Fitness and classes · County · Washington
Gyms in Walla Walla County, WA
The gyms in Walla Walla County, WA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #820 of 1,792 scored counties
#28 of 29 scored counties in Washington
- Listings
- 24
- 9 chain locations (38%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $23.9M
- On memberships, classes and admissions · $1,018 a household
- Spending per listing
- $994K
- 24% below the U.S.
- Listings per 10k households
- 10.2
- 34% above the U.S.
- Population, 2025
- 62,361
- −0.4% since 2020
See the gyms around any address in Walla Walla County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Walla Walla County comes to about $23.9M a year: $1,018 per household, 3% above the U.S. average. Spread across 24 gyms, that is $994K per gym, 24% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 24 gyms on map listings in Walla Walla County as of September 2026. Chain locations make up 38% of them, against 28% across the U.S. Per 10,000 households, that is 10.2, 34% above the U.S. rate of 7.6.
Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in Walla Walla County in 2023. That is one for every 4,689 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 2 SBA-backed loans worth $750K have gone to businesses classed as fitness and recreational sports centers in Walla Walla County.
Between 2020 and 2025, the population of Walla Walla County declined 0.4%, against +3.1% for the U.S. For gyms, Walla Walla County has a Groundwork market score of 53 (upper middle): #820 of 1,792 scored counties and #28 of 29 scored counties in Washington.
How Walla Walla County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walla Walla County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.2 | 7.1 | 7.6 |
| Spending per listing | $994K | $2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 4,689 | 2,908 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +6.9% | +5.8% |
| Population growth, 2020–2025 | −0.4% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,018 | $1,386 | $983 |
| Median household income | $74,202 | $98,141 | $80,734 |
| Groundwork market score | 53 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5All fitness and recreational sports centers
- Employees, 2023
- 150
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 249 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $750K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Walla Walla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Walla Walla County
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walla Walla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Washington
Every Washington market ranked →The highest-scoring counties in Washington for gyms, numbered among those based in Washington, with Walla Walla County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewis County, WA | 92 | 10 | 3.0 | $3.2M | +6.7% | #4 of 1,792 |
| 2Mason County, WA | 90 | 7 | 2.7 | $4.1M | +7.8% | #9 of 1,792 |
| 3Franklin County, WA | 90 | 15 | 5.0 | $2.3M | +5.6% | #12 of 1,792 |
| 4Grays Harbor County, WA | 83 | 14 | 4.6 | $1.9M | +3.0% | #46 of 1,792 |
| 5Thurston County, WA | 82 | 77 | 6.5 | $1.9M | +2.8% | #48 of 1,792 |
| 6Snohomish County, WA | 81 | 201 | 6.4 | $2.4M | +4.9% | #55 of 1,792 |
| 7Stevens County, WA | 80 | 9 | 4.6 | $2M | +6.6% | #64 of 1,792 |
| 8Cowlitz County, WA | 80 | 27 | 6.1 | $1.6M | +3.5% | #69 of 1,792 |
| 9Clark County, WA | 77 | 126 | 6.4 | $2M | +5.3% | #99 of 1,792 |
| 10Pierce County, WA | 76 | 226 | 6.4 | $2.1M | +2.5% | #118 of 1,792 |
| 28Walla Walla County, WA | 53 | 24 | 10.2 | $994K | −0.4% | #820 of 1,792 |
Other business types in Walla Walla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Walla Walla County, WA?
As of September 2026, map listings count 24 gyms in Walla Walla County. 9 of them (38%) are chain locations. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Walla Walla County, WA spend on memberships, classes and admissions?
About $23.9M a year, or $1,018 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 24 gyms on map listings, it comes to $994K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 23,447 households in Walla Walla County and national spending patterns by income.
How does Walla Walla County, WA compare with the U.S. for gyms?
Walla Walla County has 10.2 gyms per 10,000 households, 34% above the U.S. rate of 7.6. Spending per gym is $994K, 24% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Walla Walla County would have about 18, against 24 on map listings. There is one business with payroll in the industry for every 4,689 households, against one for every 3,109 across the U.S.
How fast is Walla Walla County, WA growing?
Population estimates put Walla Walla County at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income in Walla Walla County is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walla Walla County scores 53 for gyms (upper middle), #820 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walla Walla County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Walla Walla County
Screening a site or an acquisition in Walla Walla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.