Groundwork

Food and drink · County · Washington

Pizza places in Franklin County, WA

The pizza places in Franklin County, WA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #170 of 2,090 scored counties
#20 of 31 scored counties in Washington

Listings
19
17 chain locations (89%)
Official establishments
55
All limited-service restaurants · +25.0% since 2019
Household spending a year
$122.9M
On food away from home · $4,111 a household
Spending per listing
$6.5M
27% above the U.S.
Listings per 10k households
6.4
20% below the U.S.
Population, 2025
102,612
+5.6% since 2020

See the pizza places around any address in Franklin County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pizza places, Franklin County has a Groundwork market score of 75 (high): #170 of 2,090 scored counties and #20 of 31 scored counties in Washington. That puts it in the top 10% of counties for pizza places.

Map listings as of September 2026 show 19 pizza places in Franklin County. Chain locations make up 89% of them, against 58% across the U.S. That comes to 6.4 for every 10,000 households, 20% below the U.S. rate of 8.0.

At $4,111 per household (in line with the U.S. average), households in Franklin County spend about $122.9M a year on food away from home. That is about $6.5M of household spending for each pizza place on map listings, 27% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 55 businesses with payroll in Franklin County classed as limited-service restaurants, up 25.0% from 2019. That is one for every 543 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as limited-service restaurants in Franklin County. Population estimates show Franklin County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%).

How Franklin County compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Franklin County, WA compared with Washington and the U.S.
MeasureFranklin CountyWashingtonU.S.
Listings per 10k households6.46.18.0
Spending per listing$6.5M$7.4M$5.1M
Households per official establishment (all limited-service restaurants)543593478
Official establishment growth, 2019–2023+25.0%+2.7%+6.1%
Population growth, 2020–2025+5.6%+3.6%+3.1%
Spending per household on food away from home$4,111$4,501$4,070
Median household income$86,714$98,141$80,734
Groundwork market score7587

Official counts and lending

Businesses

Official establishments, 2019 to 2023
44 → 55All limited-service restaurants · +25.0% over the period
Employees, 2023
1,202
Annual payroll, 2023
$28.1M
One-person businesses, 2023
8All limited-service restaurants with no payroll
Map listings, September 2026
1917 chain locations
Listings at the U.S. rate for this spending
24The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.2M

SBA-backed loans to businesses classed as limited-service restaurants in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Franklin County

Population, 2025 estimate
102,612+5.6% since 2020
Households
29,890
Median age
31.5
Homes lived in by their owners
71%
Vehicles per household
2.3
Land area
1,242 sq. mi.
People per square mile
80
Median household income
$86,714+36.4% vs. 2015–2019, before inflation
Average household income
$109,166
Median home value
$379,300
Jobs located here
34,282
Daytime population
90,548Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Washington

Every Washington market ranked →

The highest-scoring counties in Washington for pizza places, numbered among those based in Washington, with Franklin County marked.

Top counties in Washington

Counties in Washington ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Douglas County, WA9253.1$13M+8.0%#4 of 2,090
2Mason County, WA87155.8$6.9M+7.8%#25 of 2,090
3Clark County, WA861186.0$7.3M+5.3%#31 of 2,090
4Jefferson County, WA8574.3$9M+2.7%#34 of 2,090
5Stevens County, WA8594.6$7.8M+6.6%#37 of 2,090
6Klickitat County, WA8366.1$6.2M+6.6%#54 of 2,090
7San Juan County, WA8177.8$5.4M+4.2%#74 of 2,090
8Lewis County, WA80164.9$7.7M+6.7%#82 of 2,090
9Snohomish County, WA802026.4$7.5M+4.9%#84 of 2,090
10Pierce County, WA791895.4$8.3M+2.5%#94 of 2,090
20Franklin County, WA75196.4$6.5M+5.6%#170 of 2,090

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Franklin County, WA?

There are 19 pizza places on map listings in Franklin County as of September 2026. 17 of them (89%) are chain locations. The listings count pizza restaurants. Official counts show 55 businesses with payroll classed as limited-service restaurants in 2023, up 25.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 8 one-person businesses without payroll.

How much do households in Franklin County, WA spend on food away from home?

About $122.9M a year, or $4,111 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 19 pizza places on map listings, it comes to $6.5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 29,890 households in Franklin County and national spending patterns by income.

How does Franklin County, WA compare with the U.S. for pizza places?

Franklin County has 6.4 pizza places per 10,000 households, 20% below the U.S. rate of 8.0. Spending per pizza place is $6.5M, 27% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Franklin County would have about 24, against 19 on map listings. There is one business with payroll in the industry for every 543 households, against one for every 478 across the U.S. The official count rose 25.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is Franklin County, WA growing?

Population estimates put Franklin County at 102,612 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 29,890 households. The median household income in Franklin County is $86,714 a year, 7% above the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 75 for pizza places (high), #170 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.