County profile · Washington
Whitman County, WA market data
How Whitman County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 48,512
- +1.5% since 2020
- Households
- 18,721
- Median household income
- $55,406
- +29.6% vs. 2015–2019, before inflation
- Median home value
- $359,600
- Jobs located here
- 19,571
- Highest market score
- 78
- Child care and preschools, #108 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Whitman County by name and distance, and the households and spending within reach. Or open the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Whitman County has an estimated 48,512 people and 18,721 households. Population estimates show Whitman County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Whitman County is $55,406, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
Relative to the U.S., household spending in Whitman County runs highest on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Of the business types scored in Whitman County, child care centers and preschools (78), primary care and pediatric clinics (74) and gyms and studios (72) have the highest Groundwork market scores. For child care centers and preschools, that ranks #108 of 1,611 scored counties.
Whitman County is part of the Pullman area. Against the U.S., map listings per household run highest for property management companies (97% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (73% below the U.S. rate).
All 56 business types in Whitman County
Highest Groundwork market score first. Each score compares Whitman County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 78 | #108 of 1,611 | 6 | 3.2 | $1.8M | 181 | 8 |
| Primary care and pediatrics | 74 | #168 of 1,656 | 6 | 3.2 | $3.6M | 202 | 9 |
| Gyms, studios and classes | 72 | #211 of 2,088 | 21 | 11.2 | $802K | 121 | 4 |
| Auto repair and car care | 72 | #291 of 2,401 | 41 | 21.9 | $439K | 163 | 20 |
| Clothing, shoes and laundry | 70 | #362 of 2,210 | 12 | 6.4 | $2.5M | 287 | 4 |
| Hair salons | 68 | #344 of 2,339 | 23 | 12.3 | $718K | 167 | 7 |
| Clothing and shoe stores | 68 | #420 of 2,087 | 10 | 5.3 | $3M | 239 | 4 |
| HVAC and plumbing | 67 | #273 of 1,707 | 7 | 3.7 | $6.6M | 138 | 8 |
| Spas and skin care | 67 | #287 of 1,769 | 7 | 3.7 | $2.4M | 269 | Under 3 |
| Convenience stores | 67 | #508 of 2,261 | 5 | 2.7 | $20.7M | 263 | 4 |
| Chiropractors | 66 | #306 of 1,490 | 7 | 3.7 | $3.1M | 129 | 3 |
| Pizza | 66 | #444 of 2,090 | 11 | 5.9 | $5.9M | 116 | 24 |
| Physical therapy | 65 | #318 of 1,422 | 5 | 2.7 | $4.3M | 179 | Under 3 |
| Lawn, cleaning and pest control | 64 | #353 of 1,771 | 5 | 2.7 | $4.4M | 259 | 21 |
| Salons, barbers and spas | 64 | #483 of 2,385 | 39 | 20.8 | $424K | 199 | 13 |
| Auto repair shops | 64 | #547 of 2,378 | 26 | 13.9 | $692K | 156 | 19 |
| Fast food and sandwich shops | 64 | #580 of 2,222 | 19 | 10.1 | $3.4M | 112 | 24 |
| Barbershops | 63 | #381 of 1,356 | 5 | 2.7 | $3.3M | 175 | Under 3 |
| Gyms | 62 | #465 of 1,792 | 14 | 7.5 | $1.2M | 92 | 4 |
| Home repair trades | 62 | #491 of 2,057 | 16 | 8.5 | $2.9M | 119 | 16 |
| Insurance agencies | 61 | #751 of 2,272 | 16 | 8.5 | $2M | 162 | 12 |
| Gas stations | 60 | #740 of 2,358 | 18 | 9.6 | $2.6M | 109 | 14 |
| Doctors, dentists and clinics | 58 | #835 of 2,394 | 93 | 49.7 | $232K | 152 | 30 |
| Pet grooming and boarding | 55 | #596 of 1,461 | 6 | 3.2 | $2.7M | 105 | 5 |
| Grocery and convenience stores | 55 | #964 of 2,402 | 23 | 12.3 | $4.5M | 133 | 15 |
| Mortgage brokers and lenders | 54 | #349 of 887 | 6 | 3.2 | Index only | 129 | Under 3 |
| Real estate agents and brokers | 53 | #896 of 2,176 | 39 | 20.8 | Index only | 142 | 15 |
| Dentists and orthodontists | 51 | #893 of 1,886 | 17 | 9.1 | $1.3M | 129 | 13 |
| Pet businesses | 46 | #1,279 of 2,200 | 23 | 12.3 | $698K | 79 | 13 |
| Restaurants and cafes | 44 | #1,454 of 2,405 | 177 | 94.5 | $365K | 99 | 76 |
| Sit-down restaurants | 44 | #1,456 of 2,405 | 91 | 48.6 | $710K | 107 | 35 |
| Real estate | 43 | #1,461 of 2,229 | 56 | 29.9 | Index only | 125 | 39 |
| Grocery stores | 42 | #1,284 of 2,070 | 11 | 5.9 | $9.4M | 101 | 11 |
| Veterinarians | 41 | #949 of 1,485 | 8 | 4.3 | $2M | 74 | 8 |
| Collision repair and body shops | 40 | #902 of 1,327 | 7 | 3.7 | $2.6M | 83 | 6 |
| Electricians | 38 | #865 of 1,160 | 7 | 3.7 | $6.6M | 55 | 8 |
| Bakeries and dessert shops | 38 | #1,351 of 1,889 | 15 | 8.0 | $4.3M | 104 | 17 |
