County profile · Washington
Walla Walla County, WA market data
How Walla Walla County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 62,361
- −0.4% since 2020
- Households
- 23,447
- Median household income
- $74,202
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $408,900
- Jobs located here
- 26,913
- Highest market score
- 79
- Pet businesses, #84 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Walla Walla County by name and distance, and the households and spending within reach. Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Walla Walla County has an estimated 62,361 people and 23,447 households. Population estimates put the population change in Walla Walla County from 2020 to 2025 at −0.4%, against +3.1% for the U.S. Median household income in Walla Walla County is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
Relative to the U.S., household spending in Walla Walla County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Of the business types scored in Walla Walla County, pet businesses (79), auto repair shops (75) and auto repair and car care businesses (73) have the highest Groundwork market scores. For pet businesses, that ranks #84 of 2,200 scored counties.
Walla Walla County is part of the Walla Walla metro area. Against the U.S., map listings per household run highest for restaurants and cafes (64% above the U.S. rate) and lowest for insurance agencies (42% below the U.S. rate).
All 56 business types in Walla Walla County
Highest Groundwork market score first. Each score compares Walla Walla County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 79 | #84 of 2,200 | 19 | 8.1 | $1.2M | 131 | 4 |
| Auto repair shops | 75 | #203 of 2,378 | 33 | 14.1 | $786K | 177 | 15 |
| Auto repair and car care | 73 | #266 of 2,401 | 68 | 29.0 | $382K | 142 | 22 |
| Convenience stores | 69 | #462 of 2,261 | 16 | 6.8 | $8.7M | 110 | 3 |
| Pizza | 68 | #363 of 2,090 | 13 | 5.5 | $6.8M | 134 | 36 |
| Fast food and sandwich shops | 64 | #574 of 2,222 | 24 | 10.2 | $3.7M | 121 | 36 |
| Insurance agencies | 63 | #683 of 2,272 | 21 | 9.0 | $2.2M | 178 | 15 |
| Gas stations | 62 | #665 of 2,358 | 26 | 11.1 | $2.6M | 107 | 16 |
| Pet grooming and boarding | 60 | #479 of 1,461 | 9 | 3.8 | $2.4M | 96 | Under 3 |
| Property management | 59 | #298 of 910 | 5 | 2.1 | Index only | 147 | 10 |
| Chiropractors | 57 | #535 of 1,490 | 9 | 3.8 | $3.2M | 135 | Under 3 |
| Child care and preschools | 55 | #682 of 1,611 | 15 | 6.4 | $970K | 97 | 14 |
| Roofing and gutters | 54 | #497 of 1,177 | 6 | 2.6 | $10.7M | 126 | 5 |
| Primary care and pediatrics | 54 | #719 of 1,656 | 17 | 7.3 | $1.7M | 96 | 17 |
| Yoga, Pilates and fitness studios | 53 | #335 of 777 | 7 | 3.0 | $3.4M | 84 | 5 |
| Martial arts and dance studios | 53 | #589 of 1,334 | 13 | 5.5 | $1.8M | 91 | 5 |
| Spas and skin care | 53 | #770 of 1,769 | 19 | 8.1 | $1.2M | 137 | Under 3 |
| Gyms | 53 | #820 of 1,792 | 24 | 10.2 | $994K | 76 | 5 |
| Hair salons | 53 | #1,024 of 2,339 | 54 | 23.0 | $421K | 98 | 8 |
| Clothing, shoes and laundry | 51 | #1,090 of 2,210 | 36 | 15.4 | $1.1M | 128 | 10 |
| Nail salons | 50 | #692 of 1,328 | 10 | 4.3 | $2.3M | 136 | 7 |
| Electricians | 49 | #608 of 1,160 | 6 | 2.6 | $10.7M | 89 | 14 |
| Barbershops | 49 | #721 of 1,356 | 11 | 4.7 | $2.1M | 110 | Under 3 |
| Salons, barbers and spas | 48 | #1,278 of 2,385 | 95 | 40.5 | $239K | 112 | 18 |
| Grocery and convenience stores | 47 | #1,316 of 2,402 | 47 | 20.0 | $2.9M | 87 | 18 |
| Optometrists and eye care | 46 | #763 of 1,302 | 9 | 3.8 | $3.2M | 103 | 5 |
| Clothing and shoe stores | 46 | #1,192 of 2,087 | 30 | 12.8 | $1.4M | 107 | 10 |
| Gyms, studios and classes | 46 | #1,273 of 2,088 | 44 | 18.8 | $542K | 82 | 10 |
| Mortgage brokers and lenders | 45 | #532 of 887 | 11 | 4.7 | Index only | 95 | 4 |
| Physical therapy | 45 | #841 of 1,422 | 10 | 4.3 | $2.9M | 121 | 12 |
| Home repair trades | 45 | #1,269 of 2,057 | 28 | 11.9 | $2.3M | 94 | 41 |
| Sit-down restaurants | 44 | #1,448 of 2,405 | 117 | 49.9 | $756K | 114 | 53 |
| Car washes and detailing | 43 | #904 of 1,451 | 12 | 5.1 | $2.2M | 86 | 5 |
| Real estate agents and brokers | 43 | #1,418 of 2,176 | 63 | 26.9 | Index only | 119 | 25 |
| Pet stores | 42 | #615 of 974 | 5 | 2.1 | $4.4M | 97 | 4 |
