admissions?
About $20.5M a year, or $572 per household. That is 42% below the U.S. average (an index of 58, where 100 is the U.S. average). Spread across the 40 gyms and studios on map listings, it comes to $512K per location. It is estimated from the incomes of the 35,836 households in Wood County and national spending patterns by income.
How does Wood County, WV compare with the U.S. for gyms and studios?
Wood County has 11.2 gyms and studios per 10,000 households, 25% below the U.S. rate of 14.9. Spending per location is $512K, 23% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Wood County would have about 31, against 40 on map listings. There is one business with payroll in the industry for every 4,480 households, against one for every 1,641 across the U.S.
How fast is Wood County, WV growing?
Population estimates put Wood County at 82,385 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 35,836 households. The median household income in Wood County is $57,810 a year, 28% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 36 for gyms and studios (lower middle), #1,617 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.