| Property management | 24 | #850 of 910 | 11 | 5.9 | Index only | 50 | 20 |
| Optometrists and eye care | 24 | #1,162 of 1,302 | 12 | 6.4 | $1.8M | 57 | 5 |
| Coffee shops and cafes | 24 | #1,909 of 2,063 | 27 | 14.4 | $2.4M | 65 | 17 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.1 | $4.2M | 209 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.1 | $4.1M | 247 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 1.6 | $603K | 89 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.6 | $7.3M | 248 | 10 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $5.4M | 118 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.6 | $6M | 240 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.6 | $5.6M | 138 | 4 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.1 | $9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.1 | $23M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $21.8M | Too few | 11 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $30.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $18M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $21.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Whitman County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18M | $961 | 100 |
| Gasoline and other fuels | $46.7M | $2,494 | 96 |
| Food away from home | $64.7M | $3,453 | 85 |
| Groceries | $103.5M | $5,528 | 87 |
| Personal care products and services | $16.5M | $882 | 88 |
| Child care and other personal services | $10.9M | $582 | 100 |
| Memberships, classes and admissions | $16.8M | $900 | 91 |
| Medical and dental services | $21.5M | $1,151 | 89 |
| Pets | $16.1M | $857 | 94 |
| Clothing, shoes and related services | $30.4M | $1,622 | 79 |
| Vehicle insurance | $32.6M | $1,743 | 89 |
| Home repairs, maintenance and insurance | $46.1M | $2,461 | 82 |
| Lawn care, cleaning and other household services | $21.8M | $1,163 | 82 |
| Rent and homeowner costs | $302.9M | $16,178 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Whitman County
- Population, 2025 estimate
- 48,512+1.5% since 2020
- Households
- 18,721
- Median age
- 33.7
- Homes lived in by their owners
- 47%
- Vehicles per household
- 1.8
- Land area
- 2,159 sq. mi.
- People per square mile
- 22
- Median household income
- $55,406+29.6% vs. 2015–2019, before inflation
- Average household income
- $84,165
- Median home value
- $359,600
- Jobs located here
- 19,571
- Daytime population
- 49,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whitman County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
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- Asotin County, WA22,467 people
- Columbia County, WA4,014 people
- Spokane County, WA549,056 people
- Walla Walla County, WA62,161 people
- Lincoln County, WA11,489 people
- Adams County, WA20,800 people
- Franklin County, WA98,902 people
Questions
How fast is Whitman County, WA growing?
Population estimates put Whitman County at 48,512 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 18,721 households. Median household income rose 29.6% from the 2015–2019 survey, before inflation.
How much do households in Whitman County, WA spend?
Households in Whitman County spend about $302.9M a year on rent and homeowner costs, $103.5M on groceries and $64.7M on food away from home. Set against the U.S., households in Whitman County spend the most on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
Which business types have the highest market scores in Whitman County, WA?
The highest Groundwork market scores in Whitman County are for child care centers and preschools (78), primary care and pediatric clinics (74) and gyms and studios (72). Whitman County ranks #108 of 1,611 scored counties for child care centers and preschools.
How does Whitman County, WA compare with the U.S.?
The median household income in Whitman County is $55,406 a year, 31% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $359,600, against $332,700 for the U.S. For its number of households, Whitman County has the most map listings, relative to the U.S., for property management companies (97% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Whitman County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whitman County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Whitman County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.