| HVAC and plumbing | 41 | #1,165 of 1,707 | 16 | 6.8 | $4M | 84 | 22 |
| Bakeries and dessert shops | 41 | #1,238 of 1,889 | 20 | 8.5 | $4.4M | 107 | 21 |
| Grocery stores | 40 | #1,343 of 2,070 | 16 | 6.8 | $8.7M | 93 | 15 |
| Real estate | 40 | #1,614 of 2,229 | 81 | 34.5 | Index only | 116 | 43 |
| Doctors, dentists and clinics | 38 | #1,761 of 2,394 | 177 | 75.5 | $164K | 108 | 66 |
| Landscaping and lawn care | 37 | #1,086 of 1,493 | 12 | 5.1 | $2.5M | 84 | 33 |
| Lawn, cleaning and pest control | 32 | #1,497 of 1,771 | 20 | 8.5 | $1.5M | 88 | 60 |
| Coffee shops and cafes | 29 | #1,788 of 2,063 | 32 | 13.6 | $2.8M | 75 | 21 |
| Dentists and orthodontists | 26 | #1,736 of 1,886 | 33 | 14.1 | $881K | 90 | 29 |
| Restaurants and cafes | 26 | #2,173 of 2,405 | 421 | 179.6 | $210K | 57 | 111 |
| House cleaning | 23 | #798 of 847 | 6 | 2.6 | $4.9M | 77 | 24 |
| Urgent care and walk-in clinics | 17 | #318 of 325 | 5 | 2.1 | $5.8M | 24 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.7 | $6.5M | 210 | 3 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $1M | 154 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.7 | $6.5M | 47 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 1.7 | $6.5M | 259 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 1.7 | $5.5M | 202 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $20.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $14.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $40.6M | Too few | Under 3 |
Household spending in Walla Walla County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26M | $1,107 | 116 |
| Gasoline and other fuels | $66.3M | $2,829 | 109 |
| Food away from home | $88.4M | $3,771 | 93 |
| Groceries | $138.4M | $5,904 | 93 |
| Personal care products and services | $22.7M | $969 | 96 |
| Child care and other personal services | $14.6M | $621 | 107 |
| Memberships, classes and admissions | $23.9M | $1,018 | 103 |
| Medical and dental services | $29.1M | $1,240 | 96 |
| Pets | $21.9M | $936 | 103 |
| Clothing, shoes and related services | $40.6M | $1,733 | 84 |
| Vehicle insurance | $46.9M | $2,000 | 102 |
| Home repairs, maintenance and insurance | $63.9M | $2,727 | 90 |
| Lawn care, cleaning and other household services | $29.6M | $1,264 | 89 |
| Rent and homeowner costs | $408.1M | $17,405 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Walla Walla County
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walla Walla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
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- Franklin County, WA98,902 people
- Benton County, WA212,905 people
- Garfield County, WA2,353 people
- Adams County, WA20,800 people
- Asotin County, WA22,467 people
- Whitman County, WA47,003 people
- Grant County, WA101,799 people
Questions
How fast is Walla Walla County, WA growing?
Population estimates put Walla Walla County at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income rose 28.3% from the 2015–2019 survey, before inflation.
How much do households in Walla Walla County, WA spend?
Households in Walla Walla County spend about $408.1M a year on rent and homeowner costs, $138.4M on groceries and $88.4M on food away from home. Set against the U.S., households in Walla Walla County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
Which business types have the highest market scores in Walla Walla County, WA?
The highest Groundwork market scores in Walla Walla County are for pet businesses (79), auto repair shops (75) and auto repair and car care businesses (73). Walla Walla County ranks #84 of 2,200 scored counties for pet businesses.
How does Walla Walla County, WA compare with the U.S.?
The median household income in Walla Walla County is $74,202 a year, 8% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $408,900, against $332,700 for the U.S. For its number of households, Walla Walla County has the most map listings, relative to the U.S., for restaurants and cafes (64% above the U.S. rate) and the fewest for insurance agencies (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Walla Walla County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walla Walla County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Walla Walla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.