Real estate · County · Washington
Real estate businesses in Walla Walla County, WA
Competitor counts, household spending and official business counts for real estate businesses in Walla Walla County, WA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,614 of 2,229 scored counties
#29 of 35 scored counties in Washington
- Listings
- 81
- 9 chain locations (11%)
- Official establishments
- 43
- +2.4% since 2019
- Household spending a year
- $408.1M
- On rent and homeowner costs · $17,405 a household
- Housing spending per listing (U.S. = 100)
- 116
- 16% above the U.S.
- Listings per 10k households
- 34.5
- 10% below the U.S.
- Population, 2025
- 62,361
- −0.4% since 2020
See the real estate businesses around any address in Walla Walla County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $17,405 per household (4% above the U.S. average), households in Walla Walla County spend about $408.1M a year on rent and homeowner costs. Housing spending per office is 16% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 81 real estate businesses on map listings in Walla Walla County as of September 2026. 9 of them (11%) are chain locations, against 6% across the U.S. Per 10,000 households, that is 34.5, 10% below the U.S. rate of 38.5.
In 2023, official counts showed 43 businesses with payroll in Walla Walla County classed as real estate agents, property managers, mortgage lenders and inspectors, up 2.4% from 2019. That is one for every 545 households, against one for every 414 across the U.S. Another 178 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Walla Walla County declined 0.4%, against +3.1% for the U.S. For real estate businesses, Walla Walla County has a Groundwork market score of 40 (lower middle): #1,614 of 2,229 scored counties and #29 of 35 scored counties in Washington.
How Walla Walla County compares
The same measures for Washington and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Walla Walla County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.5 | 42.1 | 38.5 |
| Housing spending per listing (U.S. = 100) | 116 | 108 | 100 |
| Households per official establishment | 545 | 317 | 414 |
| Official establishment growth, 2019–2023 | +2.4% | +13.5% | +15.8% |
| Population growth, 2020–2025 | −0.4% | +3.6% | +3.1% |
| Spending per household on rent and homeowner costs | $17,405 | $19,779 | $16,661 |
| Median household income | $74,202 | $98,141 | $80,734 |
| Groundwork market score | 40 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42 → 43+2.4% over the period
- Employees, 2023
- 133
- Annual payroll, 2023
- $7.2M
- One-person businesses, 2023
- 178Businesses with no payroll
- Map listings, September 2026
- 819 chain locations
- Listings at the U.S. rate for this spending
- 94The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Walla Walla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Walla Walla County
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walla Walla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Washington
Every Washington market ranked →The highest-scoring counties in Washington for real estate businesses, numbered among those based in Washington, with Walla Walla County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, WA | 87 | 6 | 12.4 | 314 | +9.7% | #2 of 2,229 |
| 2Douglas County, WA | 78 | 15 | 9.4 | 451 | +8.0% | #46 of 2,229 |
| 3Franklin County, WA | 77 | 26 | 8.7 | 491 | +5.6% | #64 of 2,229 |
| 4Skamania County, WA | 77 | 7 | 13.9 | 312 | +5.2% | #69 of 2,229 |
| 5Asotin County, WA | 75 | 12 | 12.6 | 317 | +1.0% | #100 of 2,229 |
| 6Klickitat County, WA | 73 | 14 | 14.2 | 285 | +6.6% | #140 of 2,229 |
| 7Pacific County, WA | 69 | 17 | 15.5 | 249 | +3.6% | #230 of 2,229 |
| 8Stevens County, WA | 66 | 40 | 20.6 | 190 | +6.6% | #348 of 2,229 |
| 9Adams County, WA | 66 | 15 | 23.9 | 161 | +4.3% | #355 of 2,229 |
| 10Grant County, WA | 62 | 77 | 21.8 | 181 | +6.3% | #505 of 2,229 |
| 29Walla Walla County, WA | 40 | 81 | 34.5 | 116 | −0.4% | #1,614 of 2,229 |
Other business types in Walla Walla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Walla Walla County, WA?
As of September 2026, map listings count 81 real estate businesses in Walla Walla County. 9 of them (11%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 43 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 2.4% from 2019. Official counts list 178 one-person businesses without payroll.
How much do households in Walla Walla County, WA spend on rent and homeowner costs?
About $408.1M a year, or $17,405 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). For the 81 real estate businesses on map listings, housing spending per office is 16% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 23,447 households in Walla Walla County and national spending patterns by income.
How does Walla Walla County, WA compare with the U.S. for real estate businesses?
Walla Walla County has 34.5 real estate businesses per 10,000 households, 10% below the U.S. rate of 38.5. The index of housing spending per office is 116, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Walla Walla County would have about 94, against 81 on map listings. There is one business with payroll in the industry for every 545 households, against one for every 414 across the U.S. The official count rose 2.4% from 2019 to 2023, against +15.8% for the U.S.
How fast is Walla Walla County, WA growing?
Population estimates put Walla Walla County at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income in Walla Walla County is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walla Walla County scores 40 for real estate businesses (lower middle), #1,614 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walla Walla County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Walla Walla County
Screening a site or an acquisition in Walla Walla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.